About Company
Spoon Consulting is a leading technology consulting firm based in Mauritius, specializing in digital transformation, cloud solutions, and enterprise software. We empower businesses to innovate and grow by leveraging cutting-edge technologies and strategic insights. Our team of experts delivers tailored solutions that drive efficiency, enhance customer experience, and unlock new opportunities. We foster a collaborative and dynamic work environment, committed to continuous learning and excellence. At Spoon Consulting, we believe in pushing the boundaries of what’s possible, providing our clients with robust, scalable, and secure digital foundations for their future success. We serve a diverse portfolio of clients across various industries, helping them navigate complex technological landscapes and achieve their strategic objectives. Join us and be a part of a team that is shaping the digital future.
Job Description
As a Remote Email Deliverability and Inbox Placement Specialist at Spoon Consulting, you will play a pivotal role in optimizing our (or our clients’) email marketing performance. You will be responsible for ensuring that emails reach their intended recipients’ inboxes, rather than being filtered as spam or blocked. This involves a deep understanding of email authentication protocols (SPF, DKIM, DMARC), sender reputation management, IP blacklisting, bounce rate analysis, and ISP relations. You will continuously monitor deliverability metrics, identify potential issues, and implement strategic solutions to maintain and improve inbox placement rates across various email service providers (ESPs) and internet service providers (ISPs). Your expertise will be crucial in safeguarding our sender reputation, enhancing campaign ROI, and supporting our overall digital communication strategy. This remote position offers the flexibility to work from anywhere within Mauritius while collaborating with a dynamic and innovative team, dedicated to pushing the boundaries of digital excellence. You will advise on best practices for list hygiene, email content, segmentation, and sending frequency, ensuring compliance with anti-spam regulations (like GDPR and CAN-SPAM).
You will be the gatekeeper of our email communication effectiveness, working closely with marketing, sales, and technical teams to diagnose and resolve deliverability challenges. From analyzing complex data sets to interacting with major ESPs and ISPs, your day will be varied and impactful. We are seeking someone who thrives on solving intricate problems, possesses an unwavering commitment to data-driven decision-making, and can translate technical jargon into actionable insights for non-technical stakeholders. Your role extends beyond troubleshooting; you will be instrumental in developing and implementing robust, proactive deliverability strategies that align with our strategic objectives, minimizing risks and maximizing engagement. The ideal candidate will also champion ethical email practices and ensure all campaigns adhere to global anti-spam laws, protecting our brand integrity and fostering trust with our audience. Join us and contribute to a culture of innovation, where your expertise directly translates into tangible business results and enhanced customer relationships. You will also stay abreast of industry changes and emerging trends in email deliverability, proactively adapting strategies to ensure long-term success. This is an exciting opportunity for a detail-oriented, analytical, and proactive specialist to make a significant impact in a fast-paced environment.
Key Responsibilities
- Monitor, analyze, and report on email deliverability metrics and inbox placement rates across all campaigns.
- Proactively identify and diagnose deliverability issues (e.g., blacklisting, spam traps, high bounce rates) and implement effective solutions.
- Manage and maintain sender reputation with various ESPs/ISPs, including Google, Microsoft, and others.
- Configure and troubleshoot email authentication protocols (SPF, DKIM, DMARC) to ensure proper setup and compliance.
- Develop and implement strategies for IP warming, list hygiene, segmentation, and sending frequency best practices.
- Stay informed about industry trends, anti-spam legislation (e.g., GDPR, CAN-SPAM), and changes in ISP filtering algorithms.
- Collaborate with marketing, sales, and technical teams to ensure email content and sending practices adhere to deliverability best practices.
- Provide expert guidance and recommendations on email marketing strategies to optimize performance and compliance.
- Conduct deliverability audits and competitive analysis to identify areas for improvement.
- Generate comprehensive reports on deliverability performance, providing actionable insights to stakeholders.
Required Skills
- Proven experience in email deliverability and inbox placement optimization.
- In-depth knowledge of email authentication protocols (SPF, DKIM, DMARC).
- Strong understanding of sender reputation, IP blacklisting, and ISP filtering mechanisms.
- Proficiency with email service providers (ESPs) such as Mailchimp, SendGrid, Braze, Salesforce Marketing Cloud, etc.
- Excellent analytical skills with the ability to interpret complex data and identify trends.
- Experience with email analytics tools and platforms.
- Strong problem-solving abilities and a proactive approach to issue resolution.
- Familiarity with global anti-spam regulations (GDPR, CAN-SPAM).
- Excellent written and verbal communication skills in English.
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Certifications in email marketing or specific ESP platforms.
- Experience with marketing automation platforms.
- Knowledge of HTML/CSS for email template optimization.
- Experience working in a remote team environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work environment (within Mauritius).
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team culture.
- Access to cutting-edge tools and technologies.
- Contribution to impactful projects for diverse clients.
- Health and wellness programs.
- Generous paid time off.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please submit your comprehensive CV along with a cover letter detailing your experience in email deliverability and why you are the ideal candidate for this remote position at Spoon Consulting. Ensure your application clearly highlights your technical expertise and problem-solving capabilities related to email inbox placement.