About Company
Webdev (Pvt) Ltd is a leading web solutions provider based in Zimbabwe, known for empowering businesses with cutting-edge digital tools and services. With over two decades of experience, we specialize in web hosting, domain registration, web design, e-commerce solutions, and digital marketing strategies. Our mission is to help African businesses thrive online by providing reliable, innovative, and affordable digital infrastructure. We foster a culture of innovation, continuous learning, and client-centricity, consistently pushing the boundaries of what’s possible in the digital landscape. Join our dynamic team and contribute to shaping the future of digital presence for businesses across the region.
Job Description
Are you a seasoned digital marketer with a proven track record in significantly growing email lists and converting subscribers into loyal customers? Webdev (Pvt) Ltd is seeking a highly skilled and results-driven Email List Growth Strategist to join our remote team. In this pivotal role, you will be responsible for conceptualizing, developing, and executing comprehensive strategies to expand our email subscriber base across various brands and client projects. This isn’t just about adding names to a list; it’s about attracting highly engaged, qualified leads who are eager to interact with our content and offerings. You will dive deep into audience analytics, identify untapped growth opportunities, and implement innovative tactics ranging from organic content initiatives and lead magnets to paid acquisition campaigns and strategic partnerships. This role demands a blend of creativity, analytical prowess, and a deep understanding of email marketing best practices, GDPR/POPIA compliance, and conversion rate optimization. You will work cross-functionally with our content, design, and sales teams to ensure a cohesive and compelling subscriber journey. If you’re passionate about data-driven growth, enjoy experimenting with new ideas, and thrive in a remote, dynamic environment, we invite you to help us elevate our email marketing efforts to unprecedented heights. Your contributions will directly impact our lead generation, customer engagement, and overall business growth, making this a truly impactful position within our organization. We are looking for someone who can not only strategize but also actively drive the implementation and optimization of these crucial growth initiatives, consistently measuring performance and adapting strategies for maximum impact.
Key Responsibilities
- Develop and execute comprehensive email list growth strategies across multiple channels, including organic content, paid advertising, social media, and strategic partnerships.
- Identify and implement innovative lead generation tactics such as compelling lead magnets, interactive quizzes, webinars, and viral campaigns.
- Conduct in-depth market research and audience segmentation to target high-potential subscribers.
- Manage and optimize paid acquisition campaigns (e.g., Facebook Ads, Google Ads) specifically for email list building.
- Collaborate with content creators to develop engaging, conversion-focused content that drives sign-ups.
- Implement A/B testing methodologies for opt-in forms, landing pages, and lead magnet offers to maximize conversion rates.
- Monitor, analyze, and report on key performance indicators (KPIs) related to list growth, subscriber quality, and engagement.
- Ensure all list growth activities comply with data privacy regulations (e.g., GDPR, POPIA).
- Stay abreast of industry trends, best practices, and emerging technologies in email marketing and lead generation.
- Work closely with marketing, sales, and product teams to align list growth efforts with overall business objectives.
Required Skills
- 5+ years of experience in email marketing and list growth strategies.
- Proven track record of significantly growing email subscriber bases for businesses.
- Expertise in various lead generation tactics and conversion rate optimization (CRO).
- Strong analytical skills with proficiency in Google Analytics and email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Experience with A/B testing and data-driven decision making.
- Solid understanding of digital advertising platforms (Facebook Ads, Google Ads) for lead generation.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Proficiency in project management tools.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Ads, Facebook Blueprint, or relevant email marketing platforms.
- Experience working with diverse client portfolios or multiple brands.
- Familiarity with marketing automation workflows and CRM systems.
- Prior experience in the web solutions or tech industry.
Perks & Benefits
- Competitive salary package.
- Fully remote work flexibility, promoting work-life balance.
- Opportunities for professional development and continuous learning.
- Access to a dynamic and supportive team.
- Contribution to impactful projects for a leading African digital solutions provider.
- Generous paid time off.
- Performance-based bonuses.
How to Apply
To apply for this exciting opportunity, please click on the application link below. Ensure your resume and cover letter highlight your relevant experience in email list growth and your ability to work effectively in a remote setting. We look forward to reviewing your application and learning how you can contribute to our team’s success.