About Company
Are you an innovator ready to shape the future of digital engagement? Career.zycto is a dynamic, forward-thinking organization dedicated to connecting talent with opportunity. We pride ourselves on fostering a culture of creativity, continuous learning, and measurable impact. For an Email List Growth Strategist, this means an environment where your strategic insights directly contribute to expanding our reach and driving success. Join us to leverage cutting-edge tools and a supportive team to make a significant difference in our digital footprint and broader mission.
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Job Description
Career.zycto is on the lookout for a visionary and results-driven Email List Growth Strategist to join our fully remote team. This pivotal role will be instrumental in expanding our digital footprint and amplifying our reach within the talent acquisition and professional development landscape. As our Email List Growth Strategist, you will be the architect behind our subscriber acquisition efforts, designing and executing innovative strategies to significantly grow our email lists while ensuring the quality and engagement of our audience. This isn’t just about numbers; it’s about cultivating a vibrant, responsive community that aligns with our mission to connect professionals with unparalleled opportunities.
Your day-to-day will involve a dynamic blend of strategic planning, analytical deep-dives, and creative execution. You will be tasked with identifying emerging trends in email marketing and subscriber acquisition, translating these into actionable plans that leverage diverse channels such as content marketing, SEO, social media, paid advertising, webinars, and strategic partnerships. A key focus will be on optimizing every touchpoint in the user journey, from initial discovery to successful opt-in, through A/B testing, conversion rate optimization (CRO), and user experience (UX) enhancements on landing pages and signup forms.
You will collaborate closely with our content creation team to develop compelling lead magnets, engaging quizzes, and valuable resources that entice new subscribers. Furthermore, you’ll work alongside our data analytics specialists to monitor key performance indicators (KPIs), analyze campaign effectiveness, and derive actionable insights that inform future strategies. A strong understanding of segmentation, personalization, and data privacy regulations (like GDPR and CCPA, where applicable) will be crucial in ensuring our growth strategies are both effective and compliant. We are seeking someone who is not afraid to experiment, willing to iterate quickly based on performance data, and deeply committed to fostering a highly engaged subscriber base. If you are passionate about digital marketing, possess a proven track record in scaling email lists, and thrive in a remote, collaborative environment, we encourage you to apply and help us build a more connected professional world.
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Key Responsibilities
- Develop and implement comprehensive strategies for email list growth across multiple channels.
- Design, test, and optimize lead magnet offers, landing pages, and opt-in forms to maximize conversion rates.
- Collaborate with content, marketing, and sales teams to create compelling subscriber acquisition campaigns.
- Utilize SEO, social media, paid advertising, and partnership opportunities to drive new subscriptions.
- Analyze performance metrics, conduct A/B tests, and provide data-driven recommendations for continuous improvement.
- Ensure all list growth activities comply with data privacy regulations (e.g., GDPR, CCPA, POPIA).
- Segment email lists effectively to enable targeted and personalized communication.
- Stay abreast of industry trends, best practices, and emerging technologies in email marketing and subscriber acquisition.
- Forecast list growth trajectories and report on progress towards ambitious targets.
Required Skills
- Proven experience in email marketing and list growth strategies.
- Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud, ConvertKit).
- Strong understanding of A/B testing, conversion rate optimization (CRO), and analytics tools (e.g., Google Analytics).
- Excellent copywriting and content creation skills for lead magnets and opt-in copy.
- Demonstrated ability to use data to inform decisions and optimize campaigns.
- Familiarity with SEO, social media marketing, and paid advertising principles for lead generation.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA, POPIA).
- Exceptional communication and collaboration skills in a remote setting.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Certifications in Email Marketing, Digital Marketing, or Analytics.
- Experience with CRM systems and marketing automation platforms.
- Basic HTML/CSS knowledge for email template customization.
- Experience in the talent acquisition, professional development, or educational technology industry.
Perks & Benefits
- Fully remote work environment, offering flexibility and work-life balance.
- Competitive salary and performance-based incentives.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive team culture with regular virtual team events.
- Contribution to a mission-driven organization making a real impact.
- Paid time off and public holidays.
- Access to cutting-edge marketing tools and technologies.
- Budget for home office setup and necessary software.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your resume and a cover letter detailing your experience in email list growth strategies and how you envision contributing to Career.zycto’s mission.
