About Company
Pemba Island Adventures is a leading local tour operator dedicated to showcasing the pristine beauty and rich cultural heritage of Pemba Island. We specialize in crafting unforgettable experiences for both local and international visitors, ranging from serene beach getaways and exhilarating watersports to immersive cultural tours and sustainable eco-adventures. Our mission is to connect travelers with the authentic heart of Pemba, fostering appreciation for its natural wonders and vibrant community. We are a dynamic, growing team passionate about sustainable tourism and providing exceptional service, constantly seeking innovative ways to reach our audience and enhance their journey even before it begins. Join us in shaping remarkable island adventures!
Job Description
Pemba Island Adventures is seeking a highly motivated and detail-oriented Email Marketing Assistant to join our vibrant marketing team. This is an exciting opportunity for someone with a passion for digital communication and a keen eye for crafting compelling messages, especially given the flexible hours structure. You will play a crucial role in supporting our email marketing strategies, helping us connect with potential customers and nurture existing relationships through targeted and engaging email campaigns.
In this role, you will assist in the end-to-end execution of our email marketing initiatives, from content creation and list segmentation to campaign deployment and performance analysis. You’ll be instrumental in maintaining our email calendar, ensuring timely delivery of newsletters, promotional offers, and automated sequences. This position offers the flexibility to manage your work schedule, allowing for a healthy work-life balance while contributing significantly to our digital outreach efforts. We are looking for a proactive individual who can thrive in a fast-paced environment, is eager to learn, and possesses excellent organizational and communication skills. If you’re passionate about travel, keen on digital marketing, and looking for a role that offers flexibility, we encourage you to apply and become a part of our island adventure story.
Key Responsibilities
- Assist in the development, execution, and optimization of email marketing campaigns, including newsletters, promotional emails, and automated sequences.
- Support the creation of engaging email content, including copywriting, image selection, and basic HTML formatting.
- Manage and segment email lists, ensuring data accuracy and compliance with privacy regulations.
- Schedule and deploy email campaigns using our email marketing platform.
- Monitor email campaign performance, tracking key metrics such as open rates, click-through rates, and conversion rates.
- Generate regular reports on email campaign effectiveness and provide insights for improvement.
- Conduct A/B testing on various email elements (subject lines, CTAs, content) to optimize performance.
- Collaborate with the marketing team to ensure brand consistency across all digital channels.
- Stay updated with email marketing best practices, industry trends, and new technologies.
- Maintain email marketing calendar and ensure timely execution of all scheduled campaigns.
Required Skills
- Proven experience in digital marketing, with a focus on email marketing (internships or personal projects count).
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, SendGrid).
- Excellent written and verbal communication skills in English and Swahili.
- Strong attention to detail and organizational abilities.
- Ability to work independently and manage multiple tasks in a flexible environment.
- Basic understanding of email analytics and reporting.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with CRM systems.
- Basic graphic design skills using tools like Canva or Adobe Photoshop.
- Knowledge of HTML/CSS for email template customization.
- Understanding of SEO principles as they relate to content creation.
- Familiarity with the tourism industry and the Pemba Island market.
Perks & Benefits
- Competitive salary package.
- Flexible working hours to support work-life balance.
- Opportunity to work in a vibrant, growing local business.
- Professional development and training opportunities.
- Exposure to the exciting tourism industry of Pemba Island.
- Friendly and supportive team environment.
- Staff discounts on Pemba Island Adventures tours and services.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please ensure your application includes a detailed CV and a cover letter outlining your experience and why you are a great fit for this flexible role at Pemba Island Adventures. We look forward to reviewing your application!