About Company
Propelling brands forward through targeted digital strategies is the essence of Career.zycto. We are a dynamic, results-driven marketing agency operating from the vibrant heart of Chinatown, Toronto. We specialize in connecting businesses with their audience, fostering engagement, and driving measurable growth. An Email Marketing Coordinator will thrive in our collaborative environment, directly contributing to innovative campaigns that make a tangible impact and shape digital success for our diverse clientele.
Advertisement
Job Description
Career.zycto is seeking an enthusiastic and detail-oriented Email Marketing Coordinator to join our vibrant team in Chinatown, Toronto. This is an exciting opportunity for a professional eager to elevate their career in digital marketing, specifically focusing on the critical role of email campaigns. You will be instrumental in the planning, execution, and optimization of our email marketing initiatives, ensuring they align with overall marketing strategies and client objectives. The ideal candidate will possess a strong understanding of email marketing best practices, a keen eye for detail, and a passion for creating compelling content that resonates with various audiences. You’ll work closely with content creators, designers, and sales teams to develop integrated campaigns that drive engagement, generate leads, and support client growth. This role requires a proactive approach, excellent organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment. If you’re passionate about leveraging email to build strong customer relationships and achieve measurable results, we encourage you to apply and contribute to our mission of digital excellence.
Key Responsibilities
- Develop, execute, and manage end-to-end email marketing campaigns, including segmentation, A/B testing, and automation workflows.
- Craft compelling and persuasive email copy for various campaign types, ensuring brand voice consistency and optimal deliverability.
- Collaborate with graphic designers to create visually appealing and mobile-responsive email templates and landing pages.
- Monitor, analyze, and report on email campaign performance using key metrics, providing actionable insights and recommendations for continuous improvement.
- Maintain and segment email lists, ensuring data accuracy, cleanliness, and compliance with privacy regulations (e.g., CASL, GDPR).
- Stay informed on the latest email marketing trends, technologies, and best practices to continually enhance campaign effectiveness and innovation.
- Support the broader marketing team in developing comprehensive digital strategies that integrate email marketing seamlessly.
- Assist in the setup and optimization of lead generation forms and conversion funnels to complement email initiatives.
- Troubleshoot technical issues related to email delivery, tracking, and rendering across different platforms and devices.
Required Skills
- Proven experience of at least 2 years in email marketing or a closely related digital marketing role.
- Proficiency with major email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot, Pardot, Salesforce Marketing Cloud).
- Strong understanding of email marketing best practices, including segmentation, automation, personalization, and deliverability.
- Exceptional written communication and copywriting skills, with a portfolio showcasing engaging email content.
- Analytical mindset with the ability to interpret campaign data and translate it into actionable strategies.
- Familiarity with marketing automation concepts and CRM systems to manage customer journeys.
- Basic knowledge of HTML/CSS for email template customization and troubleshooting.
- Excellent organizational skills, attention to detail, and the ability to manage multiple projects under tight deadlines.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with Google Analytics and other web analytics tools for comprehensive performance tracking.
- In-depth knowledge of CASL (Canada's Anti-Spam Legislation) and other relevant data privacy regulations.
- Prior experience working within a fast-paced agency environment.
- Relevant certifications in email marketing platforms or digital marketing.
Perks & Benefits
- Competitive salary package and a clear path for performance-based bonuses.
- Comprehensive health, dental, and vision insurance plan.
- Generous paid time off, including vacation, sick days, and personal days.
- Dedicated budget for professional development, courses, and industry certifications.
- A vibrant, inclusive, and collaborative company culture in a prime Chinatown location.
- Regular team-building events, social gatherings, and company-sponsored activities.
- Access to cutting-edge marketing tools, software, and technologies.
- Flexible work arrangements, including hybrid work options to support work-life balance.
How to Apply
Ready to shape the future of email marketing with Career.zycto? We invite passionate and skilled individuals to apply for this exciting opportunity. Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
Advertisement
