About Company
MediaCom is ‘The Content + Connections Agency’, committed to making brands matter. As part of WPP, one of the world’s largest advertising and marketing services companies, MediaCom Manchester is a hub of innovation and creativity nestled within the vibrant MediaCityUK. We leverage data, technology, and strategic insights to craft compelling campaigns that resonate with audiences and drive measurable business results for our diverse portfolio of clients, ranging from global powerhouses to local changemakers. Our culture thrives on collaboration, continuous learning, and a passion for pushing boundaries in the dynamic media landscape. We believe in fostering an environment where every individual can grow, contribute, and make a significant impact, all while working with some of the most exciting brands in the market.
Job Description
We are seeking a highly motivated and dynamic Field Marketing Executive – Brand Activation to join our thriving team in MediaCityUK, Salford. This pivotal role is dedicated to bringing our clients’ brands to life through impactful, on-the-ground marketing initiatives across the North West region. You will be the crucial link between strategic marketing plans and tangible, engaging experiences for target consumers. This isn’t a typical desk job; you’ll be directly responsible for the hands-on planning, meticulous execution, and comprehensive reporting of a diverse array of brand activation campaigns. From exciting product launches and engaging experiential marketing events to targeted promotional activities, your expertise will ensure our clients’ messages cut through the noise.
Working closely with our internal client services and creative teams, you will translate campaign objectives into real-world activations. This includes identifying and securing optimal event locations, coordinating all logistical elements—such as materials, staffing, and permits—and meticulously managing budgets. A key aspect of your role will involve recruiting, training, and overseeing temporary brand ambassadors, ensuring they embody the brand ethos and deliver an exceptional consumer experience. You will be instrumental in fostering positive brand perceptions, generating qualified leads, and ultimately driving product trial and sales for our clients.
Success in this role requires a keen understanding of local market nuances, consumer behaviour, and the competitive landscape to ensure our activation strategies are not only locally relevant but also highly effective. You’ll be on the front lines, collecting valuable market feedback and performance data, which will be crucial for refining future campaigns and demonstrating clear return on investment (ROI) to our clients. The ideal candidate will be a highly energetic, self-motivated individual with a genuine passion for marketing and connecting brands with people in memorable ways. You should thrive in a fast-paced environment, possess excellent organisational skills, and be able to adapt quickly to changing project requirements. This is a fantastic opportunity to join a leading agency and make a real impact on some of the world’s most exciting brands, growing your career in a dynamic and supportive environment.
Key Responsibilities
- Plan, coordinate, and execute field marketing and brand activation campaigns from conception to completion across the North West.
- Identify, scout, and secure suitable locations and venues for promotional events and activations.
- Manage all logistical aspects for events, including materials, staffing, permits, equipment, and transportation.
- Recruit, train, and manage temporary brand ambassadors or promotional staff to ensure high-quality execution.
- Ensure all brand activations adhere strictly to client brand guidelines, campaign objectives, and legal requirements.
- Monitor campaign performance in real-time, collect comprehensive data, and provide detailed reports on key metrics and ROI.
- Gather market intelligence, observe competitor activities, and collect consumer insights from the field to inform future strategies.
- Build and maintain strong relationships with event organisers, venue managers, and local stakeholders.
- Collaborate effectively with internal client services, creative, and strategy teams to align field activities with overall marketing goals.
- Manage assigned budgets effectively, ensuring cost-efficient execution of campaigns while maximising impact.
Required Skills
- Proven experience (minimum 2 years) in field marketing, brand activation, or experiential marketing roles.
- Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously.
- Excellent interpersonal and communication skills, both written and verbal, for effective internal and external interaction.
- Demonstrated ability to work independently, take initiative, and also thrive as part of a collaborative team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting and presentations.
- A valid UK driving license and access to a reliable vehicle, as significant travel within the region is required.
- Ability to travel frequently and work flexible hours, including weekends, as dictated by campaign schedules.
- Strong creativity, a proactive approach to problem-solving, and meticulous attention to detail.
- Fundamental understanding of consumer behaviour, local market dynamics, and current marketing trends.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience working within an advertising or media agency environment.
- Familiarity with CRM software or campaign management tools.
- Knowledge of digital marketing integration with field activities.
- Experience with budget management and reconciliation for marketing campaigns.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous annual leave allowance and flexible working options where appropriate.
- Extensive opportunities for professional development, training, and continuous learning.
- Vibrant, modern office located in the heart of MediaCityUK with excellent transport links.
- Company pension scheme with employer contributions.
- Regular social events, team-building activities, and an inclusive company culture.
- Employee assistance program offering confidential support and advice.
- Access to a wide range of discounts and perks through WPP's global network.
How to Apply
Ready to bring your passion for brand activation to life? Click on the application link below to submit your CV and a compelling cover letter outlining your relevant experience and why you’d be a perfect fit for MediaCom.