About Company
Innscor Africa Limited is a diversified industrial group with significant interests in fast-moving consumer goods (FMCG) manufacturing, retail, and agro-business in Zimbabwe and the broader African region. Established over two decades ago, Innscor has grown to become a market leader, operating well-known brands across various sectors including bakery, milling, protein production, and casual dining. We are committed to fostering local talent, driving innovation, and delivering exceptional value to our customers and stakeholders. Our dynamic portfolio of brands demands cutting-edge marketing strategies, and we pride ourselves on being at the forefront of digital engagement and consumer outreach. Joining Innscor means becoming part of a thriving enterprise dedicated to making a tangible impact on the lives of Zimbabweans through quality products and services.
Job Description
We are seeking an experienced and visionary Head of Digital Advertising to lead our digital marketing initiatives across Innscor Africa’s diverse portfolio of brands. This pivotal role is responsible for developing, executing, and optimizing our comprehensive digital advertising strategies to drive brand awareness, customer acquisition, engagement, and ultimately, sales growth. The ideal candidate will possess a deep understanding of the digital advertising landscape, including search engine marketing (SEM), social media advertising, programmatic buying, display advertising, and analytics. You will be a strategic thinker, a hands-on leader, and a data-driven decision-maker capable of inspiring a team and managing significant budgets to achieve ambitious marketing objectives. This role requires a blend of creative flair and analytical rigor, ensuring our brands remain competitive and top-of-mind in a rapidly evolving digital ecosystem. You will be instrumental in shaping our online presence, ensuring our message resonates with target audiences across all digital touchpoints, and driving measurable results that contribute directly to our bottom line.
Key Responsibilities
- Develop and implement a holistic digital advertising strategy aligned with overall business and brand objectives across all Innscor subsidiaries.
- Oversee the planning, execution, and optimization of all digital advertising campaigns across various platforms (Google Ads, Meta Ads, LinkedIn, TikTok, programmatic, native advertising, etc.).
- Manage and optimize significant advertising budgets, ensuring maximum ROI and efficient allocation of resources across multiple brands and campaigns.
- Lead, mentor, and develop a high-performing team of digital advertising specialists, fostering a culture of innovation, continuous learning, and excellence.
- Utilize advanced analytics tools (e.g., Google Analytics, CRM data, attribution models) to track campaign performance, generate actionable insights, and inform future strategies.
- Conduct regular market research and competitor analysis to identify trends, opportunities, and threats in the digital advertising space, proposing proactive strategies.
- Collaborate closely with internal marketing teams, brand managers, sales departments, and IT to ensure integrated campaign execution and consistent brand messaging.
- Evaluate and select third-party vendors, agencies, and technologies to enhance our digital advertising capabilities and streamline operations.
- Stay abreast of the latest digital marketing technologies, industry best practices, and algorithm changes to maintain a competitive edge and drive innovation.
- Prepare and present regular performance reports, insights, and strategic recommendations to senior management and key stakeholders, demonstrating clear business impact.
Required Skills
- Proven experience (minimum 10 years) as a Head of Digital Advertising, Digital Marketing Manager, or similar senior role with significant budget management.
- Demonstrable expertise in managing large-scale digital advertising campaigns across multiple platforms and diverse industries.
- In-depth knowledge of Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data, identify trends, create comprehensive reports, and make data-driven decisions.
- Proficiency in web analytics tools such as Google Analytics 4, Google Tag Manager, and experience with data visualization tools.
- Excellent leadership and team management skills, with a proven track record of mentoring, coaching, and developing talent.
- Exceptional communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
- Strategic thinking with a results-oriented mindset and a keen eye for detail and market nuances.
- Solid understanding of SEO/SEM principles, content marketing strategies, email marketing, and overall digital customer journey mapping.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Professional certifications in Google Ads, Meta Blueprint, HubSpot, or other relevant digital advertising and marketing automation platforms.
- Experience working within the FMCG, retail, or a multi-brand corporate environment with diverse product portfolios.
- Familiarity with marketing automation platforms, CRM systems (e.g., Salesforce Marketing Cloud), and programmatic advertising DSPs.
Perks & Benefits
- Competitive salary package commensurate with experience and performance-based bonuses.
- Comprehensive health insurance and wellness programs for you and your family.
- Extensive opportunities for professional development, training, and career growth within a leading African conglomerate.
- Company car or transport allowance to support your professional mobility.
- Dynamic, supportive, and collaborative work environment that fosters innovation.
- Generous paid time off and public holidays.
- Employee discount programs across various Innscor brands and partners.
How to Apply
Interested candidates who meet the above criteria and are eager to make a significant impact are invited to apply by clicking on the application link below. Please ensure your comprehensive CV and a compelling cover letter clearly outline your relevant experience, key achievements in digital advertising leadership, and your vision for this role at Innscor Africa Limited.