About Company
Fayoum University is a leading public institution of higher education located in Faiyum, Egypt. Established in 2005 as an independent university, it traces its roots back to 1976 as a branch of Cairo University. Dedicated to academic excellence, research, and community service, Fayoum University offers a wide array of undergraduate and postgraduate programs across various faculties, including Medicine, Engineering, Agriculture, Arts, Science, and Education. The university plays a pivotal role in the intellectual, cultural, and socio-economic development of the Faiyum Governorate and beyond, fostering a vibrant academic environment that encourages critical thinking, innovation, and global citizenship. With a strong commitment to its students, faculty, and the broader community, Fayoum University continuously strives to enhance its educational offerings, expand its research impact, and contribute meaningfully to societal progress.
Job Description
Fayoum University is seeking a dynamic and visionary Head of Growth Marketing to lead our efforts in expanding our reach, attracting top talent, and enhancing our institutional reputation. This pivotal role will be responsible for defining, implementing, and optimizing comprehensive growth strategies that drive student enrollment, promote academic programs, boost research visibility, and strengthen community engagement. The Head of Growth Marketing will merge strategic foresight with hands-on execution, employing data-driven insights to identify new opportunities for market penetration and brand elevation.
Reporting directly to senior leadership, you will build and manage a high-performing marketing team, oversee the university’s digital presence, and ensure consistent brand messaging across all channels. This position requires an individual with a deep understanding of modern marketing techniques, particularly in the digital realm, coupled with a passion for education and a commitment to the university’s mission. You will analyze market trends, competitor activities, and internal data to inform actionable strategies, focusing on measurable outcomes that contribute directly to the university’s growth objectives.
The ideal candidate will be a creative thinker, a meticulous planner, and an inspirational leader capable of fostering a culture of continuous improvement and innovation within the marketing department. You will collaborate closely with admissions, academic departments, research centers, and alumni relations to ensure marketing initiatives are aligned with institutional goals and effectively support various university stakeholders. This is an exciting opportunity to make a significant impact on the future trajectory of a prominent educational institution in Egypt.
Key Responsibilities
- Develop and execute comprehensive growth marketing strategies to drive student enrollment and program promotion.
- Lead and mentor a team of marketing professionals, fostering a culture of high performance and continuous learning.
- Oversee all digital marketing efforts, including SEO/SEM, social media, email marketing, content marketing, and paid advertising campaigns.
- Analyze market trends, competitor activities, and university data to identify new growth opportunities and optimize existing strategies.
- Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Enhance the university's brand presence and reputation across all platforms and touchpoints.
- Collaborate with academic departments, admissions, and research centers to align marketing initiatives with institutional goals.
- Implement A/B testing and experimentation frameworks to continuously improve campaign performance and user acquisition.
- Develop robust reporting mechanisms to track key performance indicators (KPIs) and present findings to senior leadership.
Required Skills
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership or growth-focused role.
- Proven track record of successfully developing and executing growth strategies in a competitive environment.
- Strong expertise in digital marketing channels (SEO, SEM, social media, content marketing, email marketing).
- Proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems) and data-driven decision making.
- Exceptional leadership, team management, and interpersonal communication skills.
- Strategic thinker with a strong business acumen and problem-solving abilities.
- Excellent written and verbal communication skills in English and Arabic.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Preferred Qualifications
- Master’s degree in Marketing, Business, or a related field.
- Experience in the education sector or a related non-profit organization.
- Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint).
- Familiarity with CRM platforms specific to educational institutions.
Perks & Benefits
- Competitive salary and benefits package.
- Comprehensive health and wellness programs.
- Opportunities for professional development and continuous learning.
- Access to university facilities and resources.
- A vibrant and intellectually stimulating work environment.
- Contribution to the growth and impact of a leading educational institution.
How to Apply
Interested candidates are encouraged to apply by clicking the link below. Please ensure your resume and cover letter clearly highlight your relevant experience and qualifications for this role.