About Company
Optix Solutions is a leading digital marketing agency based in Exeter, UK. For over 25 years, we’ve been at the forefront of helping businesses thrive online through innovative strategies in SEO, PPC, social media, web development, and content marketing. Our mission is to deliver measurable results and exceptional value to our diverse range of clients, from local startups to national brands. We pride ourselves on our collaborative, supportive, and forward-thinking culture, where creativity and data-driven insights go hand-in-hand. While our roots are firmly in Exeter, we embrace modern work models and champion a remote-friendly environment that allows our talented team to contribute from wherever they do their best work. Join us to be part of a team dedicated to pushing boundaries and making a real impact in the digital landscape.
Job Description
Are you a wordsmith with a passion for crafting compelling narratives that resonate deeply with audiences? Do you thrive in a home-based environment, where your creativity can flourish without the daily commute? Optix Solutions, a leading digital marketing agency based in Exeter, is seeking a talented and experienced Home-Based Brand Content Writer to join our dynamic team. While our roots are firmly in Exeter, we embrace the power of remote collaboration, allowing us to attract the best talent from across the UK. In this pivotal role, you will be instrumental in shaping the voice and message of our clients’ brands, as well as our own, across various digital platforms.
You will be responsible for developing high-quality, engaging content that not only educates and entertains but also drives measurable results. This isn’t just about writing; it’s about strategic storytelling, understanding target audiences, and translating complex ideas into clear, concise, and persuasive copy. From blog posts and website copy to social media updates, email campaigns, and thought leadership articles, your words will captivate and convert. You’ll work closely with our SEO specialists, designers, and account managers to ensure content aligns with overarching marketing strategies and visual branding. A strong grasp of SEO best practices is essential, as you’ll be optimizing content to rank highly in search engines, increasing visibility and organic traffic.
We are looking for someone who can effortlessly adapt their writing style and tone to suit diverse industries and brand personalities. You should be a self-starter, highly organized, and capable of managing multiple projects simultaneously while consistently meeting deadlines. Your ability to research thoroughly, fact-check meticulously, and present information creatively will be key to your success. At Optix Solutions, we believe in empowering our team members, fostering a collaborative culture even in a remote setting. We provide the tools and support you need to excel, alongside opportunities for continuous professional development. We pride ourselves on delivering innovative and results-driven digital marketing solutions, and our content is at the heart of everything we do. As a Home-Based Brand Content Writer, you’ll be a key player in this mission, helping our clients articulate their unique value propositions and build stronger connections with their customers. You’ll also contribute to Optix Solutions’ own content strategy, helping us share our expertise and grow our thought leadership within the industry. This role offers the perfect blend of creative freedom and strategic challenge, allowing you to develop your skills across a broad spectrum of content types and industries. If you are passionate about the power of words to transform brands and eager to join a forward-thinking agency that values creativity, collaboration, and continuous learning, then we want to hear from you. Join us and help craft compelling stories that leave a lasting impression.
Key Responsibilities
- Develop and execute content strategies for various clients and Optix Solutions' brand, ensuring alignment with overall marketing objectives.
- Write compelling, clear, and concise copy for a wide range of digital platforms including websites, blogs, social media, email campaigns, and thought leadership articles.
- Conduct thorough research on industry-related topics to ensure accuracy and provide valuable insights.
- Optimize content for search engines (SEO) using relevant keywords, meta descriptions, and best practices to improve organic visibility and ranking.
- Collaborate with SEO specialists, designers, and account managers to integrate content with broader campaigns and visual assets.
- Edit and proofread content for grammar, spelling, punctuation, style, and brand consistency.
- Adapt writing style and tone of voice to suit different client brands, industries, and target audiences.
- Manage multiple content projects simultaneously, ensuring timely delivery and adherence to deadlines.
- Stay updated with content marketing trends, SEO algorithm changes, and digital best practices.
- Monitor content performance and suggest improvements based on analytics and feedback.
Required Skills
- Exceptional writing, editing, and proofreading skills in English.
- Proven experience in creating engaging and high-quality digital content for brands.
- Strong understanding of SEO principles and content optimization strategies.
- Ability to research complex topics and translate them into accessible content.
- Excellent communication and collaboration skills.
- Proficiency with content management systems (CMS) such as WordPress.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- A keen eye for detail and commitment to accuracy.
Preferred Qualifications
- Bachelor's degree in Marketing, Journalism, English, Communications, or a related field.
- A strong portfolio showcasing a variety of brand-focused content examples.
- Experience with content marketing tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Familiarity with project management tools (e.g., Asana, Trello).
- Experience working within a digital marketing agency environment.
Perks & Benefits
- Competitive salary package.
- Flexible working hours to promote work-life balance.
- Generous holiday allowance.
- Company pension scheme.
- Home office setup allowance to ensure a comfortable and productive remote workspace.
- Ongoing professional development opportunities, including training and certifications.
- Access to premium content creation and SEO tools.
- Regular virtual team building activities and social events.
- Supportive and collaborative remote work culture.
How to Apply
To apply for this exciting Home-Based Brand Content Writer role, please click on the application link below. Ensure you submit your CV, a compelling cover letter outlining your experience and why you are a great fit for Optix Solutions, and a link to your online portfolio or writing samples.