About Company
Emtel Ltd. is a pioneer in the telecommunications industry in Mauritius, having launched the first mobile network in the Southern Hemisphere in 1989. For over three decades, Emtel has been at the forefront of innovation, consistently delivering cutting-edge mobile, internet, and business solutions to individuals and enterprises across the island. Driven by a commitment to connectivity and customer satisfaction, Emtel continues to shape the digital landscape of Mauritius, empowering communities and fostering a connected future. We pride ourselves on a dynamic work environment where creativity, collaboration, and passion thrive, enabling our team members to make a real impact and grow their careers within a leading brand.
Job Description
Are you a creative visionary with a passion for storytelling and digital engagement? Emtel Ltd. is seeking a dynamic and innovative Influencer to join our marketing and content team. In this pivotal role, you will be instrumental in shaping our brand’s voice across various digital platforms, connecting with our audience in authentic and impactful ways. As an Influencer – Marketing & Content Specialist, you will be responsible for developing and executing compelling content strategies, collaborating with internal teams and external partners, and ultimately driving brand awareness and customer engagement for Emtel’s diverse range of products and services.
Your day-to-day will involve identifying emerging trends in digital content, crafting engaging narratives around Emtel’s latest innovations and offerings, and cultivating a vibrant online community. This is an exciting opportunity for someone who thrives on creativity, understands the nuances of digital communication, and is eager to represent a leading telecommunications brand. You will play a key role in our marketing campaigns, bringing our brand story to life through captivating visuals and compelling messaging. We are looking for an individual who can not only create content but also understand its strategic impact, using analytics to refine approaches and maximize reach. If you possess a unique blend of strategic thinking, content creation prowess, and a genuine ability to inspire and connect, we invite you to help us tell the Emtel story and strengthen our presence in the digital sphere.
Key Responsibilities
- Develop and execute innovative content strategies across social media platforms (e.g., Instagram, Facebook, TikTok, YouTube) to promote Emtel’s products and services.
- Create high-quality, engaging, and original multimedia content, including videos, photos, stories, and written posts, that resonates with target audiences.
- Collaborate closely with the marketing, product development, and public relations teams to ensure content aligns with overall brand messaging, campaign objectives, and product launches.
- Monitor social media trends, competitor activities, and audience feedback to adapt content strategies, identify new opportunities, and maintain relevance in a fast-evolving digital landscape.
- Engage actively with followers, respond to comments and messages, and foster a positive and interactive online community that drives brand loyalty.
- Track and analyze key performance indicators (KPIs) for content campaigns, providing regular reports on effectiveness, audience growth, engagement rates, and suggesting data-driven improvements.
- Represent Emtel at events, product launches, and other public engagements, acting as a dynamic and credible brand ambassador.
- Manage content calendars and ensure timely delivery of high-quality content across all platforms.
Required Skills
- Proven experience (1.5+ years) as a social media influencer, content creator, digital marketing specialist, or similar role.
- Strong portfolio showcasing compelling content across various digital platforms, demonstrating creativity and strategic thinking.
- Exceptional written and verbal communication skills in English and French, with a keen eye for detail and brand voice.
- Proficiency in content creation tools (e.g., video editing software like Adobe Premiere Pro, graphic design tools like Adobe Photoshop/Canva, CapCut).
- Deep understanding of social media algorithms, analytics, trends, and best practices across major platforms.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously.
- Demonstrated ability to engage and grow an online audience, fostering community and driving interaction.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Prior experience in the telecommunications or technology sector, with an understanding of industry-specific content needs.
- Existing strong personal brand or significant, engaged follower count on relevant social media platforms.
- Proficiency in Mauritian Creole to better connect with local audiences.
Perks & Benefits
- Competitive salary package commensurate with experience and impact.
- Comprehensive health and wellness benefits for you and your family.
- Opportunities for continuous professional development, training, and skill enhancement.
- Access to the latest telecommunications technology and innovative tools.
- Dynamic, collaborative, and supportive work environment where your ideas are valued.
- Employee discounts on Emtel products and services, including mobile, internet, and more.
- Contribution to a leading national brand with a significant impact on Mauritian connectivity.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your resume and a compelling cover letter outlining your relevant experience, showcasing your portfolio, and explaining why you are the ideal candidate for this Influencer – Marketing & Content Specialist role at Emtel are attached. We look forward to reviewing your innovative application!