About Company
ThinkUp Communications is a dynamic and innovative digital marketing agency based in Mauritius. We specialize in crafting compelling brand narratives and executing results-driven campaigns across various digital channels. With a passion for creativity and a commitment to measurable impact, we partner with clients to elevate their presence and achieve their business objectives. We foster a collaborative, forward-thinking environment where talent thrives, and new ideas are always welcome. Though our main hub is in Port Louis, we embrace remote work, seeking the best talent regardless of their immediate physical location within Mauritius. Join a team dedicated to pushing boundaries and delivering excellence in the digital realm.
Job Description
Are you a savvy negotiator with a passion for the burgeoning world of influencer marketing? Do you thrive on building relationships and securing strategic media placements that deliver tangible results? ThinkUp Communications is seeking a highly motivated and experienced Influencer Marketing & Media Negotiation Specialist to join our growing team. In this pivotal remote role, you will be instrumental in expanding our clients’ reach and engagement by identifying, vetting, and collaborating with a diverse network of influencers and media partners. Your expertise will bridge the gap between brand objectives and impactful content creation, ensuring campaigns are executed seamlessly and cost-effectively. This isn’t just about finding influencers; it’s about understanding audience demographics, content resonance, and negotiating optimal terms that maximize ROI for our diverse portfolio of clients. You will manage the entire lifecycle of influencer partnerships, from initial outreach and proposal development to contract negotiation, campaign monitoring, and performance reporting. This role demands a proactive individual who can not only identify opportunities but also craft compelling value propositions for both influencers and clients, ensuring a win-win scenario. You will be at the forefront of identifying emerging talent and platforms, keeping ThinkUp Communications and our clients ahead of the curve in a rapidly evolving digital landscape. Success in this position requires a keen understanding of various digital platforms, audience segmentation, and the ability to analyze performance metrics to continuously optimize campaigns. We’re looking for someone who is not only a skilled negotiator but also a strategic thinker who can contribute to overall campaign strategy, identify emerging trends, and proactively seek out innovative collaboration opportunities. You will have the opportunity to work across a variety of industries, from local Mauritian businesses to international brands, providing a rich and diverse experience. If you’re excited by the challenge of shaping brand narratives through authentic voices and media channels, and possess a keen eye for detail coupled with strong interpersonal skills, we invite you to bring your talent to ThinkUp Communications. This remote position offers the flexibility to work from your home in Albion, Black River District, while being an integral part of a vibrant, supportive team dedicated to innovation and client success. We value self-starters, critical thinkers, and those who are eager to learn and adapt in a fast-paced environment. Join us and make a tangible impact on our clients’ digital footprint.
Key Responsibilities
- Identify, research, and vet potential influencers and media partners across various platforms (social media, blogs, traditional media).
- Develop and manage a robust database of influencer and media contacts.
- Initiate outreach, pitch campaign concepts, and negotiate favorable terms, rates, and deliverables for partnerships.
- Draft, review, and finalize contracts with influencers and media outlets, ensuring compliance with legal and brand guidelines.
- Collaborate closely with internal creative and strategy teams to align influencer content with overall campaign objectives.
- Monitor, track, and analyze campaign performance, providing regular reports on KPIs, ROI, and insights for optimization.
- Build and maintain strong, long-term relationships with influencers and media contacts.
- Stay up-to-date with industry trends, emerging platforms, and best practices in influencer marketing and media buying.
- Manage budgets for influencer and media campaigns, ensuring cost-effectiveness.
- Address any issues or challenges that arise during campaign execution, acting as a primary point of contact.
Required Skills
- Minimum 3 years of experience in influencer marketing, media buying, or PR, with a strong focus on negotiation.
- Proven track record of successfully executing and managing influencer campaigns.
- Exceptional negotiation and persuasion skills.
- Excellent written and verbal communication skills in English (French is a strong asset).
- Strong understanding of various social media platforms (Instagram, TikTok, YouTube, Facebook, LinkedIn) and their respective influencer ecosystems.
- Proficiency in using influencer marketing platforms and analytics tools.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment.
- Strong analytical skills to interpret data and campaign performance.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Experience working with a diverse range of clients and industries.
- Knowledge of the Mauritian media landscape and local influencer ecosystem.
- Experience with performance-based marketing and affiliate programs.
- Proficiency in project management software (e.g., Asana, Trello).
Perks & Benefits
- Competitive salary and performance-based incentives.
- Opportunity for professional growth and skill development.
- Flexible remote work arrangement (work from home).
- Collaborative and supportive team environment.
- Exposure to diverse and exciting client projects.
- Contribution to a growing and innovative digital marketing agency.
How to Apply
To apply for this exciting opportunity, please send your resume and a cover letter detailing your experience in influencer marketing and media negotiation, along with any relevant campaign examples or portfolio, to the email address provided. We encourage applicants to highlight their remote work experience and their ability to thrive in a distributed team environment. Click on the link below to apply for the job.