About Company
Zambezi Cruise & Safaris is a premier luxury cruise and safari operator, offering unparalleled experiences on the majestic Lake Kariba and surrounding wilderness areas. We are dedicated to providing our guests with unforgettable adventures, combining breathtaking natural beauty with exceptional service. Our commitment extends to showcasing the incredible wildlife, vibrant culture, and stunning landscapes of Zimbabwe, creating memories that last a lifetime. As we continue to grow, we are seeking innovative talent to help us share our unique story with a wider global audience.
Job Description
We are seeking a dynamic and results-driven Influencer Marketing & Media Negotiation Specialist to join our team. This is a unique opportunity to shape the digital presence of a leading luxury travel brand, working remotely from any location, with the option to connect with our Kariba-based operations as needed. In this pivotal role, you will be responsible for identifying, vetting, and building strong relationships with key influencers and media partners who align with the Zambezi Cruise & Safaris brand ethos. Your primary objective will be to negotiate compelling collaborations that amplify our brand message, drive engagement, and ultimately increase bookings for our exclusive cruises and safaris. You will manage campaigns from conception to execution, ensuring all partnerships deliver measurable ROI and resonate deeply with our target affluent travel audience. This role requires a strategic thinker with exceptional communication and negotiation skills, a keen eye for emerging trends in the influencer landscape, and a passion for luxury travel and conservation. If you are a self-starter who thrives in a fast-paced environment and is eager to make a significant impact on a brand’s global visibility, we encourage you to apply.
Key Responsibilities
- Identify, research, and vet potential influencers, content creators, and media outlets whose audience and values align with Zambezi Cruise & Safaris.
- Develop and execute comprehensive influencer marketing strategies and campaigns across various digital platforms (Instagram, YouTube, TikTok, travel blogs, etc.).
- Negotiate partnership terms, rates, and deliverables to secure high-value collaborations that maximize brand exposure and achieve campaign objectives.
- Cultivate and maintain strong, long-term relationships with influencers, agents, and media professionals.
- Manage the full lifecycle of influencer campaigns, including content brief development, content review, performance tracking, and reporting.
- Monitor influencer trends, competitor activities, and industry best practices to ensure our strategies remain cutting-edge and effective.
- Collaborate closely with the wider marketing team to ensure seamless integration of influencer activities with overall marketing initiatives.
- Track, analyze, and report on key performance indicators (KPIs) for all influencer and media negotiation efforts, providing actionable insights.
Required Skills
- Proven experience (3+ years) in influencer marketing, media buying, or PR, preferably within the travel, luxury, or hospitality sectors.
- Exceptional negotiation and persuasion skills with a track record of securing favorable terms.
- Strong understanding of various social media platforms, their algorithms, and best practices for content creation and engagement.
- Excellent written and verbal communication skills in English, with the ability to craft compelling narratives and presentations.
- Proficiency in influencer marketing platforms and analytics tools.
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote work environment.
- Strategic thinking with a creative mindset and a results-oriented approach.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Experience working with international influencers and media partners.
- Familiarity with the African travel market and luxury tourism segment.
- A portfolio showcasing successful influencer campaigns and negotiation outcomes.
Perks & Benefits
- Competitive salary package based on experience.
- Fully remote work model, offering flexibility and work-life balance.
- Opportunity to work with a leading luxury brand in an exciting industry.
- Dynamic and supportive team environment.
- Continuous professional development and growth opportunities.
- Potential for travel opportunities to our stunning locations (post-probation, subject to business needs).
How to Apply
Are you ready to elevate your career and make a significant impact with a brand that prides itself on creating extraordinary experiences? If you possess the skills and passion to excel in this role, we encourage you to apply. Please click on the application link below to submit your detailed CV and a cover letter outlining your relevant experience and why you are the ideal candidate for this position.