About Company
Econet Wireless Zimbabwe is a leading telecommunications company in Zimbabwe, part of the wider Econet Group, a diversified telecommunications, technology, and renewable energy company. As an innovative market leader, Econet provides a comprehensive suite of telecommunications services, including voice, data, mobile money, and digital lifestyle solutions to millions of customers across the nation. We are committed to fostering digital inclusion and driving economic growth through cutting-edge technology and unparalleled customer service. At Econet, we believe in empowering our employees and nurturing an environment where creativity, innovation, and leadership thrive. Join our dynamic team and contribute to shaping the future of connectivity in Zimbabwe, making a tangible difference in the lives of our valued customers and communities.
Job Description
We are seeking an exceptionally talented and strategic Lead Copywriter to join our vibrant marketing team in a fully remote capacity. This pivotal role is designed for a wordsmith with a profound understanding of brand storytelling, a knack for crafting compelling narratives, and the leadership prowess to guide a team of creative professionals. As our Lead Copywriter, you will be instrumental in defining and amplifying Econet Wireless Zimbabwe’s voice across all our communication channels – from dynamic digital campaigns and engaging social media content to insightful website copy, crucial internal communications, and impactful traditional advertising. You will be directly responsible for developing high-impact, conversion-focused copy that not only resonates deeply with our diverse customer base but also consistently drives engagement and reinforces our unwavering position as an industry innovator and market leader. This challenging yet rewarding role demands more than just exceptional writing skills; it requires acute strategic thinking, a data-driven and analytical approach to content performance, and the innate ability to effectively mentor and inspire a team of junior copywriters. You will work in close collaboration with marketing managers, product development teams, sales departments, and graphic designers to seamlessly translate complex technological concepts and business objectives into clear, concise, and highly persuasive copy that consistently meets and exceeds our ambitious business goals. This is an incredible opportunity for a seasoned professional to make a significant and measurable impact on a national brand that touches the lives of millions, all while enjoying the flexibility, autonomy, and work-life balance afforded by a fully remote work environment. You will champion our comprehensive brand guidelines, meticulously ensuring consistency, quality, and excellence in every single piece of communication, and continually explore innovative ways to captivate, inform, and convert our ever-growing audience in a competitive landscape. Your ability to think creatively, solve problems, and deliver impactful messaging will be critical to our continued success and growth.
Key Responsibilities
- Develop and execute high-level content strategies aligned with overall marketing goals and brand objectives.
- Lead, mentor, and provide constructive feedback to a team of copywriters, fostering their professional growth and ensuring quality output.
- Write, edit, and proofread engaging, brand-consistent copy for a wide range of platforms, including websites, blogs, email campaigns, social media, advertisements, press releases, and video scripts.
- Collaborate with marketing, product development, and sales teams to understand project requirements and translate complex information into clear, compelling narratives.
- Ensure all copy adheres to brand guidelines, tone of voice, legal standards, and best practices for SEO and digital engagement.
- Analyze content performance metrics and apply insights to optimize future copy and content strategies.
- Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content creation.
- Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
- Champion innovative storytelling techniques and explore new content formats to captivate our audience.
Required Skills
- Minimum of 5 years of professional copywriting experience, with at least 2 years in a leadership or senior role.
- Exceptional written and verbal communication skills in English.
- Proven ability to develop and implement successful content strategies.
- Strong portfolio showcasing diverse copywriting experience across various digital and traditional media.
- Expertise in SEO principles and content optimization.
- Proficiency with content management systems (CMS) and project management tools.
- Demonstrated ability to work independently and collaboratively in a remote team setting.
- Excellent attention to detail and impeccable proofreading skills.
- Strategic thinking with a results-oriented mindset.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Experience in the telecommunications or technology industry.
- Familiarity with marketing automation platforms and CRM systems.
- Understanding of the Zimbabwean market and cultural nuances.
- Experience with A/B testing copy and optimizing for conversions.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible remote work environment, offering work-life balance.
- Opportunities for professional development and continuous learning through various programs.
- Access to a comprehensive suite of digital tools and resources to support your work.
- Dynamic and supportive team culture that values creativity and collaboration.
- Contribution to a leading national brand with significant market impact.
- Health and wellness programs (remote equivalent where applicable).
How to Apply
Interested candidates are invited to submit their comprehensive resume, a compelling cover letter outlining their relevant experience, and a link to their online portfolio showcasing their best work. Please ensure your application clearly demonstrates your leadership capabilities and strategic copywriting expertise, particularly any experience with remote team management. Click on the application link below to apply for this exciting opportunity.