About Company
Zimbabwe Newspapers (1980) Ltd (Zimpapers) stands as Zimbabwe’s largest diversified media group, boasting a rich history of over a century in delivering trusted news, insightful analysis, and engaging content across print, digital, and broadcasting platforms. With a national footprint and deep local roots in regions like Masvingo Province, Zimpapers plays a pivotal role in shaping public discourse and informing communities. Our portfolio includes iconic publications such as The Herald, The Sunday Mail, The Chronicle, and regional titles, alongside a growing digital presence and radio stations. We are committed to journalistic excellence, innovation, and fostering a dynamic environment where creativity thrives. Join a legacy institution at the forefront of media evolution in Zimbabwe, contributing to narratives that matter to millions.
Job Description
We are seeking an exceptionally talented and strategic Lead Copywriter to join our vibrant team, working remotely from Masvingo Province, Zimbabwe. This pivotal role is perfect for a seasoned wordsmith who thrives on crafting compelling narratives, driving brand voice consistency, and leading content initiatives across diverse platforms. As our Lead Copywriter, you will be instrumental in defining and executing content strategies that resonate with our broad audience, from traditional print readers to digital natives across our various publications and brands. You will not only be responsible for producing high-quality, engaging copy but also for mentoring junior copywriters, ensuring all content aligns with our editorial guidelines and strategic objectives.
This position demands a creative mind with a deep understanding of audience engagement, SEO best practices, and the ability to adapt messaging for different channels – be it a persuasive marketing campaign, an informative article, or captivating social media content. You will collaborate closely with marketing, editorial, and digital teams, translating complex ideas into clear, concise, and impactful prose. Your work will directly influence our brand perception, audience loyalty, and ultimately, our continued growth as Zimbabwe’s leading media house. We are looking for someone who can elevate our storytelling, inspire their peers, and deliver outstanding results, all while enjoying the flexibility and autonomy of a remote work environment. If you are passionate about the power of words and ready to lead a team in shaping the future of media in Zimbabwe, we encourage you to apply.
Key Responsibilities
- Develop and implement comprehensive content strategies that align with business goals and brand voice across all Zimpapers platforms.
- Write, edit, and proofread high-quality, engaging, and error-free copy for a variety of channels including articles, advertisements, digital campaigns, social media, and more.
- Lead and mentor a team of junior copywriters, providing constructive feedback, guidance, and professional development opportunities.
- Ensure brand messaging consistency and adherence to style guides across all communications.
- Collaborate with marketing, editorial, design, and digital teams to produce integrated and effective content.
- Conduct thorough research to understand target audiences, industry trends, and competitor activities.
- Optimize content for search engines (SEO) to improve visibility and organic traffic.
- Analyze content performance metrics and use data-driven insights to refine future content strategies.
- Manage multiple projects simultaneously, meeting tight deadlines without compromising quality.
- Stay updated with industry best practices, emerging trends in copywriting, and digital marketing.
Required Skills
- Exceptional written and verbal communication skills in English.
- Proven track record of writing compelling and effective copy across various formats.
- Strong understanding of SEO principles and content optimization techniques.
- Demonstrable leadership and team management abilities.
- Excellent editing and proofreading skills with meticulous attention to detail.
- Proficiency in content management systems (CMS) and digital marketing tools.
- Ability to work independently and collaboratively in a remote team environment.
- Strong organizational skills and ability to manage multiple projects under pressure.
- Creative thinking and problem-solving capabilities.
- A portfolio showcasing diverse copywriting work.
Preferred Qualifications
- Bachelor's degree in Journalism, Communications, Marketing, English, or a related field.
- Minimum of 5 years of professional copywriting experience, with at least 2 years in a leadership or senior role.
- Experience within the media, publishing, or digital agency sectors.
- Familiarity with the Zimbabwean media landscape and cultural nuances.
- Proficiency in project management software (e.g., Asana, Trello).
- Certification in digital marketing or content strategy.
Perks & Benefits
- Competitive salary package.
- Flexible remote work environment.
- Opportunities for professional growth and development.
- Access to a wide range of industry resources and training.
- Contribution to a leading national media organization.
- Collaborative and supportive team culture.
- Health and wellness programs (where applicable).
How to Apply
If you are a visionary Lead Copywriter ready to make a significant impact with Zimbabwe Newspapers (1980) Ltd, we invite you to apply. Please click on the application link below to submit your detailed CV, a compelling cover letter outlining your experience and why you are a perfect fit for this remote role, and a link to your online portfolio or samples of your best work. Ensure your application clearly demonstrates your leadership capabilities and strategic copywriting expertise. We look forward to reviewing your application!