About Company
Mount Kenya University (MKU) is a chartered university in Kenya, renowned for its commitment to academic excellence, research, and community service. Established with a vision to be a university of global excellence in training, research, and innovation, MKU has grown into one of East Africa’s largest and most reputable private universities. With its main campus strategically located in Thika, Kiambu County, and numerous other campuses across the region, MKU offers a diverse range of academic programs from certificate to doctoral levels. The university is dedicated to nurturing holistic individuals, equipping them with the knowledge, skills, and values necessary to thrive in a dynamic global environment. MKU prides itself on its state-of-the-art facilities, innovative learning methodologies, and a vibrant, multicultural academic community that fosters critical thinking and creativity. Joining MKU means becoming part of an institution that is shaping the future leaders and innovators of Africa.
Job Description
Mount Kenya University is seeking an innovative and experienced Lead Digital Communication Designer to join our dynamic Marketing and Corporate Affairs team. This pivotal role involves spearheading the conceptualization, design, and execution of compelling digital visual content across all university platforms, including our website, social media channels, email campaigns, online advertising, and digital learning environments. The successful candidate will be instrumental in enhancing MKU’s brand presence, engaging diverse audiences—from prospective students and alumni to faculty and partners—and effectively communicating our academic offerings, research achievements, and institutional values. You will be responsible for translating complex communication objectives into intuitive, aesthetically pleasing, and highly effective digital designs that resonate with our target demographics. This is an exciting opportunity for a creative leader to drive the visual narrative of a leading educational institution, ensuring consistency, impact, and innovation in all digital communications. You will not only be a designer but also a strategist, mentor, and brand custodian, playing a crucial role in our digital transformation journey.
Key Responsibilities
- Lead the design and development of all digital visual content, ensuring brand consistency and adherence to university guidelines across all platforms.
- Collaborate closely with marketing, admissions, academic departments, and IT teams to understand communication objectives and translate them into effective digital design strategies.
- Manage and mentor a team of junior designers, providing guidance, feedback, and fostering a culture of creativity and continuous improvement.
- Oversee the creation of engaging multimedia assets, including infographics, animations, videos, interactive elements, and web graphics.
- Develop and implement UI/UX best practices for university digital platforms, optimizing for user experience and accessibility.
- Stay abreast of emerging digital design trends, technologies, and best practices, continuously proposing innovative solutions to enhance MKU’s digital presence.
- Conduct A/B testing and analyze performance metrics of digital content to inform design decisions and optimize campaign effectiveness.
- Ensure all digital communications are optimized for various devices and platforms, maintaining high visual quality and loading speed.
- Contribute to the strategic planning of digital marketing campaigns, providing expert design insights and solutions.
- Manage design project timelines, resources, and deliverables efficiently.
Required Skills
- Proven expertise in graphic design, web design, and multimedia production.
- Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, XD/Figma).
- Strong understanding of UI/UX principles and responsive design.
- Excellent visual communication and storytelling abilities.
- Experience with content management systems (CMS) and email marketing platforms.
- Demonstrable leadership and team management skills.
- Exceptional attention to detail and a strong portfolio showcasing diverse digital design work.
- Ability to work autonomously and collaboratively in a fast-paced environment.
- Strong verbal and written communication skills in English.
Preferred Qualifications
- Master’s degree in Graphic Design, Digital Media, Marketing, or a related field.
- Certification in UI/UX design, digital marketing, or project management.
- Experience working in the education sector or a large corporate environment.
- Knowledge of HTML, CSS, and basic JavaScript.
- Familiarity with marketing automation tools.
Perks & Benefits
- Competitive salary and comprehensive benefits package.
- Opportunity to work with a leading educational institution shaping the future of East Africa.
- Professional development and growth opportunities.
- A vibrant and supportive campus environment.
- Generous annual leave and health insurance.
- Access to university facilities and resources.
- Contribution to impactful projects that enhance education and community engagement.
How to Apply
Interested and qualified candidates are invited to submit their application, including a detailed CV, cover letter outlining their suitability for the role, and a link to their professional portfolio showcasing relevant digital communication design work. Please ensure your application clearly demonstrates your experience in leading design initiatives and managing digital content. Click on the link below to apply for the job.