About Company
Econet Wireless Zimbabwe is a diversified telecommunications, technology, and digital services company. As a leading player in the Zimbabwean market, we are committed to connecting people, empowering communities, and driving innovation across the nation. Our extensive portfolio includes mobile and fixed-line telecommunications, broadband internet, financial services, and renewable energy solutions. We pride ourselves on being at the forefront of digital transformation, constantly striving to provide our customers with cutting-edge services that enhance their lives and businesses. With a strong focus on sustainability and social impact, Econet Wireless Zimbabwe is not just a company; it’s a movement towards a more connected and empowered future. Join a team where your work directly contributes to shaping the digital landscape and making a tangible difference.
Job Description
Are you a master of uncovering hidden online opportunities? Do you possess an innate ability to dive deep into search data, identify niche user intent, and craft content strategies that consistently capture untapped organic traffic? Econet Wireless Zimbabwe, a pioneer in telecommunications and digital services across Zimbabwe, is seeking a highly analytical and creative Long-tail Keyword Content Strategist to join our dynamic remote team. This is a pivotal role for an expert who can architect and execute comprehensive long-tail SEO strategies, significantly expanding our digital footprint and driving meaningful engagement with our diverse customer base. You will be instrumental in identifying less competitive, highly specific search terms that our target audience uses, developing robust content plans around them, and ensuring their optimal performance. This role demands a proactive individual with a keen understanding of search engine algorithms, content marketing best practices, and data-driven decision-making. You will collaborate closely with our marketing, product, and web development teams to integrate long-tail strategies across various platforms, from blog posts and FAQs to product descriptions and landing pages. Your insights will directly impact our organic visibility, customer acquisition, and overall brand authority in the digital space.
This position requires not just an understanding of SEO tools but a strategic mind capable of anticipating user needs and market trends. You’ll be responsible for creating a scalable framework for long-tail content generation, ensuring that every piece of content serves a specific purpose in the user journey. Your day-to-day will involve conducting in-depth keyword research, performing competitive analysis to identify gaps and opportunities, developing content briefs, and monitoring the performance of implemented strategies. You will analyze traffic, rankings, and conversions, providing regular reports and actionable recommendations for improvement. This remote role offers the flexibility to work from anywhere within Zimbabwe, allowing you to balance professional growth with personal life while contributing to one of the nation’s leading digital innovators. If you thrive on transforming complex data into actionable content strategies and are passionate about helping millions connect through innovative digital solutions, we want to hear from you.
Key Responsibilities
- Conduct in-depth long-tail keyword research using advanced SEO tools to identify untapped opportunities for organic growth.
- Develop comprehensive content strategies and calendars focused on long-tail keywords, ensuring alignment with overall marketing objectives.
- Create detailed content briefs for writers, outlining target keywords, audience, tone, structure, and calls to action.
- Perform competitive analysis to identify competitor strengths, weaknesses, and content gaps in long-tail search.
- Monitor, analyze, and report on the performance of long-tail content strategies using analytics tools (Google Analytics, Google Search Console, etc.).
- Optimize existing content for long-tail keywords to improve rankings and organic traffic.
- Collaborate with marketing, product development, and web teams to integrate long-tail SEO best practices across all digital platforms.
- Stay updated with the latest SEO trends, algorithm changes, and content marketing best practices.
- Provide actionable recommendations for improving content relevance, visibility, and conversion rates.
- Educate internal teams on the importance and impact of long-tail keyword strategy.
Required Skills
- Proven experience in long-tail keyword research and content strategy.
- Expert proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of search engine algorithms and ranking factors.
- Proficiency in Google Analytics and Google Search Console.
- Exceptional written and verbal communication skills in English.
- Ability to work independently and manage multiple projects in a remote environment.
- Experience with content management systems (CMS) like WordPress.
- Demonstrated ability to drive organic traffic and achieve measurable results.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Certifications in SEO, Content Marketing, or Google Analytics.
- Experience in the telecommunications or technology industry.
- Portfolio demonstrating successful long-tail content strategies and outcomes.
- Experience with A/B testing and conversion rate optimization (CRO).
Perks & Benefits
- Flexible remote work environment, allowing you to work from anywhere within Zimbabwe.
- Opportunities for professional development and continuous learning.
- Access to a dynamic and innovative team at the forefront of digital transformation.
- Competitive salary and performance-based incentives.
- Contribution to a company with significant social impact across Zimbabwe.
- Collaborative and supportive company culture.
How to Apply
Interested candidates are encouraged to apply by clicking the application link below. Please ensure your resume highlights your experience with long-tail keyword research and content strategy, along with any relevant portfolio or project examples. We look forward to reviewing your application and exploring how your expertise can contribute to our team.