About Company
Are you driven by the power of data to uncover actionable insights? Career.zycto is a dynamic and forward-thinking organization at the forefront of innovation, where curiosity meets strategic impact. We empower our teams to explore complex challenges and transform raw data into compelling narratives that drive business growth. Join a collaborative environment where your analytical prowess as a Market Research Analyst will directly influence key decisions, shaping the future of our diverse portfolio. Here, you’ll find ample opportunities for professional development and a culture that values creative problem-solving and data-driven excellence.
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Job Description
Career.zycto is seeking a highly motivated and analytical Market Research Analyst with a passion for data insight to join our growing team in Bury, Manchester. In this pivotal role, you will be responsible for transforming complex data sets into clear, actionable insights that inform our strategic decisions and fuel business expansion. You will dive deep into market trends, consumer behaviour, and competitive landscapes, leveraging both quantitative and qualitative research methodologies to provide a comprehensive understanding of our operating environments. This position offers an exciting opportunity for an individual who is eager to make a tangible impact, contributing to critical projects that shape our future direction. We are looking for someone who can not only collect and analyse data but also articulate findings effectively to diverse stakeholders, influencing strategy from conception to execution. If you thrive in a fast-paced environment, possess exceptional analytical skills, and are driven by the desire to uncover the ‘why’ behind the ‘what’, we encourage you to apply. You’ll work alongside experienced professionals, utilising cutting-edge tools and methodologies to deliver robust market intelligence. This role is ideal for an individual who is naturally curious, detail-oriented, and has a proven track record in market research or data analysis.
Key Responsibilities
- Design and execute comprehensive market research studies, including survey development, data collection, and analysis.
- Utilize statistical software and advanced analytical techniques to interpret complex data sets and identify key trends, patterns, and insights.
- Develop and deliver clear, concise, and impactful reports and presentations, translating complex data into actionable recommendations for internal stakeholders.
- Monitor industry trends, competitive activities, and customer feedback to keep the company informed of market dynamics and emerging opportunities.
- Collaborate cross-functionally with marketing, product development, and sales teams to ensure research findings are integrated into business strategies.
- Manage multiple research projects simultaneously, ensuring timely delivery and adherence to quality standards.
- Maintain and improve research databases, tools, and methodologies to enhance efficiency and effectiveness.
- Provide strategic input and recommendations based on market intelligence to support business growth initiatives.
Required Skills
- Proven experience in market research, data analysis, or a related field.
- Strong analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions.
- Proficiency in statistical software packages (e.g., SPSS, R, Python) and advanced Excel for data manipulation and analysis.
- Experience with data visualization tools such as Tableau or Power BI.
- Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
- A keen eye for detail and a commitment to data accuracy and integrity.
- Ability to work independently and as part of a collaborative team in a dynamic environment.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
- Experience with survey platforms (e.g., Qualtrics, SurveyMonkey) and CRM systems.
- Knowledge of qualitative research methodologies (e.g., focus groups, in-depth interviews).
- Familiarity with syndicated market research reports and subscription services.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Generous paid time off and flexible working arrangements.
- Opportunities for professional development and continuous learning.
- Collaborative and supportive work environment.
- Company pension scheme.
- Modern office facilities with excellent transport links.
- Regular team-building events and social activities.
How to Apply
If you are ready to apply your analytical expertise and contribute to a forward-thinking team, please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you!
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