About Company
Are you driven by data and eager to shape strategic initiatives? Career.zycto offers a dynamic environment where your analytical prowess directly influences our market trajectory. We empower our team to delve deep into consumer behavior and market trends, transforming complex data into actionable insights that drive real-world impact. Join a forward-thinking firm committed to innovation, fostering a culture of continuous learning and growth. Here, your contributions as a Marketing Analyst will be pivotal, helping us achieve ambitious goals and redefine industry standards. We believe in providing the tools and autonomy you need to excel and make a significant difference.
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Job Description
Career.zycto is on the lookout for a highly analytical and results-driven Marketing Analyst to join our vibrant team in Warnemünde, Rostock. This is a unique opportunity to immerse yourself in a data-rich environment, where your expertise will directly contribute to shaping our marketing strategies and optimizing campaign performance. As a Marketing Analyst, you will be the bridge between raw data and strategic decisions, translating complex information into clear, actionable insights for various stakeholders across the organization. You will play a crucial role in understanding market dynamics, consumer behavior, and competitive landscapes, helping us identify new opportunities and refine existing approaches.
Your day-to-day will involve a fascinating blend of quantitative analysis, reporting, and strategic recommendations. You will be responsible for tracking, analyzing, and reporting on the performance of our marketing campaigns across multiple channels, identifying key trends, and unearthing areas for improvement. This role demands a curious mind, a passion for problem-solving, and a keen eye for detail. We are looking for someone who isn’t just comfortable with numbers but is excited by the stories they can tell and the strategic directions they can inform. You’ll collaborate closely with marketing managers, product teams, and senior leadership, providing the data-driven foundations for our growth initiatives. If you thrive in a fast-paced, collaborative atmosphere and are eager to make a tangible impact, we encourage you to apply. This position offers significant potential for professional development and the chance to contribute to impactful projects that will shape the future of our company.
Key Responsibilities
- Analyze marketing campaign data (e.g., website traffic, conversions, ad spend ROI) to identify trends, opportunities, and areas for optimization.
- Develop and maintain regular reports and dashboards on marketing performance, providing clear insights and recommendations to stakeholders.
- Conduct in-depth market research, competitive analysis, and consumer behavior studies to inform strategic planning.
- Utilize various analytical tools and platforms (e.g., Google Analytics, CRM, BI tools) to extract and interpret data.
- Collaborate with marketing managers to define key performance indicators (KPIs) and measurable objectives for campaigns.
- Perform A/B testing analysis and provide insights to improve campaign effectiveness and user experience.
- Present findings and strategic recommendations to marketing teams and senior management in a clear and concise manner.
- Stay updated on industry best practices, emerging marketing technologies, and data analysis techniques.
Required Skills
- Strong proficiency in data analysis and statistical modeling.
- Expertise with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Advanced Excel skills (pivot tables, VLOOKUPs, complex formulas).
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Solid understanding of digital marketing channels (SEO, SEM, social media, email marketing).
- Excellent analytical, problem-solving, and critical thinking abilities.
- Fluent in English, both written and verbal.
Preferred Qualifications
- Proficiency in SQL or other querying languages.
- Experience with CRM systems (e.g., Salesforce, HubSpot).
- Knowledge of A/B testing methodologies and statistical significance.
- Fluency in German is a plus, though not required.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness programs.
- Generous paid time off and public holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment in a picturesque location.
- Company-sponsored social events and team-building activities.
How to Apply
Ready to make an impact? Click on the application link below to submit your resume and cover letter. We look forward to reviewing your application!
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