About Company
Equity Bank Kenya is a subsidiary of Equity Group Holdings Plc, a leading financial services organization in East and Central Africa. With a strong commitment to empowering lives and transforming livelihoods, Equity Bank has grown to become one of the largest financial institutions in the region, serving millions of customers through a vast network of branches, agent banking outlets, and digital channels. Our vision is to be the champion of the socio-economic prosperity of the people of Africa. We pride ourselves on innovation, customer-centricity, and our dedication to sustainable development, offering a comprehensive range of banking products and services tailored to meet the diverse needs of individuals, SMEs, and corporate clients. Joining Equity Bank means becoming part of a dynamic team dedicated to making a tangible difference in the communities we serve, fostering growth and financial inclusion across the nation.
Job Description
Are you a highly motivated and creative individual with a passion for marketing and a desire to contribute to a leading financial institution? Equity Bank Kenya is seeking a dynamic Marketing Assistant to join our vibrant team in Nyeri. This full-time, on-site role is an exceptional opportunity for someone looking to build a career in marketing within the fast-paced and impactful banking sector. As a Marketing Assistant, you will play a crucial role in supporting the marketing department’s initiatives, helping to elevate our brand presence, engage our target audience, and drive customer acquisition and retention in the Nyeri region and beyond. You will work closely with the marketing team to execute campaigns across various channels, conduct market research, manage content creation, and assist in event coordination. This position requires a proactive problem-solver with excellent communication skills, a keen eye for detail, and the ability to thrive in a collaborative environment. You will be instrumental in translating marketing strategies into actionable plans, ensuring that our communications are compelling, consistent, and reach the right audience effectively. If you are eager to learn, adaptable, possess strong organizational abilities, and are ready to make a significant impact on our marketing efforts, we encourage you to apply and become a vital part of our mission to transform lives and empower communities.
Key Responsibilities
- Assist in the development and implementation of marketing strategies and campaigns in alignment with overall business objectives.
- Conduct market research and analysis to identify trends, customer needs, and competitive landscape within the financial sector.
- Support the creation of engaging marketing content, including social media posts, website updates, newsletters, brochures, and promotional materials.
- Coordinate marketing events, workshops, and promotional activities, ensuring smooth execution and maximum impact on brand visibility.
- Manage and update marketing databases and CRM systems, ensuring accuracy and compliance with data protection regulations.
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization and improved ROI.
- Collaborate with internal teams (e.g., sales, product development, customer service) to ensure brand consistency and integrated messaging across all touchpoints.
- Assist with the administration of marketing budgets, tracking expenses and ensuring cost-effectiveness of initiatives.
- Handle general administrative duties for the marketing department as required, including scheduling and material procurement.
- Stay up-to-date with industry best practices, emerging marketing technologies, and regulatory changes in the financial services sector.
Required Skills
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 1 year of proven experience in a marketing support role, preferably within the financial services sector.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and other relevant office productivity tools.
- Strong understanding of digital marketing concepts, including social media marketing, content creation, and email marketing.
- Excellent written and verbal communication skills in English and Kiswahili, with a strong ability to craft compelling messages.
- Demonstrated ability to work independently and as part of a collaborative team, adapting to dynamic environments.
- Exceptional organizational skills and meticulous attention to detail.
- Ability to manage multiple tasks, prioritize effectively, and meet deadlines in a fast-paced, target-driven environment.
Preferred Qualifications
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp) or CRM software.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for creating visual content.
- Knowledge of local market dynamics and consumer behavior in Nyeri County and surrounding regions.
- Certification in Digital Marketing (e.g., Google Ads, Meta Blueprint) or related professional qualifications.
Perks & Benefits
- Competitive salary package commensurate with experience and industry standards.
- Comprehensive medical insurance coverage for you and your dependents.
- Generous annual leave allowance to support work-life balance.
- Opportunities for continuous professional development and career growth within a leading financial institution.
- Access to employee wellness programs, including health and fitness initiatives.
- A vibrant, inclusive, and supportive work environment that values teamwork and innovation.
- Pension scheme contributions to help you plan for your future financial security.
- Employee banking benefits and preferential rates on various financial products.
How to Apply
Interested and qualified candidates are invited to apply by clicking on the application link below. Please ensure your application includes a detailed CV and a compelling cover letter outlining your suitability for this role, your relevant experience, and your passion for marketing within the financial services industry. Only shortlisted candidates will be contacted for an interview. We look forward to reviewing your application!