About Company
Imagine a dynamic environment where your digital marketing skills truly make an impact. Career.zycto is a rapidly growing technology solutions provider, specializing in innovative platforms that empower businesses. We pride ourselves on a collaborative culture, fostering creativity and continuous learning. For a Marketing Associate focused on digital projects, Career.zycto offers unparalleled opportunities to shape our online presence, experiment with cutting-edge strategies, and directly contribute to our growth story. Join a team that values fresh ideas and provides the resources to turn them into successful campaigns.
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Job Description
Are you a digital marketing enthusiast eager to translate strategy into tangible results? Career.zycto is seeking a highly motivated and detail-oriented Marketing Associate – Digital Projects to join our vibrant team in Northwood, Irvine. This pivotal role is perfect for a creative professional who thrives in a fast-paced environment and possesses a solid understanding of the digital marketing landscape. You will be instrumental in executing our digital marketing initiatives, focusing on driving engagement, increasing brand awareness, and supporting lead generation efforts across various online channels. This position offers an unparalleled opportunity to immerse yourself in the dynamic world of tech marketing, working with cutting-edge tools and a passionate team.
Working closely with our marketing and product teams, you will manage and optimize digital campaigns from inception to completion. This includes everything from assisting with strategic planning to hands-on execution of content creation and distribution, as well as meticulous performance tracking and comprehensive reporting. Your day-to-day will involve deep dives into SEO optimization, managing paid search campaigns (SEM), crafting compelling social media content, developing and deploying email marketing campaigns, and ensuring our website content is fresh, relevant, and engaging. We are looking for someone who isn’t just a doer, but also a curious learner, constantly seeking to improve and innovate our digital footprint. If you’re passionate about leveraging digital tools to tell compelling stories, achieve measurable business objectives, and you’re ready to grow with a forward-thinking technology company, we encourage you to apply. This role offers a fantastic platform to deepen your expertise across multiple digital marketing facets and contribute significantly to Career.zycto’s market presence and customer acquisition strategies.
Key Responsibilities
- Execute and manage digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
- Assist in the creation, curation, and distribution of engaging digital content, such as blog posts, social media updates, website copy, and email newsletters.
- Manage and optimize company social media profiles and presence, ensuring brand consistency and audience engagement.
- Support website content updates and ensure that SEO best practices are consistently implemented.
- Monitor and analyze digital campaign performance using analytics tools, providing actionable insights and recommendations for optimization.
- Collaborate closely with the broader marketing team to align digital strategies with overall marketing goals and product launches.
- Conduct market research and competitor analysis to identify trends and opportunities in the digital space.
- Maintain and update marketing collateral and digital assets as needed.
- Contribute to the development of marketing reports and presentations.
Required Skills
- 1-2 years of proven experience in a digital marketing role or related field.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
- Strong understanding of SEO/SEM principles and best practices.
- Excellent written and verbal communication skills with a keen eye for detail.
- Demonstrated ability to create engaging and effective digital content across various formats.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work independently and collaboratively in a fast-paced team environment.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for digital assets.
- Prior experience in the technology or SaaS industry.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and company holidays.
- 401(k) retirement plan with company match.
- Opportunities for professional development and continuous learning, including workshops and courses.
- Dynamic, inclusive, and collaborative work environment.
- Regular team-building events and social gatherings.
- Modern office space with complimentary snacks and beverages.
- Opportunity to work on innovative projects and make a significant impact.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a compelling cover letter detailing their relevant experience and why they are a great fit for Career.zycto. Please highlight your experience with digital marketing projects and specific platforms you have utilized.
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