About Company
Senwes is a leading agricultural company in South Africa, with a rich history spanning over a century. We are committed to empowering farmers and contributing to food security through innovative solutions, advanced technology, and comprehensive support services. Our extensive footprint across Southern Africa provides a wide range of products and services, including grain storage, input supply, financing, and mechanisation. At Senwes, we believe in cultivating talent and fostering a dynamic work environment where innovation thrives and individuals can grow. Join us in shaping the future of agriculture by contributing to a sector that is vital for the nation’s well-being and economic growth. We pride ourselves on our commitment to sustainable practices and empowering local communities through job creation and skills development. Our culture encourages continuous learning and offers ample opportunities for career advancement within our diverse business units.
Job Description
Senwes is seeking a highly motivated and skilled Marketing Automation Specialist to join our dynamic marketing team in Potchefstroom. In this pivotal role, you will be instrumental in designing, implementing, and optimising our marketing automation strategies across various platforms to enhance customer engagement, streamline lead generation, and drive conversion rates. You will be responsible for managing our marketing automation platform end-to-end, from campaign conceptualisation and build-out to performance analysis and continuous improvement. This position requires a blend of technical proficiency, strategic thinking, and creative problem-solving. The ideal candidate will have a deep understanding of marketing funnels, customer journeys, and data-driven decision-making. You will collaborate closely with sales, product, and content teams to ensure seamless execution of integrated campaigns that align with our business objectives and support our mission to provide unparalleled value to our agricultural clients. If you are passionate about leveraging technology to create impactful marketing experiences and possess a proven track record in marketing automation, we encourage you to apply and contribute to Senwes’s mission of agricultural excellence, driving measurable results and innovation within our marketing efforts.
Key Responsibilities
- Design, build, and maintain automated marketing campaigns, workflows, and lead nurturing programs to guide prospects through the sales funnel.
- Configure, manage, and optimise our marketing automation platform (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud) to its full potential.
- Develop and implement A/B testing strategies to optimise email subject lines, content, calls-to-action, landing pages, and overall campaign effectiveness.
- Segment customer databases and tailor messaging to specific audience groups for increased relevance, personalisation, and engagement.
- Monitor, analyse, and report on campaign performance, providing actionable insights and recommendations for continuous improvement and ROI maximisation.
- Collaborate with content creators to develop compelling and relevant content for automated campaigns, ensuring brand consistency and messaging alignment.
- Ensure data integrity and compliance with all relevant privacy regulations (e.g., POPIA, GDPR) across all marketing automation activities.
- Integrate marketing automation with CRM systems (e.g., Salesforce) and other marketing tools to ensure a cohesive and efficient technology stack.
- Stay abreast of industry best practices, emerging technologies, and trends in marketing automation, digital marketing, and the agricultural sector.
- Provide training and support to internal teams on marketing automation best practices, platform usage, and campaign execution.
Required Skills
- Proven experience (3+ years) in marketing automation strategy, implementation, and optimisation.
- Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
- Strong understanding of CRM systems (e.g., Salesforce) and experience with integration between CRM and marketing automation platforms.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Experience with A/B testing and multivariate testing methodologies to drive campaign improvements.
- Solid grasp of email marketing best practices, deliverability, sender reputation management, and spam compliance.
- Familiarity with HTML/CSS for email template customisation is a plus.
- Exceptional communication, interpersonal, and collaboration skills for working effectively across teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Qualifications
- Relevant certifications in marketing automation platforms (e.g., HubSpot Inbound Marketing, Pardot Specialist, Salesforce Marketing Cloud Email Specialist).
- Experience in the agricultural sector or a related B2B industry, demonstrating an understanding of relevant customer journeys.
- Knowledge of lead scoring, lead routing, and sales enablement strategies to optimise hand-off to sales.
- Experience with Google Analytics and other web analytics tools for comprehensive campaign tracking.
- Proficiency in designing and optimising landing pages for conversion.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive medical aid and provident fund benefits for your well-being.
- Opportunities for professional development, continuous learning, and career growth within a large organisation.
- A supportive, collaborative, and innovative work environment.
- Employee wellness programs designed to promote a healthy work-life balance.
- Generous leave policy to ensure adequate rest and rejuvenation.
- The chance to contribute to a vital industry with significant societal impact and purpose.
How to Apply
Interested candidates are invited to submit their detailed CV and a compelling cover letter outlining their relevant experience, their passion for marketing automation, and why they are a suitable fit for this pivotal role at Senwes. Please click on the application link below to apply directly through our official careers portal. Ensure your application clearly demonstrates your expertise in marketing automation and your ability to drive tangible results.