About Company
Career.zycto drives innovation in digital solutions, empowering businesses to thrive. We’re searching for a dynamic Marketing Executive to amplify our brand presence, someone eager to shape narratives and engage audiences. Join a forward-thinking team committed to professional growth and impactful campaigns, where your creativity directly contributes to our success. If you’re passionate about brand promotion and ready to make a significant mark, Career.zycto offers the perfect launchpad for your ambitions within a supportive, collaborative environment.
Job Description
Career.zycto is on the lookout for a talented and driven Marketing Executive with a specialisation in Brand Promotion to join our vibrant team in Heaton Moor, Manchester. This isn’t just a role; it’s an opportunity to become a pivotal player in shaping our brand narrative, amplifying our presence, and connecting deeply with our target audience. As a Marketing Executive focusing on Brand Promotion, you will be instrumental in executing comprehensive marketing strategies that elevate Career.zycto’s visibility and foster strong brand loyalty.
Your day-to-day will be dynamic and engaging, encompassing everything from crafting compelling content across various digital and traditional channels to meticulously analysing market trends and competitor activities. You’ll be responsible for developing innovative promotional campaigns, ensuring every touchpoint reflects our core values and resonates powerfully with our audience. This includes managing our social media presence, orchestrating engaging email marketing sequences, and contributing to the conceptualisation and execution of PR initiatives. We believe in creativity fueled by data, so you’ll also be crucial in monitoring campaign performance, extracting insights, and iterating strategies for continuous improvement.
Working closely with our sales, product development, and design teams, you will ensure a cohesive and integrated marketing approach. Your ability to translate business objectives into impactful marketing actions will be key. From brainstorming sessions to final campaign deployment, your strategic input and creative flair will drive our brand forward. If you possess a keen eye for detail, a passion for storytelling, and a proven track record in brand promotion, this is your chance to make a tangible impact within a growing and ambitious company. We are looking for someone who thrives in a collaborative environment, is proactive, and is always eager to explore new avenues for brand growth. Join us and help define the future of Career.zycto’s brand story, making a significant contribution to our journey of innovation and success.
Key Responsibilities
- Develop and implement creative brand promotion strategies and campaigns.
- Craft compelling marketing content for various channels, including social media, email, website, and press releases.
- Manage and grow our social media presence across relevant platforms.
- Execute email marketing campaigns from conception to analysis.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Monitor, analyse, and report on campaign performance, providing actionable insights for optimisation.
- Collaborate with internal teams (sales, product, design) to ensure brand consistency and integrated marketing efforts.
- Assist in planning and coordinating marketing events and promotional activities.
- Maintain and uphold brand guidelines across all communications and materials.
Required Skills
- Proven experience (2+ years) in marketing, specifically in brand promotion or brand management.
- Strong understanding of digital marketing channels, tools, and best practices.
- Exceptional written and verbal communication skills with a keen eye for detail.
- Proficiency with marketing automation and CRM software (e.g., HubSpot, Salesforce Marketing Cloud).
- Creative thinking capabilities with a strategic approach to problem-solving.
- Ability to work effectively both independently and as part of a collaborative team.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) for content creation.
- Familiarity with SEO/SEM principles and content marketing strategies.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Previous experience working in a technology or SaaS environment.
Perks & Benefits
- Competitive annual salary and performance-based bonuses.
- Comprehensive private health and dental insurance.
- Generous paid time off, including national holidays and sick leave.
- Dedicated budget for professional development, training, and certifications.
- Modern, collaborative office environment in Heaton Moor.
- Company pension scheme with employer contributions.
- Regular team social events and activities.
- Employee assistance program for health and well-being.
How to Apply
Eager to make your mark in brand promotion? We invite you to click the application link below to submit your resume and a compelling cover letter outlining your experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
