About Company
London Drugs is a Canadian retail success story, rooted in community service and innovation. Since our humble beginnings in 1945 as a small pharmacy in Vancouver, we have grown into a leading retailer across Western Canada, offering a vast array of products from pharmacy and cosmetics to electronics, cameras, and home goods. We pride ourselves on our unwavering commitment to customer care, exceptional product selection, and fostering a supportive and dynamic work environment. At London Drugs, we believe in empowering our teams to deliver excellence and continuously adapt to the evolving needs of our customers and the marketplace. We are a company that values integrity, teamwork, and a forward-thinking approach, striving to be more than just a retail store – a trusted community partner deeply embedded in the lives of our customers. Join us in continuing a legacy of innovation and community dedication.
Job Description
Are you an agile, results-driven marketing professional with a passion for digital innovation and building brand presence in a remote-first environment? London Drugs is seeking a dynamic Marketing Executive to join our growing team, specifically focusing on strategies tailored for remote execution and audience engagement. In this pivotal role, you will be instrumental in shaping and executing comprehensive marketing initiatives that amplify our brand message, drive customer acquisition, and foster loyalty across various digital channels. This isn’t just about running campaigns; it’s about pioneering new ways to connect with our diverse customer base, leveraging cutting-edge tools and creative approaches to reach them wherever they are, while maintaining the strong local connection London Drugs is known for.
As our Marketing Executive, you will be at the forefront of identifying emerging market trends, consumer behaviour shifts, and competitive landscapes, translating these insights into actionable strategies. You will play a crucial role in developing multi-channel marketing plans that encompass digital advertising, social media, content marketing, email campaigns, and SEO/SEM, all optimized for remote team collaboration and execution. Your ability to think strategically, manage projects autonomously, and communicate effectively within a distributed team will be paramount. We are looking for someone who thrives on data-driven decision-making, continuously analyzing campaign performance to optimize spend and maximize ROI. You will collaborate closely with various internal stakeholders, including e-commerce, product management, and IT teams, to ensure seamless integration of marketing efforts with broader business objectives. This role offers an exciting opportunity to contribute significantly to a beloved Canadian brand, driving its digital transformation and expanding its reach through innovative remote marketing strategies. If you are a proactive leader with a strong track record in digital marketing, adept at fostering collaboration in a virtual setting, and eager to make a tangible impact, we encourage you to apply. This is a chance to define the future of retail marketing with one of Canada’s most respected companies, all from the flexibility of a remote work model.
Key Responsibilities
- Develop, implement, and manage comprehensive digital marketing strategies and campaigns tailored for remote execution.
- Lead the planning and execution of multi-channel marketing activities including SEO/SEM, social media, content marketing, email, and digital advertising.
- Conduct thorough market research and competitor analysis to identify opportunities and inform strategic decisions.
- Monitor, analyze, and report on campaign performance, utilizing data to drive continuous optimization and demonstrate ROI.
- Collaborate cross-functionally with e-commerce, product, and sales teams to ensure brand consistency and integrated marketing efforts.
- Manage marketing budgets, ensuring efficient allocation of resources and adherence to financial targets.
- Identify and implement innovative marketing technologies and platforms to enhance remote team productivity and campaign effectiveness.
- Maintain a deep understanding of industry trends, customer behaviour, and digital marketing best practices.
- Contribute to the development of engaging content and creative assets that resonate with target audiences.
- Provide mentorship and guidance to junior team members within the remote marketing structure.
Required Skills
- Minimum of 4 years of experience in a digital marketing role, with demonstrable success in strategy and execution.
- Proven expertise in SEO/SEM, social media marketing, content marketing, and email marketing.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Excellent project management skills, capable of managing multiple campaigns simultaneously in a remote setting.
- Proficiency with marketing automation platforms, CRM software (e.g., Salesforce Marketing Cloud, HubSpot), and analytics tools (e.g., Google Analytics).
- Exceptional written and verbal communication skills, vital for remote team collaboration and content creation.
- Ability to work independently and as part of a distributed team, demonstrating high levels of self-motivation and accountability.
- Strategic thinking with a creative mindset, capable of developing innovative solutions to marketing challenges.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience in the retail, e-commerce, or consumer goods industry.
- Familiarity with A/B testing, conversion rate optimization (CRO), and user experience (UX) principles.
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic content creation.
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive benefits package including medical, dental, and vision coverage.
- Generous employee discounts across all London Drugs product categories.
- Flexible remote work environment, promoting work-life balance.
- Opportunities for professional development and continuous learning.
- A collaborative and supportive company culture that values innovation and individual contributions.
- Contribution to a well-established and respected Canadian brand.
How to Apply
If you are excited by the prospect of driving digital marketing innovation for a leading Canadian retailer and thrive in a remote team setting, we invite you to apply. Please click on the application link below to submit your resume and cover letter directly through our careers portal. We appreciate all applications, but only those selected for an interview will be contacted.