About Company
Naivas Supermarket is a proudly Kenyan and a leading retail chain committed to delivering exceptional value and service to our customers across the country. Established with a vision to be the household name for quality products and an unparalleled shopping experience, Naivas has grown significantly, operating numerous branches in key towns and cities. We are deeply embedded in the communities we serve, fostering strong relationships with local suppliers and contributing to economic growth. Our company culture is built on integrity, teamwork, and continuous improvement, empowering our diverse workforce to innovate and excel. We believe that our success stems from the dedication of our employees, who are at the heart of everything we do. Joining Naivas means becoming part of a dynamic, forward-thinking organization that values its people, invests in their growth, and provides ample opportunities for career advancement within a supportive and engaging environment. We are more than just a supermarket; we are a family committed to excellence.
Job Description
Are you a creative and results-driven marketing professional with a passion for sales and brand promotion? Naivas Supermarket is seeking an energetic and highly skilled Marketing Executive to spearhead our sales and branding initiatives in the vibrant Roysambu, Nairobi region. This role is crucial in shaping our local market presence, driving customer engagement, and ultimately boosting sales performance. As a Marketing Executive, you will be responsible for developing, executing, and monitoring comprehensive marketing strategies that encompass both brand building and aggressive promotional campaigns tailored to the local demographic. You will work closely with our regional sales and operations teams to identify market opportunities, analyze consumer trends, and implement innovative tactics to achieve ambitious sales targets. From conceptualizing in-store promotions to coordinating local brand activations and digital campaigns, your role will be hands-on and impactful. We are looking for an individual with a proven track record in a similar capacity, exceptional communication skills, and a strategic mindset capable of translating market insights into actionable plans. If you thrive in a fast-paced retail environment and are eager to make a tangible difference in a leading Kenyan brand, this is the perfect opportunity to grow your career and leave a lasting mark.
Key Responsibilities
- Develop and execute effective marketing and promotional strategies to increase footfall and sales within the Roysambu branch and surrounding areas.
- Plan, organize, and oversee in-store promotions, product launches, and seasonal campaigns.
- Conduct market research and competitive analysis to identify local trends, customer preferences, and new growth opportunities.
- Collaborate closely with the sales team to ensure alignment between marketing initiatives and sales objectives.
- Manage the local marketing budget effectively, ensuring optimal resource allocation and measurable ROI.
- Enhance brand visibility and consistency across all local marketing touchpoints, including merchandising and advertising.
- Analyze campaign performance data, generate reports, and provide insights for continuous improvement.
- Forge strong relationships with local community partners and suppliers for joint promotional activities.
- Act as a brand ambassador, ensuring all communications reflect Naivas Supermarket's values and quality standards.
- Contribute to the development of innovative branding tactics that resonate with the local consumer base.
Required Skills
- Minimum of 3 years of progressive experience in marketing, with a strong focus on sales promotion and brand management.
- Demonstrated ability to develop and implement successful marketing campaigns in a retail or FMCG environment.
- Excellent understanding of market research techniques, data analysis, and reporting.
- Strong communication, interpersonal, and negotiation skills.
- Proficiency in marketing software, CRM systems, and digital marketing tools.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Creative thinking with a strategic and results-oriented approach.
- Solid understanding of consumer behavior and market dynamics in Nairobi.
- Exceptional problem-solving skills and attention to detail.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- Professional certification in marketing (e.g., CIM, MSK).
- Experience with local area marketing and community engagement initiatives.
- Proven track record of achieving sales targets through marketing efforts.
- Fluency in Swahili and English, both written and spoken.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive medical insurance coverage.
- Generous staff discount on a wide range of products.
- Opportunities for continuous learning and professional development.
- A dynamic, collaborative, and supportive work environment.
- Paid annual leave and public holidays.
- Clear career growth pathways within a leading retail company.
How to Apply
We invite all qualified and passionate individuals to apply for this exciting opportunity. Please click on the application link provided below to submit your detailed CV and a compelling cover letter outlining your experience and suitability for the role. Ensure your application clearly demonstrates your expertise in sales-driven marketing and brand promotion within the retail sector. Only shortlisted candidates will be contacted for an interview. We look forward to reviewing your application!