About Company
Unleash your creative potential and drive tangible impact with Career.zycto! We are a dynamic force reshaping the market landscape in Nairobi, specializing in innovative strategies that connect brands with their audience. For a Marketing Executive with a passion for both sales growth and compelling brand narratives, our collaborative environment offers unparalleled opportunities to lead exciting campaigns from conception to execution. You’ll thrive in a culture that champions bold ideas and empowers professionals to truly own their projects, making a significant difference in our journey towards market leadership.
Advertisement
Job Description
Career.zycto is seeking an exceptional Marketing Executive (Sales & Branding) to spearhead our promotional efforts within the vibrant City Market, Nairobi. This pivotal role is designed for a highly motivated individual who possesses a unique blend of strategic marketing acumen, hands-on sales drive, and an innate ability to craft captivating brand stories. You will be at the forefront of developing, implementing, and managing comprehensive marketing campaigns that not only elevate our brand presence but also directly contribute to our sales targets and overall business growth.
As our Marketing Executive, you will take ownership of the entire promotional lifecycle, from meticulous market research and insightful competitor analysis to innovative campaign conceptualization, flawless execution, and rigorous performance evaluation. Your day-to-day will involve translating complex business objectives into clear, compelling marketing initiatives, ensuring absolute brand consistency across all communication channels and customer touchpoints. You’ll be tasked with identifying untapped market opportunities and proposing creative strategies for enhanced penetration. Collaborating closely with the sales team will be crucial; you’ll develop impactful promotional materials, cutting-edge lead generation strategies, and engaging client relationship programs designed to drive conversion and foster loyalty.
This isn’t just about running campaigns; it’s about strategically building lasting brand equity and fostering strong, meaningful customer relationships that resonate with our target audience. You’ll be instrumental in significantly enhancing Career.zycto’s market visibility and reputation through the deployment of innovative branding strategies, targeted digital outreach, strategic event participation, and compelling traditional advertising. We’re looking for someone who can not only think creatively and ideate groundbreaking concepts but also execute meticulously, with an unwavering eye for detail and a robust, data-driven approach to every decision. If you’re passionate about transforming marketing insights into measurable sales success, eager to make a significant impact in a dynamic, fast-paced environment, and ready to champion our brand, Career.zycto offers the perfect platform for your ambition and career advancement. Join us and shape the future of our brand’s presence and prosperity in Nairobi!
Advertisement
Key Responsibilities
- Develop and execute comprehensive marketing and branding strategies aligned with business objectives.
- Manage end-to-end promotional campaigns across various channels (digital, social, traditional, events).
- Conduct thorough market research and competitor analysis to identify trends and opportunities.
- Collaborate with the sales team to create compelling sales tools, presentations, and collateral.
- Monitor, analyze, and report on campaign performance, utilizing data to optimize future strategies.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials.
- Identify and engage with key stakeholders, media, and partners for promotional activities.
- Manage marketing budgets, ensuring efficient allocation of resources.
- Organize and represent the company at industry events, trade shows, and promotional activations.
- Continuously seek innovative ways to improve brand perception and drive customer engagement and loyalty.
Required Skills
- Proven experience in marketing, sales, and branding roles.
- Strong understanding of market research methodologies and data analysis.
- Excellent written and verbal communication and presentation skills.
- Proficiency in digital marketing tools and platforms (SEO, SEM, social media management, email marketing).
- Ability to develop and execute creative, results-driven campaigns.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Strong project management, organizational, and time management skills.
- Demonstrated ability to work collaboratively in a team environment.
- Strategic thinking with a commercial mindset and a focus on ROI.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience with CRM software (e.g., Salesforce, HubSpot).
- Knowledge of graphic design principles or experience with design software (e.g., Canva, Adobe Creative Suite).
- Prior experience in the Fast-Moving Consumer Goods (FMCG) or retail sector in Kenya.
- Certifications in digital marketing, Google Ads, or project management (e.g., PMP).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Extensive opportunities for professional development and career growth within a growing company.
- Dynamic, supportive, and innovative work environment.
- Generous annual leave and observance of public holidays.
- Employee recognition programs celebrating achievements.
- The chance to contribute significantly to a pioneering local brand.
- Initiatives promoting work-life balance and employee well-being.
How to Apply
Interested candidates who meet the above criteria are encouraged to apply by clicking the application link below. Please ensure your comprehensive CV and a compelling cover letter highlight your relevant experience in marketing, sales, and branding, specifically addressing how you align with the requirements of this role.
