About Company
Seeking to make a tangible impact in the market? Career.zycto is a dynamic and forward-thinking firm dedicated to driving growth through innovative strategies and exceptional talent. We pride ourselves on cultivating an environment where creativity thrives, new ideas are celebrated, and every team member contributes directly to our collective success. For a Marketing Executive, this means unparalleled opportunities to shape brand narratives, lead impactful campaigns, and directly influence our market presence. We believe in empowering our people to push boundaries, learn continuously, and achieve their full potential within a supportive and collaborative culture.
Job Description
At Career.zycto, we are seeking a highly motivated and results-oriented Marketing Executive with a strong focus on Sales & Branding to join our growing team in Kisii County, Kenya. This pivotal role is not just about executing campaigns; it’s about being a brand ambassador, a strategic thinker, and a proactive driver of our market presence and sales growth. You will be instrumental in shaping our brand’s narrative, elevating its visibility, and directly contributing to our commercial success within this vibrant region.
The ideal candidate will be a creative powerhouse, adept at identifying market opportunities and translating them into compelling marketing initiatives. You will be responsible for developing, implementing, and managing comprehensive marketing strategies that align with our business objectives, paying close attention to both digital and traditional channels. From crafting engaging content to orchestrating local promotional events, your efforts will directly influence customer perception, foster brand loyalty, and ultimately, boost our sales performance. This is an exciting opportunity for a professional who thrives in a fast-paced environment and is eager to make a tangible impact by combining strategic marketing prowess with a keen understanding of sales dynamics. You will work cross-functionally, collaborating closely with our sales team to ensure integrated efforts and maximized outreach, all while championing the Career.zycto brand in the Kisii market and beyond.
Key Responsibilities
- Develop and implement comprehensive marketing and branding strategies tailored for the Kisii County market, aligning with overall business objectives.
- Lead the planning, execution, and optimization of promotional campaigns across various channels, including digital, social media, print, and local events.
- Conduct thorough market research to identify emerging trends, customer needs, and competitive landscapes, using insights to inform strategic decisions.
- Collaborate closely with the sales team to develop effective marketing collateral and tools that directly support sales objectives and lead generation efforts.
- Manage and enhance the company's online presence, including engaging content creation for social media platforms and ensuring up-to-date local listings.
- Organize and actively participate in local promotional events, trade shows, and community engagements to significantly boost brand visibility and engagement.
- Monitor, analyze, and report on the performance of all marketing campaigns, providing actionable insights and recommendations for continuous improvement.
- Build and maintain strong relationships with local media outlets, key influencers, and community stakeholders to foster positive brand perception.
- Ensure brand consistency across all communication channels and marketing materials, upholding our brand guidelines and values.
- Support the successful development and launch of new products or services with robust, well-executed marketing plans.
Required Skills
- Proven experience in marketing, branding, and sales promotion, with a demonstrable track record of success.
- Strong understanding of both traditional and digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills in English and Kiswahili, with an ability to craft compelling messages.
- Proficiency in social media management, content creation tools, and analytics platforms.
- Demonstrable ability to conduct market research, analyze data, and derive actionable insights.
- Exceptional creative thinking and problem-solving abilities, with a proactive approach to challenges.
- Strong organizational and project management skills, capable of managing multiple campaigns simultaneously.
- Ability to work effectively both independently and as a collaborative member of a cross-functional team.
- Valid Kenyan driving license and willingness to travel within Kisii County and surrounding areas as required.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Prior experience working specifically within the Kisii County market or similar regional markets in Kenya.
- Familiarity with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
- Proven experience in event planning, coordination, and execution.
- A strong portfolio showcasing successful marketing campaigns and brand-building initiatives.
Perks & Benefits
- Competitive salary package with attractive performance-based incentives.
- Robust opportunities for professional development, training, and career advancement.
- A vibrant, supportive, and highly collaborative work environment.
- Comprehensive health benefits package.
- Generous paid time off and public holidays.
- The chance to contribute significantly to a dynamic and growing brand in the Kenyan market.
How to Apply
If you are a results-driven Marketing Executive passionate about sales and branding, and eager to make a significant impact in Kisii County, we encourage you to apply! Please click on the application link below to submit your comprehensive CV and a compelling cover letter detailing your relevant experience and why you are the ideal candidate for this role. Ensure your application clearly demonstrates your understanding of the local market dynamics.
