About Company
Blue Door Communications is an award-winning public relations and communications agency based in Toronto, dedicated to crafting compelling narratives and driving meaningful engagement for our diverse portfolio of clients. For over two decades, we’ve partnered with leading brands across consumer, corporate, and not-for-profit sectors, helping them connect with their audiences, build reputation, and achieve their strategic objectives. Our approach is rooted in deep understanding, creative thinking, and measurable results. We believe in fostering a collaborative, dynamic, and supportive work environment where innovation thrives and every team member contributes to our collective success. Join a team where your insights can genuinely make a difference in how stories are told and perceived.
Job Description
Are you a data-curious individual with a keen eye for trends and a passion for understanding consumer behavior? Blue Door Communications is seeking a motivated and enthusiastic Part-Time Marketing Insights Aide to join our vibrant team in The Beaches, Toronto. This is an exciting opportunity for someone looking to gain hands-on experience in the world of public relations and strategic communications, contributing directly to client strategies through data-driven insights.
As a Marketing Insights Aide, you will play a crucial support role in gathering, analyzing, and interpreting market data, competitive intelligence, and consumer trends. You’ll assist our senior strategists and account teams in uncovering valuable insights that inform our communication campaigns and client recommendations. Your work will involve researching industry landscapes, monitoring social media sentiment, tracking competitor activities, and contributing to the creation of compelling reports and presentations. This role is perfect for a student or early-career professional eager to develop their analytical skills, learn about various industries, and understand the practical application of market research in a fast-paced agency setting.
We’re looking for someone who is detail-oriented, proactive, and possesses strong organizational skills. You should be comfortable working with various data sources and have a foundational understanding of how data can shape marketing and PR strategies. This part-time position offers flexibility, typically requiring 15-20 hours per week, making it ideal for those balancing studies or other commitments. You’ll be mentored by experienced professionals, gain exposure to diverse client projects, and be an integral part of a team committed to excellence and creativity. If you’re ready to dive into the world of insights and help shape impactful communication strategies, we encourage you to apply and become a part of the Blue Door Communications story.
Key Responsibilities
- Assist in the collection and aggregation of market research data from various sources, including industry reports, online databases, and social media listening tools.
- Monitor and analyze competitor activities, public perception, and industry trends to identify potential opportunities or threats for clients.
- Support the development of client reports and presentations by synthesizing complex data into clear, actionable insights and visual summaries.
- Conduct ad-hoc research projects to address specific client questions or support new business pitches.
- Help maintain and organize research databases and client-specific intelligence libraries.
- Collaborate with account teams and strategists to understand information needs and translate them into research objectives.
- Assist in the tracking and reporting of campaign performance metrics, contributing to post-campaign analysis.
Required Skills
- Strong analytical and problem-solving abilities.
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Demonstrated ability to conduct thorough online research.
- High attention to detail and accuracy.
- Ability to work independently and as part of a team.
- Foundational understanding of marketing and public relations principles.
Preferred Qualifications
- Currently enrolled in or recently graduated from a post-secondary program in Marketing, Communications, Business, Data Science, or a related field.
- Familiarity with market research tools or social media listening platforms (e.g., Brandwatch, Meltwater, SEMrush).
- Previous experience in a research-focused role, even through academic projects or volunteer work.
- A portfolio demonstrating research skills or data visualization (e.g., class projects, personal analyses).
Perks & Benefits
- Flexible part-time hours to accommodate your schedule.
- Opportunity to work with an award-winning PR agency and diverse client portfolio.
- Mentorship and professional development opportunities.
- Collaborative and supportive team environment.
- Exposure to cutting-edge communication strategies and tools.
- Located in the vibrant The Beaches neighborhood with easy access to amenities.
How to Apply
Eager to make an impact with your insights? We invite you to apply by clicking on the link below. Please ensure your resume and cover letter highlight your relevant skills and passion for market research.