About Company
Unlocking consumer behavior and market trends is at the core of Career.zycto’s mission, where data-driven insights fuel our clients’ success. We are a dynamic, forward-thinking firm passionate about transforming raw information into actionable strategies. For a Marketing Insights Coordinator, this means stepping into an environment where your analytical prowess is highly valued, contributing directly to impactful business decisions. Join a collaborative team that champions innovation, continuous learning, and professional growth, offering the perfect launchpad for a career dedicated to understanding the marketplace.
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Job Description
Career.zycto is actively seeking a highly analytical and detail-oriented Marketing Insights Coordinator to join our vibrant team in Anders, Red Deer. This is an exceptional opportunity for a motivated individual to immerse themselves in the world of market research and consumer analytics, playing a pivotal role in shaping marketing strategies for a diverse portfolio of clients. As a Marketing Insights Coordinator, you will be instrumental in collecting, analyzing, and interpreting market data to identify trends, opportunities, and challenges. Your work will directly inform strategic planning, product development, and targeted marketing campaigns. We are looking for someone with a genuine passion for understanding what drives consumer choices, a strong aptitude for data analysis, and an eagerness to translate complex information into clear, actionable insights. This role demands meticulous attention to detail, strong organizational skills, and the ability to work effectively both independently and as part of a cross-functional team. If you thrive in a fast-paced environment and are ready to make a tangible impact with your analytical skills, we encourage you to apply.
Key Responsibilities
- Collect, organize, and analyze market research data from various sources, including surveys, competitor analysis, sales figures, and web analytics.
- Prepare comprehensive reports and presentations summarizing key findings, insights, and strategic recommendations for internal teams and clients.
- Monitor industry trends, market conditions, and competitor activities to identify potential opportunities and threats.
- Assist in the development and execution of market research projects, from questionnaire design to data collection and analysis.
- Maintain and update databases of market intelligence, ensuring accuracy and accessibility of information.
- Collaborate with marketing, sales, and product development teams to ensure insights are integrated into strategic initiatives.
- Contribute to the continuous improvement of data collection, analysis, and reporting methodologies.
- Support senior analysts and managers in ad-hoc research requests and special projects.
Required Skills
- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
- Proven experience (3 years minimum) in market research, data analysis, or a similar insights-focused role.
- Proficiency in data analysis tools and software (e.g., Excel, Google Sheets, basic SQL, Tableau, Power BI).
- Strong analytical and problem-solving skills with the ability to interpret complex data sets.
- Excellent written and verbal communication skills, capable of presenting findings clearly and concisely.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- High level of accuracy and attention to detail.
- Familiarity with various market research methodologies (qualitative and quantitative).
Preferred Qualifications
- Master's degree in a relevant field.
- Experience with survey platforms (e.g., SurveyMonkey, Qualtrics).
- Knowledge of statistical analysis software (e.g., SPSS, R, Python for data analysis).
- Understanding of digital marketing analytics (Google Analytics, social media insights).
- Previous experience in an agency environment or working with multiple clients.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Modern office space with state-of-the-art tools.
- Company-sponsored social events and team-building activities.
- Located in a vibrant community with easy access to amenities.
How to Apply
Ready to dive deep into data and drive marketing success? If you meet the qualifications and are excited about this opportunity, please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are a perfect fit for the Marketing Insights Coordinator role at Career.zycto.
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