About Company
Troika Developments is a prominent and innovative real estate development company based in Kelowna, British Columbia, with a strong commitment to creating vibrant, sustainable, and thoughtfully designed communities across the Okanagan Valley. For over two decades, Troika has been at the forefront of shaping the region’s landscape, building everything from master-planned communities to commercial properties. Our philosophy is rooted in a belief that places should inspire and connect people, fostering a sense of belonging and enhancing quality of life. We are a team of dedicated professionals who value collaboration, integrity, and forward-thinking solutions. With a diverse portfolio that includes residential, commercial, and mixed-use projects, Troika Developments is not just building structures; we are building futures, contributing to the economic growth and social fabric of the communities we serve. We pride ourselves on our meticulous planning, exceptional design standards, and a deep understanding of market needs, ensuring that every project delivers lasting value for residents and stakeholders alike. Join us and be part of a company that is truly making a difference in how people live, work, and play in one of Canada’s most beautiful regions.
Job Description
Are you a data-driven individual with a passion for understanding consumer behavior and market trends? Troika Developments is seeking a dynamic and highly organized Marketing Insights Coordinator to join our growing team in Upper Mission, Kelowna. In this pivotal role, you will be instrumental in collecting, analyzing, and interpreting market data to inform our strategic marketing initiatives and support the successful launch and ongoing promotion of our diverse real estate developments. This is an exciting opportunity for someone who thrives in a flexible work environment, allowing for a blend of in-office collaboration and remote work, with hours that can adapt to your lifestyle while meeting project deadlines. You will work closely with our marketing, sales, and development teams, translating complex data into actionable insights that drive decision-making and optimize our marketing spend. Your expertise will help us identify emerging opportunities, understand competitive landscapes, and gauge the effectiveness of our campaigns across various channels. The ideal candidate will possess strong analytical skills, attention to detail, and a proactive approach to problem-solving. If you are eager to leverage your analytical prowess to contribute to impactful real estate projects and grow within a supportive, forward-thinking company, we encourage you to apply. This role offers the chance to truly make an impact, shaping how Troika Developments connects with its audience and delivers on its promise of exceptional communities. We value adaptability and a commitment to continuous learning, providing a platform for you to expand your skills and influence our marketing strategy directly. Embrace this chance to contribute to projects that define the Okanagan’s future.
Key Responsibilities
- Collect, organize, and maintain marketing data from various sources, including website analytics, CRM systems, social media, and market research reports.
- Conduct in-depth analysis of market trends, consumer demographics, competitive activities, and campaign performance to identify key insights and opportunities.
- Prepare comprehensive reports and presentations, translating complex data into clear, concise, and actionable recommendations for marketing and sales teams.
- Assist in the development and refinement of marketing strategies based on data-driven insights.
- Monitor and evaluate the effectiveness of marketing campaigns, providing regular performance updates and suggestions for optimization.
- Support the creation of buyer personas and customer journey maps through data analysis.
- Collaborate with external research agencies and internal teams to gather qualitative and quantitative data.
- Stay abreast of industry best practices in marketing analytics and real estate trends.
- Manage and maintain marketing technology tools and platforms relevant to data collection and analysis.
- Ensure data integrity and accuracy across all reporting mechanisms.
Required Skills
- 2-3 years of experience in a marketing analytics, market research, or data coordination role.
- Proficiency in data analysis and visualization tools (e.g., Google Analytics, CRM analytics, Excel, PowerPoint).
- Strong understanding of digital marketing channels and their associated metrics (SEO, SEM, social media, email marketing).
- Excellent analytical, problem-solving, and critical thinking skills.
- Ability to communicate complex data insights effectively to non-technical stakeholders.
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field.
- Proven organizational skills and meticulous attention to detail.
- Self-motivated with the ability to work independently and as part of a team in a flexible work environment.
Preferred Qualifications
- Experience with real estate market data or property development industry.
- Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud).
- Knowledge of SQL, R, or Python for advanced data manipulation and analysis.
- Post-graduate certificate or degree in marketing analytics or business intelligence.
- Experience with survey design and implementation.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Flexible work hours and a hybrid work model to support work-life balance.
- Comprehensive health and dental benefits package.
- Opportunities for professional development and continuous learning.
- Supportive and collaborative team environment.
- Contribution to exciting, impactful real estate projects in a beautiful region.
- Paid time off and holiday pay.
- Employee wellness programs.
How to Apply
Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience. Please emphasize your experience with data analysis and how it aligns with the responsibilities of this role. We encourage you to click on the link below to apply for this job. Only shortlisted applicants will be contacted for an interview.