About Company
Career.zycto is at the forefront of innovating career development technology, empowering individuals and organizations with cutting-edge tools. We believe that informed decisions drive success, and that’s where your analytical prowess as a Marketing Insights Coordinator becomes indispensable. Join a vibrant team dedicated to leveraging data to understand market trends, optimize user engagement, and refine our product offerings. Here, your insights directly shape our strategic direction, providing a unique opportunity to contribute significantly to our mission of revolutionizing the future of work. We foster an environment of continuous learning and growth, ideal for those passionate about data-driven marketing.
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Job Description
Career.zycto is actively seeking a dynamic and detail-oriented Marketing Insights Coordinator to join our innovative team in the heart of Chinatown, Ottawa. This is an exceptional opportunity for a motivated individual to play a pivotal role in shaping our marketing strategies through comprehensive data analysis and insightful reporting. As a Marketing Insights Coordinator, you will be instrumental in transforming raw data into actionable intelligence, directly influencing our product development, marketing campaigns, and overall business growth objectives.
In this role, you will be responsible for tracking, analyzing, and interpreting market trends, customer behaviour, and campaign performance across various digital channels. You will work closely with our marketing, product, and sales teams to identify opportunities for improvement and growth, providing recommendations that are grounded in solid data. Your day-to-day will involve diving deep into analytics platforms, constructing compelling reports, and presenting your findings to stakeholders. We are looking for someone who is not just proficient with numbers but also possesses a keen sense for storytelling with data, translating complex information into clear, understandable narratives.
If you are passionate about understanding the ‘why’ behind consumer actions, excel at uncovering hidden patterns, and thrive in an environment where your contributions directly impact strategic decisions, then Career.zycto is the place for you. We offer a collaborative and supportive culture where continuous learning is encouraged, and your professional development is prioritized. Join us in our mission to revolutionize career development through innovative technology and data-driven insights. This on-site role provides an exciting chance to be part of a forward-thinking company and contribute to meaningful work from our vibrant office.
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Key Responsibilities
- Collect, analyze, and interpret market research data, consumer behavior, and competitive landscape information.
- Develop and maintain comprehensive marketing performance dashboards and reports, presenting key findings to stakeholders.
- Monitor and evaluate the effectiveness of marketing campaigns, providing data-driven recommendations for optimization.
- Conduct ad-hoc analysis to support strategic decision-making across marketing, product, and sales teams.
- Identify emerging market trends and opportunities, translating them into actionable insights for product and marketing teams.
- Collaborate with internal teams to define data collection requirements and ensure data accuracy and integrity.
- Utilize various analytical tools (e.g., Google Analytics, CRM, social media analytics) to gather and process data.
- Assist in the development of marketing strategies based on insights gained from market research and data analysis.
- Stay up-to-date with industry best practices in marketing analytics and data visualization.
Required Skills
- Proficiency in data analysis and visualization tools (e.g., Excel, Google Sheets, Tableau, Power BI)
- Strong understanding of digital marketing channels and their associated metrics (SEO, SEM, Social Media, Email Marketing)
- Experience with Google Analytics or similar web analytics platforms
- Excellent analytical, problem-solving, and critical thinking skills
- Ability to translate complex data into clear, concise, and actionable insights
- Exceptional written and verbal communication skills
- Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field
Preferred Qualifications
- Master’s degree in a relevant field
- Experience with A/B testing methodologies and interpretation
- Familiarity with CRM systems (e.g., Salesforce, HubSpot)
- Experience working in a fast-paced technology or SaaS environment
- Knowledge of SQL for data extraction and manipulation
Perks & Benefits
- Competitive salary and performance-based bonuses
- Comprehensive health, dental, and vision insurance
- Generous paid time off and holidays
- Opportunities for professional development and continuous learning
- Collaborative and inclusive work environment
- Modern office space in a vibrant community (Chinatown, Ottawa)
- Employee wellness programs
- Team-building events and social gatherings
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a compelling cover letter outlining their experience and passion for data-driven marketing. Please highlight specific examples of how your insights have led to impactful marketing decisions.
