About Company
Vidyard is the leading video platform for businesses, helping companies of all sizes transform their customer experiences and drive growth through the power of video. Located in the heart of Canada’s thriving tech hub, Waterloo, Vidyard is at the forefront of innovation, empowering sales, marketing, and communication teams globally to create, host, and share compelling video content. We are a dynamic, fast-paced organization passionate about our product, our people, and our customers. Our culture values creativity, collaboration, continuous learning, and making a tangible impact on the future of digital engagement. Join us in shaping the future of video for business.
Job Description
Are you a highly analytical individual with a keen eye for market trends and a passion for turning data into actionable strategies? Vidyard is seeking a diligent and enthusiastic Part-Time Marketing Insights Coordinator to join our innovative Marketing team. In this pivotal role, you will be instrumental in collecting, analyzing, and interpreting marketing data from various sources to provide actionable insights that inform our strategies and optimize campaign performance. You will support various marketing initiatives by researching industry trends, competitive landscapes, and customer behaviors, translating complex data into clear, concise reports and presentations for stakeholders across the organization. This is an incredible opportunity for someone who thrives in a collaborative environment, eager to contribute to a leading tech company’s growth and refine their analytical skills within a professional setting. You’ll work closely with marketing managers, content creators, sales enablement teams, and product teams to ensure our marketing efforts are data-backed, customer-centric, and aligned with overall business objectives. Your work will directly influence decision-making, helping us understand what resonates with our audience, identify new opportunities, and continuously innovate in the video marketing space. If you’re passionate about uncovering the ‘why’ behind marketing performance and want to be part of a team that values strategic thinking, continuous improvement, and making a measurable impact, we encourage you to apply.
Key Responsibilities
- Collect, clean, and organize marketing data from various platforms (CRM, marketing automation, analytics tools).
- Analyze marketing campaign performance, website traffic, conversion rates, and other key metrics.
- Conduct market research on industry trends, competitor activities, and customer demographics/behavior.
- Develop and maintain dashboards and regular reports to visualize marketing performance and insights.
- Translate complex data into actionable recommendations for marketing strategy and campaign optimization.
- Assist in the creation of presentations and summaries for internal stakeholders.
- Collaborate with marketing, sales, and product teams to support data-driven decision-making.
- Identify opportunities for data collection improvements and new analytical approaches.
- Stay up-to-date with the latest trends and best practices in marketing analytics and insights.
Required Skills
- 1-2 years of experience in a marketing insights, analytics, or research role.
- Proficiency in data analysis tools (e.g., Excel, Google Sheets).
- Familiarity with marketing analytics platforms (e.g., Google Analytics, HubSpot, Salesforce, etc.).
- Strong analytical and problem-solving skills with attention to detail.
- Excellent written and verbal communication skills, with the ability to present complex data clearly.
- Ability to work independently and manage multiple tasks in a fast-paced environment.
- Understanding of digital marketing concepts and metrics.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, or a related quantitative field.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Familiarity with A/B testing methodologies and interpretation.
- Prior experience in a SaaS or technology company environment.
- Knowledge of video marketing trends and platforms.
Perks & Benefits
- Flexible part-time working hours.
- Opportunity for professional development and growth.
- Collaborative and innovative work environment.
- Access to a modern, vibrant office space with amenities.
- Contribution to a cutting-edge video technology platform.
- Engage with a supportive and inclusive team culture.
How to Apply
To apply for this exciting opportunity, please visit our careers page and submit your resume and cover letter. We encourage you to highlight your experience with data analysis and marketing insights. Click on the link below to apply.