About Company
Are you ready to invigorate local markets and connect directly with communities? Career.zycto is a dynamic, growth-focused entity dedicated to empowering career journeys and fostering professional development across various industries. We believe in grassroots engagement and innovative outreach strategies to build lasting relationships. For a Marketing Officer passionate about field promotion, our environment offers unparalleled opportunities to make a tangible impact, drive brand visibility, and cultivate strong community ties within South Meriden and beyond. Join a team where your direct efforts translate into measurable success and genuine connections.
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Job Description
Career.zycto is seeking an energetic and results-driven Marketing Officer specializing in Field Promotion to join our vibrant team in South Meriden, Meriden. This pivotal role is perfect for an individual who thrives on direct interaction, understands local market dynamics, and is passionate about bringing brand messages to life through experiential marketing. As our Marketing Officer for Field Promotion, you will be the face of Career.zycto in the community, responsible for strategizing, executing, and optimizing various on-the-ground marketing initiatives designed to enhance brand visibility, generate leads, and foster strong community relationships.
Your day-to-day will involve a diverse range of activities, from coordinating local events and promotional campaigns to engaging directly with potential clients and partners. You will be instrumental in identifying key community touchpoints, building rapport with local businesses and organizations, and presenting Career.zycto’s offerings in an engaging and persuasive manner. This role requires a keen understanding of target audience behavior in the South Meriden area, coupled with a creative approach to problem-solving and a relentless drive to achieve measurable outcomes. If you are a proactive communicator with a flair for captivating audiences and turning interactions into opportunities, we encourage you to apply. This is a unique chance to shape local market presence for a growing organization dedicated to connecting talent with opportunity.
Key Responsibilities
- Develop and execute comprehensive field promotion strategies tailored for the South Meriden, Meriden market.
- Plan, organize, and manage local events, workshops, and promotional activities to increase brand awareness.
- Directly engage with potential clients, partners, and community members to communicate Career.zycto's value proposition.
- Identify and secure strategic partnerships with local businesses, educational institutions, and community organizations.
- Gather market intelligence and feedback from field interactions to inform marketing and product development.
- Monitor, analyze, and report on the effectiveness of field promotion campaigns, making data-driven adjustments.
- Represent Career.zycto professionally at all community events and interactions.
- Collaborate closely with the internal marketing team to ensure brand consistency and campaign alignment.
- Manage promotional materials, inventory, and logistics for all field activities.
- Stay updated on local market trends, competitor activities, and industry best practices.
Required Skills
- Proven experience in field marketing, promotions, or community engagement.
- Exceptional interpersonal and communication skills, both verbal and written.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Demonstrated ability to work independently and as part of a collaborative team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Valid driver's license and reliable transportation.
- Ability to work flexible hours, including some evenings and weekends for events.
- Results-oriented mindset with a track record of achieving promotional targets.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Familiarity with CRM software and marketing analytics tools.
- Prior experience working within the South Meriden or greater Meriden community.
- Bilingual proficiency (e.g., Spanish) is a plus.
- Creative flair and a passion for innovative marketing approaches.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Paid time off and company holidays.
- Opportunities for professional development and career growth.
- Dynamic and supportive work environment.
- Company-provided mobile device and expense reimbursement for travel.
- Employee assistance program.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role. We look forward to reviewing your application!
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