About Company
Kenya Power & Lighting Company PLC (KPLC) is a public utility company that transmits, distributes, and retails electricity to customers throughout Kenya. As a leading player in the energy sector, KPLC is committed to powering Kenya’s growth and development through reliable, safe, and affordable electricity. With a vast network and a dedicated workforce, we strive to enhance customer experience, embrace innovation, and contribute positively to the communities we serve. Our vision is to be a world-class electricity utility, and we achieve this through operational excellence, sustainable practices, and a deeply customer-centric approach. Join us and be a part of a company that lights up millions of lives, fostering progress and connectivity across the nation.
Job Description
We are seeking a dynamic, innovative, and highly motivated Marketing Officer to join our dedicated team in Voi, Taita-Taveta County. This critical role offers the advantage of a flexible schedule, embracing a hybrid work model that combines meaningful on-site presence for local engagement and team collaboration with the convenience of remote work. This structure is designed to empower an individual who excels in autonomy, strategic thinking, and delivering impactful contributions. As a Marketing Officer at Kenya Power & Lighting Company PLC (KPLC), you will be at the forefront of developing, implementing, and overseeing comprehensive marketing strategies specifically tailored to resonate with the unique demographics and needs of the Voi region and its environs. Your primary goal will be to significantly enhance KPLC’s brand visibility, effectively promote our essential electricity services, and foster strong, positive relationships with our diverse customer base, including residential, commercial, and industrial clients. You will be tasked with conducting thorough local market research to unearth customer insights, identify emerging trends, pinpoint opportunities for sustainable customer acquisition and retention, and skillfully translate overarching corporate marketing objectives into pragmatic, actionable local initiatives. This pivotal position demands a proactive professional with a deep understanding of both traditional and cutting-edge digital marketing channels, possessing exceptional communication prowess, and demonstrating an unwavering passion for genuine community engagement. You will collaborate extensively with the regional management team, sales force, and customer service departments to ensure that all marketing efforts are seamlessly cohesive, integrated, and aligned with KPLC’s broader business goals. The ideal candidate will possess a proven track record in crafting compelling and persuasive marketing messages, adeptly managing multi-channel local campaigns from conception to execution, and rigorously analyzing performance data to drive continuous improvement and optimize ROI. Your capacity to adapt seamlessly to a flexible work environment while consistently maintaining high levels of productivity, meticulous attention to detail, and proactive collaboration with various stakeholders will be paramount to your success and growth within this role. This presents an exciting and unparalleled opportunity for a seasoned marketing professional eager to make a profound and tangible impact within a vital public utility, directly contributing to the economic growth, sustainability, and improved quality of life for communities across the Taita-Taveta region.
Key Responsibilities
- Develop and implement localized marketing strategies and campaigns to promote KPLC services and enhance brand presence in Voi and surrounding areas.
- Conduct thorough market research to identify customer needs, market trends, and competitive landscape within the assigned region.
- Manage and coordinate local promotional events, community outreach programs, and customer engagement activities, ensuring positive public relations.
- Create engaging marketing content, including digital media, print materials, presentations, and public service announcements, tailored for the local audience.
- Utilize various marketing channels, including social media, local partnerships, community events, and traditional media, to effectively reach target demographics.
- Monitor and analyze the effectiveness of marketing campaigns, preparing detailed reports on performance, ROI, and key metrics to inform future strategies.
- Collaborate closely with sales, customer service, and technical teams to ensure alignment of marketing efforts with business objectives and customer satisfaction goals.
- Assist in the development and deployment of customer education initiatives regarding electricity safety, energy conservation, new service offerings, and billing processes.
- Manage the local marketing budget effectively, ensuring optimal allocation of resources and adherence to financial guidelines.
- Maintain up-to-date knowledge of industry trends, marketing best practices, and regulatory changes, particularly within the energy sector.
Required Skills
- Proven experience of at least 3 years in a marketing role, preferably within a utility, telecommunications, or related service industry.
- Strong understanding of marketing principles, brand management, campaign execution, and customer segmentation.
- Proficiency in digital marketing tools and platforms (e.g., social media management, content creation software, Google Analytics, email marketing).
- Excellent written and verbal communication skills, with the ability to tailor messages effectively to different audiences and stakeholders.
- Strong analytical skills with the ability to interpret complex data, generate actionable insights, and make data-driven decisions.
- Ability to work independently, demonstrate initiative, and collaborate effectively in a flexible, hybrid work environment.
- Demonstrated ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines effectively under pressure.
- Native or fluent in Swahili and English, with excellent interpersonal skills.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a closely related field.
- Professional certification in marketing (e.g., CIM, Digital Marketing Institute, Google Ads Certification).
- Experience with customer relationship management (CRM) software and marketing automation platforms.
- In-depth familiarity with the Taita-Taveta County market, local community dynamics, and regional media landscape.
- Prior experience in public relations, corporate communications, or community outreach.
Perks & Benefits
- Competitive salary and comprehensive benefits package, including medical and life insurance.
- Significant opportunities for professional development, continuous learning, and career growth within a leading national utility company.
- Flexible work arrangements through a hybrid model, promoting work-life balance.
- Robust pension scheme and other long-term financial benefits.
- A supportive, inclusive, and dynamic work environment committed to employee well-being.
- The unique opportunity to contribute directly to national development and community empowerment by ensuring access to essential services.
How to Apply
Interested candidates who meet the above qualifications are strongly encouraged to apply online by clicking the link below. Please ensure your application includes an updated Curriculum Vitae (CV) and a compelling cover letter detailing your relevant experience, outlining how you meet the required skills, and explaining why you are the ideal candidate for this pivotal role within KPLC. Only shortlisted candidates who demonstrate a strong fit will be contacted for an interview. We encourage early applications as we review submissions on a rolling basis.