About Company
Ignite your career with Career.zycto, where innovation meets impact in the dynamic world of digital marketing. We are a forward-thinking firm dedicated to empowering businesses through cutting-edge strategies and efficient operational frameworks. At our core, we believe in creating seamless marketing ecosystems that drive measurable results. For a Marketing Operations Coordinator, this means a unique opportunity to shape processes, optimize technology stacks, and contribute directly to our growth and client success. Join a vibrant team where your analytical prowess and strategic vision will be celebrated.
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Job Description
A Marketing Operations Coordinator at Career.zycto is the linchpin connecting strategic vision with flawless execution. We are actively seeking a highly analytical and process-driven individual to join our dynamic team in Signal Hill, Calgary. This pivotal role is crucial for optimizing our entire marketing technology stack, streamlining workflows, and ensuring the unparalleled efficiency and effectiveness of all marketing campaigns. You will be instrumental in managing and leveraging marketing automation platforms, CRM systems, and various analytics tools, expertly translating raw data into actionable insights that profoundly inform and shape our future marketing strategies.
Your day-to-day will involve a diverse and engaging range of tasks. This includes configuring, maintaining, and enhancing our marketing automation software, meticulously designing and implementing sophisticated lead nurturing programs, and meticulously overseeing campaign setup and deployment. You will collaborate closely with marketing, sales, and IT teams, acting as a crucial bridge to ensure seamless integration of systems and flawless data flow. Maintaining impeccable data integrity, adherence to compliance with privacy regulations (like GDPR and CASL), and continuous process improvement will be central to your contributions. This position demands someone who thrives on solving complex operational problems, is adept at building scalable, efficient processes, and is relentlessly focused on enhancing overall operational excellence. If you possess a keen eye for detail, a profound passion for technology, and an unwavering desire to significantly impact marketing performance, this is your unique opportunity to build an impactful and rewarding career with Career.zycto.
Career.zycto actively fosters an environment of continuous learning, professional development, and remarkable growth. As our Marketing Operations Coordinator, you will enjoy considerable autonomy to identify areas for improvement, courageously propose innovative solutions, and confidently lead projects that substantially enhance our overall marketing efficiency. We’re not just looking for someone who is a meticulous task-doer; we seek a strategic thinker who can anticipate future needs, proactively address potential challenges before they arise, and contribute significantly to the continuous evolution and refinement of our marketing operations framework. Your invaluable work will directly empower our marketing team to achieve their ambitious objectives more effectively, ensuring that campaigns are executed flawlessly, tracked with precision, and optimized continuously for maximum return on investment. This role is perfect for a meticulously organized and highly proactive professional who is ready to take ownership, drive significant operational improvements, and make a tangible difference in a fast-paced and supportive environment. Join us and help craft the future of marketing operations.
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Key Responsibilities
- Manage and optimize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to drive campaign efficiency.
- Develop, implement, and maintain lead scoring, nurturing, and routing processes to improve lead quality and velocity.
- Ensure data integrity and cleanliness across marketing systems, including CRM integration with platforms like Salesforce.
- Set up, execute, and monitor marketing campaigns, email broadcasts, landing pages, and forms.
- Generate regular reports on marketing performance, campaign effectiveness, and provide data-driven insights and recommendations.
- Collaborate closely with sales and marketing teams to align strategies, improve lead handoff processes, and ensure data flow.
- Identify, evaluate, and implement new marketing technologies and tools to enhance our martech stack.
- Document marketing operations processes, workflows, and best practices for scalability and consistency.
- Ensure compliance with data privacy regulations (e.g., GDPR, CASL) across all marketing activities.
- Provide technical support and training to marketing team members on various platforms and tools.
Required Skills
- 2-3 years of direct experience in Marketing Operations, Marketing Automation, or a closely related role.
- Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot).
- Strong analytical skills with proven experience in marketing reporting, dashboards, and deriving actionable insights.
- Excellent understanding of CRM systems (e.g., Salesforce) and practical experience with integration concepts.
- Proven ability to manage multiple projects simultaneously, meet deadlines, and maintain exceptional attention to detail.
- Strong communication, interpersonal, and collaboration skills for working with cross-functional teams.
- Bachelor's degree in Marketing, Business, Computer Science, or a relevant analytical field.
Preferred Qualifications
- Certifications in major marketing automation platforms (e.g., HubSpot Inbound Marketing, Marketo Certified Expert).
- Experience with A/B testing, multivariate testing, and conversion rate optimization (CRO) strategies.
- Familiarity with HTML/CSS for basic email and landing page customization.
- Knowledge of SQL or advanced Excel for complex data manipulation and analysis.
- Prior experience working in a fast-paced agency or high-growth technology environment.
Perks & Benefits
- Competitive salary and a comprehensive benefits package.
- Exceptional opportunities for professional development, training, and continuous learning.
- A dynamic, collaborative, and supportive work environment where innovation is encouraged.
- Generous paid time off, including vacation and sick leave, with flexible work arrangements where applicable.
- Modern and well-equipped office space conveniently located in Signal Hill, Calgary.
- Access to health and wellness programs to support employee well-being.
- Regular team-building events, social gatherings, and company celebrations.
How to Apply
Ready to make an impact? We encourage all qualified candidates to apply by clicking the link below. Please submit your resume and a compelling cover letter outlining your experience and why you are the ideal fit for this pivotal Marketing Operations Coordinator role. We look forward to reviewing your application!
