About Company
Discover a culture where your marketing ingenuity drives real-world impact. Career.zycto is at the forefront of digital transformation, empowering businesses through cutting-edge solutions. We pride ourselves on a dynamic, remote-first environment that fosters creativity, encourages bold ideas, and values direct contributions. For a Marketing Specialist, this means unparalleled opportunities to shape brand narratives, innovate campaigns, and directly influence our growth trajectory. Join us and leverage your expertise in a supportive, forward-thinking team committed to excellence and professional development.
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Job Description
Career.zycto is actively seeking an innovative and results-driven Marketing Specialist to join our fully remote team. This is an exceptional opportunity for a creative professional eager to make a significant impact on our brand presence and client engagement from anywhere in the world, while being based out of Thornton, Colorado. As a Marketing Specialist, you will be instrumental in developing, executing, and optimizing our comprehensive marketing strategies across various digital channels. You will collaborate closely with our sales, product, and content teams to ensure our messaging is consistent, compelling, and aligned with our business objectives.
Your day-to-day will involve a diverse range of activities, from crafting engaging content for our website and social media platforms to managing targeted email campaigns and optimizing our search engine presence. We are looking for someone who thrives in a fast-paced environment, possesses a strong analytical mindset, and is passionate about staying ahead of the curve in digital marketing trends. If you’re excited by the prospect of transforming complex ideas into clear, impactful marketing stories and driving measurable growth for a forward-thinking company, then Career.zycto offers the perfect platform for your talent. This role demands a blend of strategic thinking, hands-on execution, and a commitment to continuous improvement. Join us in shaping the future of digital solutions and empower businesses through innovative marketing.
Key Responsibilities
- Develop and execute integrated digital marketing campaigns across various channels including email, social media, SEO, SEM, and content marketing.
- Manage and optimize company social media profiles (LinkedIn, Twitter, Facebook, Instagram) to increase brand awareness and engagement.
- Create compelling and high-quality content, including blog posts, website copy, case studies, whitepapers, and marketing collateral.
- Monitor, analyze, and report on campaign performance, utilizing data to identify trends, insights, and opportunities for optimization.
- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
- Oversee email marketing campaigns, from list segmentation and content creation to deployment and performance analysis.
- Conduct market research to identify target audiences, market trends, and competitor activities to inform marketing strategies.
- Collaborate cross-functionally with sales, product development, and customer success teams to align marketing efforts with business goals.
- Manage and maintain the company's marketing automation platform and CRM for lead nurturing and campaign tracking.
- Stay up-to-date with the latest digital marketing technologies, best practices, and industry trends.
Required Skills
- Proven experience in digital marketing, including SEO, SEM, social media marketing, and email marketing.
- Strong content creation and copywriting skills with an eye for detail and engaging storytelling.
- Proficiency in marketing automation tools and CRM software (e.g., HubSpot, Salesforce Marketing Cloud).
- Experience with web analytics tools (e.g., Google Analytics, Google Search Console).
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and collaboratively in a remote team environment.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Analytical mindset with the ability to interpret data and generate actionable insights.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Relevant certifications (e.g., Google Ads, HubSpot Inbound Marketing, SEMrush).
- Experience with A/B testing and conversion rate optimization (CRO) strategies.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic asset creation.
- Experience marketing B2B technology solutions or services.
Perks & Benefits
- Fully remote work flexibility, empowering you to work from your ideal environment.
- Competitive salary package.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and company holidays.
- Dedicated budget for professional development and continuous learning.
- 401(k) retirement plan with company match.
- Dynamic and supportive team culture that values innovation and collaboration.
- Opportunity to work on impactful projects that drive significant business growth.
How to Apply
Eager to bring your marketing expertise to Career.zycto? Please click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this remote Marketing Specialist role.
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