About Company
Equity Bank Kenya is a leading financial services provider dedicated to transforming lives, giving dignity, and expanding opportunities for wealth creation. As part of the larger Equity Group Holdings, we are at the forefront of financial innovation, leveraging technology to deliver accessible and impactful banking solutions across East and Central Africa. With a strong commitment to digital transformation, we constantly seek to expand our reach and engage our customers through strategic marketing and compelling campaigns. Join our dynamic team and contribute to a purpose-driven organization that values innovation, integrity, and impact.
Job Description
We are seeking a highly skilled and strategic Media Buyer with a ‘remote option’ to join our vibrant marketing team. In this pivotal role, you will be responsible for planning, executing, and optimizing digital media campaigns across various platforms to drive customer acquisition, engagement, and brand awareness for Equity Bank’s diverse financial products and services. You will manage significant media budgets, conduct in-depth analysis of campaign performance, and identify opportunities for optimization to maximize return on investment. This role requires a data-driven mindset, a deep understanding of the digital advertising ecosystem, and the ability to adapt to an evolving market. While this position offers a remote option, candidates should ideally be based within Embu County, Kenya, or be able to commute to a regional office occasionally for key meetings or collaborative sessions, offering the flexibility of a hybrid work model. You will be instrumental in shaping our digital marketing strategy, ensuring our messages resonate with target audiences and achieve measurable business objectives. This is an exciting opportunity for a results-oriented media professional to make a significant impact within a leading financial institution.
Key Responsibilities
- Develop, execute, and optimize comprehensive digital media buying strategies across platforms such as Google Ads, Meta Ads (Facebook/Instagram), programmatic advertising, and other relevant channels.
- Manage and allocate significant media budgets effectively to ensure campaigns achieve maximum ROI and meet pre-defined KPIs.
- Conduct thorough audience research and segmentation to target the most relevant demographics for various banking products.
- Monitor, analyze, and report on campaign performance, utilizing analytics tools to identify trends, insights, and opportunities for optimization.
- Perform A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
- Collaborate closely with content creators, designers, and marketing strategists to ensure media campaigns are aligned with overall marketing goals and brand guidelines.
- Stay abreast of the latest industry trends, platform updates, and emerging advertising technologies to maintain a competitive edge.
- Negotiate and manage relationships with media vendors and partners to secure optimal placements and pricing.
- Provide regular, data-backed recommendations for campaign adjustments and future strategy development.
- Ensure all campaigns comply with regulatory guidelines and internal policies, particularly within the financial services sector.
Required Skills
- Proven experience as a Media Buyer or Digital Marketing Specialist, with a strong focus on paid media.
- Demonstrable expertise in managing campaigns on Google Ads (Search, Display, Video) and Meta Ads Manager (Facebook/Instagram).
- Strong analytical skills, proficient in using data to drive decision-making and campaign optimization.
- Excellent understanding of key performance metrics (CPA, ROAS, CTR, Conversion Rate) and their implications.
- Proficiency in web analytics tools such as Google Analytics.
- Solid understanding of tracking, attribution models, and conversion optimization techniques.
- Strong communication, negotiation, and presentation skills.
- Ability to work independently and as part of a distributed team.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Google Ads and Meta Blueprint certifications.
- Experience in financial services marketing or a highly regulated industry.
- Familiarity with programmatic advertising platforms and DSPs.
- Proficiency in advanced data visualization tools (e.g., Tableau, Power BI).
Perks & Benefits
- Competitive salary and performance-based incentives.
- Comprehensive health insurance package.
- Generous paid time off and holidays.
- Opportunities for continuous learning and professional development.
- Access to a vibrant and supportive team environment.
- Flexible hybrid work model (remote option with occasional office visits).
- Employee wellness programs.
- Contribution to a leading institution making a significant impact in the community.
How to Apply
Interested candidates are invited to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in media buying and digital marketing. We look forward to reviewing your application!