About Company
At Career.zycto, we’re not just growing; we’re redefining digital engagement in the East African market. We champion innovative strategies that push boundaries and connect brands with their audience in meaningful ways. For a Media Executive seeking a dynamic environment, Career.zycto offers unparalleled opportunities to lead impactful campaigns, leverage cutting-edge tools, and collaborate with a passionate team dedicated to measurable success. Join us and shape the future of media in Homa Bay County, where your creativity directly fuels our collective vision. This is where big ideas flourish and careers thrive.
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Job Description
This role calls for a visionary Media Executive to join our vibrant marketing team in Homa Bay. You will be instrumental in conceptualizing, executing, and optimizing media strategies that elevate our clients’ brands and drive tangible results across diverse platforms. We are seeking a highly motivated individual with a profound understanding of the media landscape, encompassing digital, social, traditional, and emerging channels. Your expertise will guide integrated campaigns, ensuring brand consistency, audience engagement, and optimal return on investment (ROI).
As a Media Executive, you will lead the charge in identifying new media opportunities, negotiating placements, and managing relationships with media partners. This isn’t just about placing ads; it’s about crafting compelling narratives and experiences that resonate deeply with target demographics. You will collaborate closely with creative, content, and analytics teams to translate marketing objectives into actionable media plans. Expect to dive deep into market research, consumer insights, and competitive analysis to inform your strategic recommendations.
We value proactive problem-solvers who can adapt swiftly to the ever-evolving media environment. You’ll be responsible for robust budget management, meticulous performance tracking, and providing insightful reports that highlight campaign effectiveness and areas for optimization. The ideal candidate will possess a powerful blend of strategic foresight, analytical prowess, and excellent communication skills, capable of presenting complex information clearly and persuasively to internal and external stakeholders.
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Career.zycto fosters a culture of innovation, continuous learning, and collaborative spirit. We empower our team members to take ownership of their projects, experiment with new ideas, and grow professionally. If you are passionate about media, eager to make a significant impact, and thrive in a fast-paced, results-driven setting, then this is your opportunity to contribute to a growing agency and shape the future of brand communication in the region. We believe in harnessing local talent to create world-class solutions, and your role will be pivotal in achieving this ambition. Join us and help us craft unforgettable campaigns that capture attention and drive success.
Key Responsibilities
- Develop, implement, and manage comprehensive media strategies across various channels (digital, social, traditional).
- Identify target audiences and devise campaigns that engage, inform, and motivate.
- Manage media budgets effectively, ensuring optimal allocation and ROI.
- Negotiate and maintain strong relationships with media vendors and partners.
- Monitor, analyze, and report on media campaign performance, providing actionable insights and recommendations.
- Collaborate with internal creative, content, and analytics teams to ensure integrated campaign execution.
- Conduct market research and competitive analysis to identify new media opportunities and trends.
- Stay updated with industry best practices and emerging media technologies.
Required Skills
- Proven experience in media planning and buying (digital and traditional).
- Strong understanding of media metrics, analytics, and reporting tools.
- Excellent negotiation and communication skills.
- Proficiency in marketing automation and advertising platforms (e.g., Google Ads, Meta Ads).
- Ability to work independently and as part of a collaborative team.
- Strong analytical and problem-solving abilities.
- Budget management expertise.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, or a related field.
- Experience with media planning software and tools (e.g., Mediaocean, Nielsen).
- Knowledge of the East African media landscape and consumer behavior.
- Certifications in digital advertising platforms (e.g., Google Ads, HubSpot).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health insurance package.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Paid time off and public holidays.
- Team-building activities and social events.
How to Apply
Interested candidates are encouraged to click on the application link below to submit their resume and a cover letter detailing their relevant experience and why they are a great fit for this role. We look forward to reviewing your application!
