About Company
Are you a visionary Media Planner seeking an environment where innovation thrives and your strategic insights truly make an impact? Career.zycto empowers media professionals to redefine digital engagement for a diverse portfolio of clients. We champion a culture of continuous learning, creativity, and data-driven decision-making, offering unparalleled opportunities for career growth. Here, your expertise in audience analysis, channel optimization, and campaign execution will be celebrated and expanded. We believe the best ideas emerge from collaborative teams dedicated to pushing boundaries in the dynamic world of media. Come shape the future of advertising with us in Stuttgart.
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Job Description
Career.zycto is seeking a dynamic, highly analytical, and innovative Media Planner to join our vibrant team in the heart of Stuttgart Mitte. This full-time position offers an exciting and challenging opportunity to craft compelling media strategies that effectively connect our clients’ brands with their target audiences across an ever-evolving array of channels. As a key member of our planning department, you will be instrumental in analyzing complex market trends, deciphering intricate consumer behavior patterns, and ultimately developing groundbreaking media plans that meticulously align with our clients’ diverse business objectives, while always respecting budgetary constraints. We are actively searching for a professional who thrives on data-driven insights, possesses a deep, nuanced understanding of both the traditional and cutting-edge digital media landscapes, and is profoundly passionate about driving measurable, impactful results for every campaign.
In this pivotal role, you will oversee the comprehensive, end-to-end media planning process. Your responsibilities will span from conducting initial, in-depth market research and sophisticated audience segmentation, through strategic media vendor negotiations to secure optimal value and reach, all the way to rigorous campaign performance analysis and post-implementation reporting. Collaboration is key at Career.zycto; you will work closely and seamlessly with our dedicated account managers, imaginative creative teams, and expert analytics specialists to ensure fully integrated campaign execution and continuous optimization. Our ideal candidate is not only a strategic thinker with an innate ability to see the bigger picture but also possesses exceptional communication skills, capable of presenting complex media strategies clearly, concisely, and persuasively to clients and internal stakeholders alike. You will expertly manage multiple projects and campaigns simultaneously, consistently demonstrating exceptional organizational skills, meticulous attention to detail, and a proactive approach to problem-solving. This is more than just a planning role; it’s a unique opportunity to directly influence brand narratives, shape public perception, and make a tangible contribution to the growth and success of a truly forward-thinking and client-centric agency. Join Career.zycto and leverage your expertise, creativity, and strategic acumen to create impactful, memorable media experiences that deeply resonate with audiences and deliver outstanding client value.
Key Responsibilities
- Conduct thorough market research and audience analysis to identify target demographics and consumption habits.
- Develop comprehensive media plans spanning various channels including digital (search, social, display, video), TV, radio, print, and OOH.
- Negotiate media rates and placements with vendors to secure optimal value and reach for clients.
- Manage media budgets effectively, ensuring all campaigns are executed within financial parameters.
- Monitor campaign performance, analyze data, and provide actionable insights for optimization.
- Prepare and present detailed media strategies, recommendations, and post-campaign reports to clients.
- Collaborate with internal teams (account management, creative, analytics) to ensure cohesive campaign execution.
- Stay abreast of emerging media trends, technologies, and competitive landscapes.
- Manage multiple campaigns simultaneously, ensuring timely delivery and quality.
- Build and maintain strong relationships with media vendors and partners.
Required Skills
- Minimum of 2-3 years of proven experience in media planning or buying, preferably within an agency setting.
- Demonstrable understanding of media planning principles, including reach, frequency, and ROI metrics.
- Proficiency in media planning software and tools (e.g., Nielsen, Google Analytics, ad platforms).
- Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
- Excellent communication and presentation skills, both written and verbal, in English and German.
- Advanced knowledge of digital media channels (SEO, SEM, social media advertising, programmatic).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Negotiation skills and experience with media vendors.
Preferred Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Experience with international media planning or multi-market campaigns.
- Certifications in Google Ads, Meta Blueprint, or other relevant digital advertising platforms.
- Familiarity with specific German media landscape and regulations.
- Proficiency in data visualization tools (e.g., Tableau, Power BI).
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits package.
- Opportunities for professional development and continuous learning (e.g., certifications, workshops).
- Flexible working arrangements (core hours, possibility for hybrid discussions post-probation).
- Dynamic and collaborative work environment in the heart of Stuttgart.
- Generous vacation policy and company-wide holidays.
- Team events, social gatherings, and a vibrant company culture.
- Modern office space with ergonomic workstations and complimentary beverages.
How to Apply
Ready to shape the future of media? Click on the application link below to submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
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