About Company
Are you a seasoned storyteller with a knack for shaping narratives? Career.zycto empowers innovation by connecting groundbreaking ideas with the right audiences. We are a dynamic, forward-thinking organization dedicated to excellence, fostering a collaborative environment where creativity thrives. For a Media Relations Officer, this means an unparalleled opportunity to craft impactful communication strategies, engage with diverse media landscapes, and elevate our brand’s voice on a global stage. Join a team where your strategic vision in public relations directly influences our success and market perception. We value expertise and provide the platform for you to make a significant impact.
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Job Description
Career.zycto is on the lookout for a highly skilled and passionate Media Relations Officer to join our dynamic communications team in Marzahn, Berlin. This pivotal role is perfect for a strategic thinker and an exceptional communicator who thrives on crafting compelling narratives and securing impactful media coverage. As a Media Relations Officer, you will be at the forefront of shaping our public image, enhancing brand visibility, and driving engagement across diverse media landscapes.
You will be responsible for developing and executing innovative media relations strategies that align with our overarching business objectives. This includes identifying key media opportunities, proactively pitching stories to journalists and influencers, and meticulously crafting press releases, media advisories, and other critical communication materials. We expect you to be a proactive storyteller, capable of translating complex information into clear, concise, and engaging messages that resonate with target audiences.
A significant part of your role will involve cultivating and nurturing strong relationships with journalists, editors, and key media stakeholders across various platforms, including print, broadcast, and digital media. You will serve as a primary point of contact for media inquiries, expertly managing responses and facilitating interviews with our subject matter experts and leadership team. Furthermore, you will play a crucial role in preparing our spokespersons for media appearances, providing comprehensive briefings and media training to ensure consistent and effective messaging.
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We are seeking an individual who not only excels in securing positive media attention but also possesses a keen analytical eye. You will be tasked with monitoring media coverage, tracking performance metrics, and generating insightful reports to evaluate the effectiveness of our campaigns and inform future strategies. In times of crisis, your ability to act swiftly, strategically, and with composure will be invaluable, as you will contribute to managing crisis communications to protect and enhance our brand reputation.
This is an unparalleled opportunity to join a forward-thinking company where your contributions will directly impact our success and growth. If you are a results-oriented media professional with a passion for public relations and a desire to make a significant impact, we encourage you to apply. You will collaborate closely with marketing, product development, and leadership teams, ensuring integrated communication efforts that amplify our mission and values. Embrace the challenge of a fast-paced environment where your expertise in media relations will be celebrated and rewarded.
Key Responsibilities
- Develop and implement comprehensive media relations strategies aligned with company goals.
- Cultivate and maintain strong relationships with journalists, editors, and key media influencers.
- Draft and edit compelling press releases, media advisories, speeches, and other PR materials.
- Proactively pitch stories and secure media coverage across various platforms (print, broadcast, digital).
- Respond promptly to media inquiries and facilitate interviews with company spokespersons.
- Monitor media coverage, analyze its impact, and provide regular performance reports.
- Prepare spokespersons for media appearances, including developing key messages and briefing documents.
- Manage crisis communication, ensuring consistent, accurate, and timely messaging.
- Organize and manage media events, press conferences, and briefings.
- Collaborate with internal teams (marketing, product, leadership) to ensure integrated communication efforts.
Required Skills
- Exceptional written and verbal communication skills in English and German (C1/C2 level minimum).
- Proven ability to develop and execute successful media relations campaigns.
- Strong understanding of traditional and digital media landscapes and current trends.
- Excellent interpersonal, networking, and negotiation abilities.
- Proficiency in media monitoring and analytics tools.
- Ability to work effectively under pressure and manage multiple priorities in a fast-paced environment.
- Strategic thinking with a creative and proactive approach to storytelling.
Preferred Qualifications
- Master's degree in Communications, Public Relations, Journalism, or a related field.
- Experience working in a fast-paced agency or a large corporate communications department.
- Existing network of media contacts in Germany, particularly in Berlin.
- Proficiency with PR software platforms (e.g., Cision, Meltwater).
- Experience with international media relations or working for a global brand.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance package.
- Generous paid time off and observance of public holidays.
- Significant opportunities for professional development and career growth.
- Modern office environment in a vibrant Berlin district.
- Company-sponsored events and team-building activities.
- Contribution to public transport costs (e.g., Deutschlandticket).
- Access to a company pension scheme.
How to Apply
If you are a driven Media Relations Officer looking to make a significant impact within a forward-thinking organization, we encourage you to apply today! Please click on the application link below to submit your resume and cover letter. We look forward to reviewing your qualifications.
