About Company
Médecins Sans Frontières (MSF), also known as Doctors Without Borders, is an international, independent medical humanitarian organisation that provides emergency aid to people affected by armed conflict, epidemics, natural disasters, and exclusion from healthcare. Operating in over 70 countries worldwide, including Mozambique and critically in the Cabo Delgado Province, MSF works tirelessly to save lives and alleviate suffering. Our teams provide essential medical care, conduct vaccination campaigns, treat malnutrition, offer mental health support, and deliver clean water and sanitation. We are committed to independence, impartiality, and neutrality, ensuring our assistance reaches those who need it most, regardless of race, religion, creed, or political affiliation. Joining MSF means becoming part of a global movement dedicated to making a tangible difference in the lives of vulnerable populations.
Job Description
Médecins Sans Frontières (MSF) is seeking a highly motivated and experienced Online Donation Campaign Strategist to join our dynamic fundraising team. This is a fully remote position, allowing you to contribute to our vital humanitarian mission from anywhere, while being anchored to our operations context in Mocímboa da Praia, Cabo Delgado Province, Mozambique. As an Online Donation Campaign Strategist, you will be instrumental in developing, executing, and optimizing innovative digital fundraising campaigns to engage supporters and secure the resources needed to deliver life-saving medical care worldwide. You will craft compelling narratives that resonate with diverse audiences, leveraging various digital channels including email, social media, search, and display advertising to drive donor acquisition, retention, and loyalty.
Your role will involve end-to-end campaign management, from strategic planning and content development to A/B testing, performance analysis, and reporting. You will work collaboratively with content creators, digital marketers, data analysts, and field teams to ensure our fundraising efforts are aligned with our global communication strategies and reflect the urgency of our humanitarian work. We are looking for someone who is not only passionate about our cause but also possesses a deep understanding of the digital fundraising landscape, emerging trends, and best practices. The ideal candidate will be a creative thinker with a data-driven approach, capable of translating complex humanitarian challenges into actionable and inspiring digital campaigns that motivate donors to contribute to MSF’s independent operations. This is a unique opportunity to apply your strategic digital expertise to a meaningful mission, directly impacting our ability to provide impartial medical assistance to communities in crisis, including those severely affected in Cabo Delgado.
Key Responsibilities
- Develop, implement, and manage comprehensive online donation campaigns across multiple digital channels (email, social media, PPC, display, etc.).
- Craft compelling fundraising messages and calls to action, ensuring brand consistency and alignment with MSF’s mission and values.
- Conduct market research and audience segmentation to target potential donors effectively and personalize campaign experiences.
- Oversee A/B testing and optimization efforts for landing pages, ad copy, email content, and donation forms to maximize conversion rates.
- Analyze campaign performance data, generate reports, and provide actionable insights to inform future strategies and improve ROI.
- Collaborate with content, communications, and field teams to gather compelling stories and visuals for campaigns.
- Stay abreast of digital fundraising trends, technologies, and competitor activities to identify new opportunities for growth.
- Manage campaign budgets and ensure efficient allocation of resources to achieve fundraising targets.
- Ensure all digital fundraising activities comply with data privacy regulations (e.g., GDPR) and ethical fundraising standards.
- Contribute to the overall digital strategy development for donor acquisition and retention.
Required Skills
- Proven experience in designing and executing successful online fundraising or digital marketing campaigns.
- Strong understanding of digital advertising platforms (Google Ads, Facebook/Instagram Ads, LinkedIn Ads).
- Proficiency in email marketing platforms and CRM systems.
- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Exceptional written and verbal communication skills, with a talent for storytelling and persuasive copywriting.
- Demonstrated project management skills and ability to manage multiple campaigns simultaneously.
- Advanced knowledge of A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Ability to work independently and collaboratively in a remote team environment.
- Commitment to humanitarian principles and the mission of MSF.
Preferred Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience working with non-profit organizations or in the humanitarian sector.
- Proficiency in French or Portuguese is a significant advantage, given MSF's global operations.
- Experience with advanced SEO techniques for fundraising content.
- Knowledge of donor retention strategies and lifetime value optimization.
- Experience with peer-to-peer fundraising platforms and strategies.
Perks & Benefits
- Opportunity to contribute to a globally recognized humanitarian mission.
- Flexible, fully remote work environment.
- Competitive salary and benefits package for the non-profit sector.
- Generous paid time off and holidays.
- Comprehensive health, dental, and vision insurance.
- Professional development and training opportunities.
- Access to a global network of dedicated professionals.
- Meaningful work with direct impact on vulnerable populations.
How to Apply
Interested candidates are invited to submit their comprehensive application, including a resume and a compelling cover letter outlining their experience and passion for humanitarian fundraising, by clicking the application link below. Please highlight your experience with online donation campaigns and your understanding of MSF’s mission. We encourage early applications as we review them on a rolling basis.