About Company
Imagine shaping the digital storefronts of tomorrow. Career.zycto is a dynamic force in talent acquisition, partnering with leading e-commerce innovators to connect visionary specialists with groundbreaking opportunities. We understand that an Online Merchandising Specialist thrives in environments that champion creativity, data-driven decisions, and a passion for crafting seamless customer journeys. Joining our network means stepping into a role where your expertise directly influences brand visibility, conversion rates, and the overall digital retail experience. We’re committed to fostering growth and providing the platform for you to make a significant impact in the fast-paced world of online commerce.
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Job Description
Are you a detail-oriented digital native with a keen eye for what makes products pop online? Career.zycto is seeking a highly motivated and experienced Online Merchandising Specialist to join our vibrant team in the bustling Paya Lebar Air Base Area. In this pivotal role, you will be instrumental in optimizing product presentation, enhancing user experience, and driving sales across our digital platforms. You’ll work at the intersection of marketing, sales, and technology, translating business goals into engaging online experiences that captivate and convert.
As an Online Merchandising Specialist, you will be the architect of our digital storefronts, responsible for ensuring that our product catalog is not only visually appealing but also strategically organized and easily discoverable by our target audience. This role demands a blend of creativity for visual curation, meticulous attention to detail for product data management, and analytical prowess for performance monitoring. You will be immersed in activities such as A/B testing product page layouts, implementing SEO best practices for product descriptions and titles, and deeply understanding customer behaviour through analytics to continually refine and optimize our online presence. Your expertise will directly influence conversion rates, average order value, and overall customer satisfaction, making a measurable difference to our bottom line.
You will become the go-to expert for product merchandising, ensuring that every product tells a compelling story and is presented in its best light. This involves managing product listings, writing compelling and keyword-rich descriptions, selecting high-quality imagery and video assets, and ensuring consistency and brand integrity across all digital channels. You will proactively identify opportunities for cross-selling and up-selling, implement dynamic content strategies, and monitor competitor activities to maintain our competitive edge. You’ll collaborate closely with marketing, product management, content creation, and IT teams to flawlessly launch new products, execute promotional campaigns, and maintain an engaging, intuitive shopping environment that keeps customers coming back. If you’re passionate about e-commerce, driven by data-informed decisions, possess a strong understanding of consumer psychology in the digital space, and are eager to make a tangible impact on a growing digital business, this opportunity offers the perfect platform for your talents to shine. Join us in shaping an unparalleled online retail experience for our customers.
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Key Responsibilities
- Manage and optimize product listings, ensuring accurate information, compelling descriptions, and high-quality imagery/video assets.
- Implement and maintain merchandising strategies to drive product discoverability, conversions, and average order value.
- Monitor website analytics, sales performance, and customer behaviour to identify trends and opportunities for improvement.
- Conduct A/B testing on product pages, promotional banners, and site navigation to enhance user experience.
- Collaborate with marketing, content, and product teams to plan and execute product launches and promotional campaigns.
- Ensure brand consistency and integrity across all online retail touchpoints.
- Stay abreast of industry best practices, e-commerce trends, and competitor activities to maintain a competitive edge.
- Utilize SEO principles for product titles, descriptions, and metadata to improve organic search visibility.
- Manage product categorization, filtering, and internal search optimization to improve customer navigation.
Required Skills
- Minimum 2.5 years of experience in online merchandising, e-commerce, or digital marketing.
- Strong understanding of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Proficiency in web analytics tools (e.g., Google Analytics).
- Demonstrated ability to write compelling product copy and select engaging visuals.
- Solid grasp of SEO principles as applied to product merchandising.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Strong communication and collaboration abilities.
- Detail-oriented with strong organizational skills and the ability to manage multiple priorities.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Experience with A/B testing tools and methodologies.
- Familiarity with UX/UI best practices for e-commerce sites.
- Proficiency in basic HTML/CSS for content formatting.
- Knowledge of digital advertising platforms and their integration with merchandising strategies.
Perks & Benefits
- Competitive salary and performance bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment.
- Generous paid time off and public holidays.
- Convenient location with easy access to public transport.
- Employee discounts on partner products/services.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit your resume along with a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We look forward to reviewing your application!
