About Company
Are you passionate about creating seamless digital product experiences? Career.zycto is a dynamic, rapidly expanding digital ecosystem revolutionizing career development and talent acquisition. We empower individuals and organizations to reach their full potential through innovative tools and resources. An Online Merchandising Specialist thrives here by optimizing our digital storefronts, ensuring our offerings are visually compelling, easily discoverable, and resonate with our diverse user base. Join us in shaping the future of professional growth.
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Job Description
We are seeking a highly motivated and detail-oriented Online Merchandising Specialist to join our growing team in Kerrisdale, Vancouver. In this pivotal role, you will be instrumental in optimizing the digital presentation and discoverability of Career.zycto’s diverse offerings, which range from premium career resources and professional development tools to unique talent acquisition solutions. This position requires a unique blend of analytical prowess, creative vision, and a deep understanding of e-commerce and digital marketing best practices to drive user engagement and conversion rates.
You will be at the forefront of enhancing our online presence, ensuring that our users easily find, understand, and engage with the solutions they need to advance their careers or improve their talent strategies. Your day-to-day will involve close collaboration with our marketing, product development, content creation, and sales teams to ensure a consistent, compelling, and user-friendly experience across all our digital touchpoints. From strategic product categorization and intuitive visual merchandising to A/B testing and comprehensive performance analysis, you will continually refine our digital storefront to maximize its impact.
This is an exciting opportunity for a proactive and detail-oriented professional to make a significant impact on Career.zycto’s growth and user satisfaction within a fast-paced, innovative environment. If you thrive on analyzing data, identifying trends, and translating insights into actionable strategies that enhance the customer journey and drive business results, we encourage you to apply. Join us in building a robust and engaging digital platform that truly makes a difference in the professional lives of millions.
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Key Responsibilities
- Develop and execute online merchandising strategies to optimize product visibility, discoverability, and conversion rates across Career.zycto's digital platforms.
- Manage product categorization, tagging, and attribute data to ensure accurate and intuitive navigation for users.
- Curate product collections and landing pages, optimizing content and imagery for visual appeal and persuasive storytelling.
- Conduct regular A/B testing and multivariate testing on merchandising elements to identify best practices and improve performance.
- Monitor and analyze key e-commerce metrics (e.g., conversion rates, bounce rates, average order value, product views) to identify opportunities for improvement.
- Collaborate with the marketing team on promotional campaigns, ensuring merchandising supports campaign objectives and drives traffic effectively.
- Work closely with product development to ensure new offerings are seamlessly integrated and optimally presented on our platforms.
- Stay abreast of industry trends, competitor activities, and new technologies in online merchandising and e-commerce.
- Provide recommendations for platform enhancements and new features based on user behavior and performance data.
Required Skills
- 3+ years of experience in online merchandising, e-commerce, or digital marketing.
- Proven experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Strong analytical skills with the ability to interpret data, identify trends, and draw actionable insights.
- Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent understanding of SEO principles, user experience (UX), and conversion rate optimization (CRO).
- Creative flair with an eye for visual merchandising and compelling product presentation.
- Strong communication and interpersonal skills for effective cross-functional collaboration.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Experience with A/B testing and optimization platforms.
- Familiarity with CRM systems and marketing automation tools.
- Knowledge of HTML/CSS for basic content formatting.
- Experience in the career development, education technology, or online services industries.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and dental benefits package.
- Generous paid time off and flexible work options.
- Opportunities for professional development and continuous learning.
- Dynamic, collaborative, and inclusive work environment.
- Access to state-of-the-art tools and technologies.
- Regular team-building events and social gatherings.
- Contribution to a company that makes a real impact on people's careers.
How to Apply
If you are ready to take on this exciting challenge and contribute to a forward-thinking company, please click the application link below to submit your resume and cover letter. We look forward to reviewing your qualifications.
