About Company
Career.zycto is at the forefront of digital innovation, empowering businesses to thrive in the e-commerce landscape. We build dynamic online experiences that captivate customers and drive sales. For an Online Merchandising Specialist, this means a vibrant environment where your creativity in product presentation and data-driven strategies directly impacts our success. Join a collaborative team committed to pushing boundaries, utilizing cutting-edge tools, and celebrating individual contributions. We value fresh perspectives and offer ample opportunities for professional growth within a supportive culture. Your expertise will be key to shaping our digital storefronts.
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Job Description
Are you a detail-oriented, data-driven individual with a passion for transforming digital storefronts into engaging shopping experiences? Career.zycto, a dynamic force in the e-commerce landscape, is seeking a talented Online Merchandising Specialist to join our innovative team in Sandy Hill, Ottawa. In this pivotal role, you will be instrumental in shaping how our products are presented and perceived by customers, directly impacting our online sales and brand presence.
As an Online Merchandising Specialist, you will be the architect of our digital shelf, responsible for optimizing product visibility, enhancing user journeys, and ultimately driving conversion rates. Your day-to-day will involve a blend of strategic planning, creative execution, and meticulous analysis. You’ll work closely with marketing to align product launches with campaigns, collaborate with the product team to ensure accurate and compelling product information, and partner with sales to identify opportunities for cross-selling and up-selling.
We’re looking for someone who thrives on understanding customer behavior and translating insights into actionable merchandising strategies. You’ll continuously monitor performance metrics, conduct A/B tests to refine product page elements, and stay ahead of industry trends and competitor activities. Your expertise in managing product categorization, search filters, and promotional placements will be key to delivering a seamless and intuitive shopping experience. This role offers a unique opportunity to blend creativity with analytical rigor, making a tangible impact on our business growth. If you’re ready to take ownership of our online presentation and contribute to a company that values innovation and collaboration, we encourage you to apply. This role isn’t just about placing products online; it’s about crafting an immersive digital narrative that resonates with our audience and converts browsers into loyal customers. You’ll have the autonomy to experiment with new merchandising techniques, leverage advanced analytics tools to uncover hidden opportunities, and contribute directly to our overarching e-commerce strategy. Join Career.zycto and help us define the future of online retail.
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Key Responsibilities
- Develop and execute comprehensive online merchandising strategies to maximize sales and conversion rates.
- Optimize product listings, including compelling descriptions, high-quality imagery, and rich media content.
- Conduct A/B testing on various merchandising elements to identify best practices and improve performance.
- Analyze sales data, website traffic, and customer behavior to inform strategic decisions and identify growth opportunities.
- Collaborate cross-functionally with marketing, product, and sales teams to align on promotions, product launches, and content.
- Manage product categorization, site navigation, and search filters to enhance the user experience and product discoverability.
- Monitor competitor activities and market trends to ensure our offerings remain competitive and innovative.
- Ensure brand consistency and adherence to guidelines across all digital storefronts and promotional materials.
- Implement and maintain SEO best practices for product content to improve organic search visibility.
- Generate regular reports on merchandising performance, providing actionable insights and recommendations.
Required Skills
- Proficiency with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Strong understanding of online merchandising principles, including product presentation, promotions, and conversion rate optimization (CRO).
- Demonstrated ability to analyze data from tools like Google Analytics to drive merchandising decisions.
- Excellent copywriting and content creation skills with an eye for detail and brand voice.
- Experience in A/B testing and a data-driven approach to problem-solving.
- Basic knowledge of search engine optimization (SEO) principles as they apply to product pages.
- Strong project management skills, capable of managing multiple priorities in a fast-paced environment.
- Exceptional attention to detail and organizational abilities.
- Excellent written and verbal communication skills, with a collaborative team spirit.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, E-commerce, or a related field.
- Experience with Product Information Management (PIM) systems.
- Familiarity with basic HTML/CSS for minor content adjustments.
- Understanding of UX/UI principles for optimizing online shopping journeys.
- Previous experience in a retail or e-commerce environment with a similar focus.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive health, dental, and vision insurance coverage.
- Generous paid time off, including vacation and sick leave.
- Flexible hybrid work model, blending in-office collaboration with remote flexibility.
- Opportunities for continuous professional development and training programs.
- A vibrant, collaborative, and supportive work environment.
- Clear pathways for career growth and advancement within the company.
- Modern office space located in the heart of Sandy Hill, Ottawa.
How to Apply
To apply for this exciting opportunity, please click on the application link below. We encourage you to submit a comprehensive resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. We thank all applicants for their interest; however, only those selected for an interview will be contacted.
