About Company
Career.zycto is rapidly expanding its digital footprint and seeks an innovative Online Merchandising Specialist to elevate our e-commerce presence. We’re a dynamic team committed to leveraging cutting-edge strategies to connect with our audience and drive sales. For an individual who thrives on optimizing product visibility, enhancing user experience, and analyzing performance metrics, Career.zycto offers an environment ripe for impact. We champion creativity and data-driven decisions, providing a unique platform for specialists to shape our brand’s online narrative and directly influence growth in a collaborative setting.
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Job Description
Are you passionate about creating compelling digital storefronts and driving online sales through strategic product presentation? Career.zycto is looking for a detail-oriented and results-driven Online Merchandising Specialist to join our growing team in Little Italy, Ottawa. This pivotal role involves overseeing the visual merchandising and overall product lifecycle within our e-commerce channels, ensuring an engaging and seamless shopping experience for our customers.
As our Online Merchandising Specialist, you will be the expert voice for how our products are represented online. You will be instrumental in implementing strategies that improve product discoverability, conversion rates, and overall customer satisfaction. This includes everything from meticulous product listing management and categorization to the execution of online promotions and the analysis of key performance indicators. You’ll work cross-functionally with marketing, content, and sales teams to align our digital merchandising efforts with broader business goals, ensuring brand consistency and maximizing revenue.
We are searching for a creative problem-solver with a strong analytical mindset who can translate data into actionable merchandising strategies. You should possess a deep understanding of e-commerce best practices, user experience (UX) principles, and SEO fundamentals as they apply to product content. If you are eager to take ownership of our online product presence, contribute to a vibrant team, and directly impact our digital growth story, then we encourage you to apply.
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Key Responsibilities
- Develop, implement, and manage comprehensive online merchandising strategies across all e-commerce platforms to optimize product visibility and sales.
- Oversee the end-to-end process of product listing management, including accurate data entry, compelling descriptions, high-quality imagery, and relevant attributes.
- Categorize and organize products effectively to ensure intuitive navigation and an excellent user experience on our digital storefront.
- Collaborate with the marketing team to plan, schedule, and execute online promotional campaigns, ensuring timely launch and accurate representation.
- Conduct regular analysis of sales performance, website traffic, conversion rates, and customer behavior to identify trends and opportunities for improvement.
- Implement A/B tests on product pages, category layouts, and promotional content to optimize for conversion and engagement.
- Monitor competitor activities and stay abreast of industry best practices and emerging trends in online merchandising and e-commerce.
- Work closely with SEO specialists to optimize product content for search engines, enhancing organic discoverability.
- Ensure all website content, including product information and promotional banners, is up-to-date and reflects current offerings.
- Generate detailed reports on merchandising performance, providing actionable insights and recommendations to stakeholders.
Required Skills
- Minimum of 3 years of proven experience in online merchandising, e-commerce management, or a similar digital retail role.
- Proficiency with major e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, WooCommerce).
- Strong analytical skills with experience in web analytics tools (e.g., Google Analytics) to interpret data and drive decisions.
- Exceptional copywriting and visual merchandising abilities to create engaging product presentations.
- Excellent organizational skills and attention to detail, capable of managing multiple projects simultaneously.
- Strong communication and interpersonal skills for effective cross-functional collaboration.
- Demonstrated ability to identify market trends and consumer behavior patterns.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Experience with A/B testing platforms and conversion rate optimization (CRO) methodologies.
- Familiarity with SEO best practices specifically for e-commerce product content.
- Basic understanding of HTML/CSS for content formatting and troubleshooting.
- Prior experience in the retail technology, fashion, or consumer goods industry.
Perks & Benefits
- Competitive salary package with performance-based bonus opportunities.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off, including vacation days and statutory holidays.
- Opportunities for professional development, training, and continuous learning.
- A vibrant and collaborative work environment in the heart of Little Italy.
- Employee discounts on company products or services.
- Regular team-building activities and social events to foster camaraderie.
- Contribution to a rapidly growing and innovative e-commerce brand.
How to Apply
Interested candidates are encouraged to apply by clicking on the application link below. Please ensure your resume is tailored to highlight your relevant experience in online merchandising and e-commerce platforms. We appreciate all applications, but only those selected for an interview will be contacted.
