About Company
Are you an Online Merchandising Specialist ready to elevate digital storefronts and customer experiences? Career.zycto thrives on connecting talent with transformative opportunities, fostering environments where innovation meets strategic growth. We believe in empowering our team members to shape the future of e-commerce, offering a dynamic setting where creativity, analytical prowess, and strategic vision converge. Here, your expertise will directly impact brand visibility and sales performance, making us an ideal launchpad for ambitious professionals seeking impactful work in a forward-thinking digital landscape.
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Job Description
Career.zycto is seeking a highly skilled and enthusiastic Online Merchandising Specialist to join our dynamic team in the vibrant Kensington Market area of Toronto. In this pivotal hybrid role, you will be instrumental in optimizing our digital product presentation and enhancing the online shopping experience across various e-commerce platforms. We are looking for an individual who is passionately committed to leveraging data, user behavior insights, and creative visual merchandising techniques to drive conversion rates and maximize sales performance. Your expertise will directly influence how customers interact with our products online, from crafting compelling product page layouts to ensuring intuitive navigation and robust search functionality. This includes everything from product placement on category pages to the effectiveness of cross-sells and upsells, ensuring every touchpoint guides the customer effortlessly towards a purchase decision.
As an Online Merchandising Specialist, you will be the strategic guardian of our digital storefronts. This involves ensuring that product assortments are thoughtfully presented, promotions are effectively communicated, and all digital content is fresh, engaging, and aligned with current market trends. You will collaborate closely with our marketing, sales, product development, and IT teams, acting as a crucial bridge to implement best-in-class merchandising strategies that not only reflect our brand identity but also achieve our ambitious business objectives. This role demands a keen eye for detail, a strong analytical mindset to dissect performance metrics, and a proactive approach to identifying new opportunities for improvement and innovation in the fast-evolving digital space. You will be responsible for creating compelling product narratives, managing seasonal campaigns, and continuously refining the customer journey from discovery to purchase, always with an eye on the latest e-commerce innovations. If you’re eager to make a tangible impact on an evolving e-commerce landscape, working with a forward-thinking team in a uniquely Toronto neighborhood, we encourage you to apply. This is more than just a job; it’s a chance to shape digital journeys, influence consumer behavior, and contribute significantly to our continued growth and success by turning browsers into loyal customers.
Key Responsibilities
- Develop and execute comprehensive online merchandising strategies across all digital channels to optimize product visibility and sales.
- Manage product categorization, attribute sets, and search filters to ensure intuitive navigation and discoverability for customers.
- Optimize product pages with compelling copy, high-quality imagery, and rich media to enhance product appeal and conversion.
- Monitor website analytics, sales data, and A/B test results to identify trends, opportunities, and areas for improvement.
- Plan and implement promotional campaigns, flash sales, and seasonal merchandising initiatives, ensuring accurate setup and timely execution.
- Conduct competitive analysis to identify industry best practices and emerging trends in online merchandising.
- Collaborate with marketing teams to align merchandising efforts with promotional calendars and content strategies.
- Work closely with IT and development teams to troubleshoot merchandising-related issues and implement new features.
- Ensure consistent brand messaging and customer experience across all digital touchpoints.
- Provide regular reporting on key performance indicators (KPIs) related to online merchandising activities.
Required Skills
- 3+ years of experience in online merchandising, e-commerce, or a related digital marketing role.
- Proven experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Strong understanding of SEO principles as they apply to product merchandising.
- Proficiency in web analytics tools (e.g., Google Analytics).
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional attention to detail and organizational abilities.
- Strong communication and interpersonal skills, capable of collaborating effectively with cross-functional teams.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Familiarity with content management systems (CMS) and basic HTML/CSS.
- Knowledge of digital asset management (DAM) systems.
- Experience in a retail or consumer goods industry.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- Hybrid work model for flexibility and work-life balance.
- Dynamic and collaborative work environment in a vibrant Toronto location.
- Employee discounts on partner products/services.
- Team-building events and social gatherings.
How to Apply
Eager to shape the future of online retail with us? We invite all qualified candidates to apply by clicking on the application link below. Please ensure your resume highlights your relevant experience in online merchandising and showcases your impact on previous e-commerce initiatives. We look forward to reviewing your application!
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