About Company
Are you an Online Merchandising Specialist eager to drive digital product success? At Career.zycto, we empower our team to sculpt captivating online shopping experiences. We’re a dynamic, growth-oriented organization that thrives on innovation and strategic visual storytelling. For a specialist passionate about optimizing product visibility, enhancing customer journeys, and leveraging data to boost conversions, our collaborative environment offers unparalleled opportunities to make a tangible impact. Join us and shape the future of e-commerce, transforming concepts into digital triumphs.
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Job Description
Career.zycto is on the lookout for a highly skilled and creative Online Merchandising Specialist to join our vibrant team in Galt, Cambridge. In this pivotal role, you will be instrumental in optimizing our digital product presentation and enhancing the overall online shopping experience across our e-commerce platforms. We are seeking someone with a keen eye for detail, a strategic mindset, and a passion for data-driven decision-making to drive sales, improve conversion rates, and strengthen brand presence in the digital landscape.
As an Online Merchandising Specialist, you will be the architect of our digital storefront, meticulously curating product assortments, crafting compelling product narratives, and ensuring seamless navigation for our customers. Your expertise will directly influence how our products are perceived and discovered, translating into tangible business growth. You will collaborate closely with various internal teams, including Marketing, Sales, Product Management, and IT, to implement merchandising strategies that align with broader business objectives and seasonal campaigns. This role offers a unique opportunity to blend creativity with analytical rigor, transforming insights into engaging user experiences that resonate with our target audience. If you thrive in a fast-paced environment and are ready to leave your mark on a rapidly evolving e-commerce platform, Career.zycto is the place for you to excel and innovate.
You will be responsible for the end-to-end management of product merchandising, from initial upload and categorization to ongoing optimization based on performance metrics. This includes developing and implementing strategies for product placement, cross-sells, up-sells, and promotional activities. A significant part of your role will involve utilizing analytics tools to monitor key performance indicators (KPIs) such as conversion rates, average order value, and product page views, then translating these insights into actionable improvements. Staying abreast of industry trends, competitor activities, and new e-commerce technologies will also be crucial to maintaining our competitive edge. This role is perfect for someone who is not just good at execution but also a proactive thinker who can anticipate market needs and suggest innovative solutions to enhance the customer journey and drive revenue.
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Key Responsibilities
- Develop and execute comprehensive online merchandising strategies to optimize product visibility and sales.
- Manage product catalog, including new product setup, categorization, imagery, and detailed descriptions.
- Implement promotional campaigns, cross-sells, up-sells, and bundling strategies.
- Monitor and analyze e-commerce KPIs (e.g., conversion rates, bounce rates, average order value) using analytics tools.
- Conduct A/B testing on product pages and merchandising elements to identify best practices.
- Collaborate with marketing, design, and content teams to create engaging product content and landing pages.
- Ensure consistent brand messaging and product presentation across all digital platforms.
- Stay informed on e-commerce trends, competitor activities, and new technologies.
- Optimize website navigation, search functionality, and filtering options for improved user experience.
- Troubleshoot and resolve any product display or functionality issues on the website.
Required Skills
- Minimum 2 years of experience in online merchandising, e-commerce, or digital marketing.
- Proven experience with e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).
- Strong understanding of e-commerce analytics tools (e.g., Google Analytics).
- Excellent copywriting and content creation skills for product descriptions.
- Proficiency in Microsoft Office Suite, especially Excel for data analysis.
- Strong analytical and problem-solving abilities with a data-driven approach.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- A keen eye for visual merchandising and user experience.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Experience with SEO best practices for product content.
- Familiarity with A/B testing methodologies and tools.
- Knowledge of HTML/CSS for basic website adjustments.
- Experience working with product information management (PIM) systems.
- Certification in Google Analytics or other relevant e-commerce platforms.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning.
- A dynamic, collaborative, and inclusive work environment.
- Employee discounts on company products.
- Modern office space with amenities in Galt, Cambridge.
- Regular team-building events and social activities.
How to Apply
Ready to shape the future of online retail with Career.zycto? We encourage all qualified candidates to submit their application directly through the link provided below. Please include a resume and a cover letter outlining your relevant experience and why you believe you are the ideal candidate for this Online Merchandising Specialist role.
