About Company
Are you a data-driven Performance Marketing Manager eager to make a significant impact? Career.zycto isn’t just another recruitment tech platform; we’re revolutionizing how talent connects with opportunity. We pride ourselves on innovation, leveraging cutting-edge AI and analytics to empower both job seekers and employers. For a skilled Performance Marketing Manager, this means a dynamic environment where your strategies directly shape our growth and global reach. You’ll thrive within a collaborative culture that values experimentation, measurable results, and continuous learning, all while driving the core engine of our brand’s digital acquisition. Join us in shaping the future of work.
Job Description
Career.zycto is on the hunt for a highly skilled and strategic Performance Marketing Manager to join our dynamic team remotely. This is an exceptional opportunity for a results-oriented professional to take ownership of our digital acquisition strategy, driving growth across various online channels. As our Performance Marketing Manager, you will be instrumental in crafting, executing, and optimizing high-impact campaigns designed to attract top talent and employers to our innovative platform. You will be responsible for managing substantial budgets, identifying new growth opportunities, and continually enhancing our return on investment.
Working remotely from Soho, London, you will leverage your expertise in paid search, paid social, display advertising, and other performance-based channels to achieve ambitious targets. This role demands a proactive individual with a deep understanding of analytics, A/B testing, and conversion rate optimization (CRO). You will regularly collaborate with our product, content, and sales teams to ensure alignment of marketing efforts with overall business objectives. If you are passionate about data-driven marketing, thrive in an autonomous yet supportive environment, and are excited by the prospect of scaling a disruptive technology platform, then Career.zycto is the place for you. We foster a culture of innovation and continuous improvement, where your contributions directly influence our trajectory. Bring your best ideas, your analytical prowess, and your ambition to Career.zycto, and help us redefine the future of recruitment.
Key Responsibilities
- Develop, implement, and manage comprehensive performance marketing strategies across paid search (Google Ads, Bing Ads), paid social (Meta, LinkedIn, Twitter), and programmatic display channels.
- Manage and optimize significant marketing budgets to achieve maximum ROI and meet key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and revenue targets.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify growth opportunities and inform campaign strategies.
- Oversee the entire campaign lifecycle, from ad creation and landing page optimization to A/B testing and post-campaign analysis.
- Utilize advanced analytics tools (e.g., Google Analytics, CRM data) to monitor campaign performance, generate actionable insights, and provide regular reporting to stakeholders.
- Collaborate with content and design teams to develop compelling ad copy and creative assets that resonate with target audiences.
- Stay abreast of the latest industry trends, algorithm changes, and emerging technologies in performance marketing to ensure Career.zycto remains at the forefront of digital acquisition.
- Proactively identify and test new channels, ad formats, and growth tactics to scale our reach and efficiency.
- Ensure brand consistency and compliance across all digital advertising efforts.
Required Skills
- Minimum 4 years of proven experience in a performance marketing role, managing large-scale campaigns.
- Expert-level proficiency in Google Ads, Meta Business Suite (Facebook/Instagram Ads), and LinkedIn Ads.
- Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.
- Demonstrable experience with A/B testing, multivariate testing, and conversion rate optimization (CRO) techniques.
- Proficiency in Google Analytics or similar web analytics platforms.
- Excellent communication and presentation skills, capable of articulating complex strategies and results clearly.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience with budget management and forecasting.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and Meta Blueprint certifications.
- Experience with other ad platforms such as TikTok Ads, Twitter Ads, or Pinterest Ads.
- Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
- Experience in the B2B SaaS or recruitment technology sector.
- Knowledge of attribution modeling and advanced tracking methodologies.
- Experience working in a fast-paced, remote-first environment.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Fully remote work model, offering flexibility and work-life balance.
- Generous paid time off and public holidays.
- Comprehensive health and wellness benefits package.
- Annual budget for professional development and continuous learning.
- Opportunities for career growth in a rapidly expanding global company.
- Dynamic and supportive team culture with regular virtual team events.
- Latest technology and tools to support your work.
How to Apply
Ready to drive our digital growth? Please click on the application link below to submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this Performance Marketing Manager position. We look forward to reviewing your application!
