About Company
Join Career.zycto, where innovation meets impact in digital advertising. We empower PPC Managers to craft cutting-edge campaigns that deliver tangible results for diverse clients. Here, your strategic thinking and analytical prowess will be celebrated, pushing boundaries in a fast-paced, collaborative environment. We foster growth through challenging projects and continuous learning, ensuring you stay ahead in the dynamic world of paid search. If you’re passionate about data-driven success and ready to make a significant mark, Career.zycto offers the perfect platform to elevate your career and drive exceptional client outcomes.
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Job Description
Career.zycto is seeking a highly skilled and results-driven PPC Manager to join our dynamic marketing team in Jurong West, Singapore. In this pivotal full-time role, you will be responsible for developing, implementing, and managing successful pay-per-click campaigns across various platforms, primarily Google Ads and Microsoft Advertising, to drive targeted traffic, conversions, and ROI for our diverse portfolio of clients. You will be a strategic thinker with a deep understanding of keyword research, bid management, ad copy optimization, and landing page best practices. This role demands a proactive individual who thrives on data analysis, A/B testing, and continuous optimization to achieve and exceed client objectives.
As our PPC Manager, you will take ownership of the full campaign lifecycle, from initial strategy and setup to ongoing monitoring, reporting, and refinement. You will work closely with our content, SEO, and sales teams to ensure integrated marketing strategies and consistent brand messaging. Beyond technical expertise, we are looking for someone who can translate complex data into actionable insights, communicate effectively with stakeholders, and stay abreast of the latest industry trends and algorithm changes. If you are passionate about driving measurable results through paid advertising, possess an analytical mindset, and are eager to contribute to a growing, forward-thinking company, we encourage you to apply. Career.zycto offers an environment where your expertise will be valued, and your professional growth will be supported.
Key Responsibilities
- Develop, implement, and manage comprehensive PPC strategies across Google Ads, Microsoft Advertising, and other relevant platforms.
- Conduct in-depth keyword research, competitive analysis, and audience segmentation to identify high-potential opportunities.
- Create compelling ad copy, extensions, and landing page recommendations to maximize click-through rates and conversion rates.
- Perform daily account management and optimization of PPC campaigns, including bid management, budget allocation, and negative keyword implementation.
- Monitor campaign performance metrics (e.g., CPC, CPA, ROAS) and provide detailed, actionable insights through regular reporting.
- Conduct A/B testing on ad creatives, landing pages, and campaign settings to continuously improve performance.
- Collaborate with the SEO, content, and sales teams to ensure cohesive digital marketing strategies.
- Stay up-to-date with industry trends, best practices, and platform updates to maintain a competitive edge.
- Manage client relationships, presenting campaign strategies, performance updates, and recommendations clearly and professionally.
Required Skills
- Minimum 3 years of hands-on experience managing large-scale PPC campaigns.
- Proven expertise in Google Ads (Search, Display, Shopping, YouTube) and Google Analytics.
- Strong understanding of bid management strategies, budget forecasting, and performance analysis.
- Proficiency in keyword research tools and competitor analysis.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong written and verbal communication skills in English.
- Demonstrated ability to work independently and collaboratively in a fast-paced environment.
- Advanced knowledge of Excel or Google Sheets for data manipulation and reporting.
Preferred Qualifications
- Google Ads Certification (Search, Display, Shopping).
- Experience with other PPC platforms (e.g., Microsoft Advertising, Facebook Ads).
- Familiarity with marketing automation and CRM systems.
- Prior experience in an agency setting managing multiple client accounts.
- Bachelor's degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and dental insurance.
- Generous annual leave and sick leave.
- Professional development opportunities and training allowances.
- Modern, collaborative office environment in Jurong West.
- Regular team-building activities and social events.
- Opportunities for career advancement within a growing company.
How to Apply
Eager to make your mark as a PPC Manager? We invite you to apply by clicking on the application link below. Please submit your updated resume and a cover letter outlining your experience and why you are a great fit for Career.zycto. We look forward to reviewing your application!
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