About Company
Imagine a dynamic environment where your expertise in paid advertising directly fuels growth. Career.zycto is at the forefront of digital innovation, empowering businesses to reach their target audiences effectively. We are a results-driven firm committed to excellence, leveraging cutting-edge strategies to deliver measurable success for our diverse clientele. For a PPC Manager, this means unparalleled opportunities to innovate, optimize, and lead impactful campaigns. Join a collaborative team where your strategic insights are valued, and your professional development is a priority. We thrive on creativity and data-driven decisions, making us an ideal home for ambitious digital marketers.
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Job Description
Are you a seasoned PPC expert with a passion for driving measurable results and a knack for crafting highly effective digital advertising campaigns? Career.zycto is seeking a dynamic and analytical PPC Manager to join our growing team in the vibrant Greektown district of Toronto. In this pivotal role, you will be instrumental in strategizing, executing, and optimizing paid search and social campaigns across various platforms to achieve client objectives and maximize ROI. This is a unique opportunity to lead impactful initiatives and directly contribute to the success of a diverse portfolio of businesses.
You will be responsible for the end-to-end management of client accounts, encompassing everything from initial strategy development, comprehensive keyword research, and audience segmentation to meticulous campaign setup, compelling ad copy creation, and intelligent bid management. Crucially, you will also be tasked with continuous performance monitoring, in-depth analysis, and reporting. We’re looking for someone who thrives on data, possesses an eagle eye for detail, and can translate complex analytical insights into actionable, revenue-generating strategies. Your expertise will directly influence client success, helping businesses expand their reach, improve their brand visibility, and achieve ambitious growth targets in competitive markets.
This position demands a proactive individual who not only keeps pace but stays ahead of industry trends, platform updates, and emerging best practices in the ever-evolving world of digital advertising. You’ll be expected to bring innovative ideas to the table, continuously test new approaches, and provide clear, concise, and insightful reports on campaign performance to both internal stakeholders and directly to clients. Collaboration is key within our integrated agency model; you will work closely with our SEO specialists, content creators, graphic designers, and client success teams to ensure integrated, holistic, and synergistic digital marketing strategies that deliver superior outcomes.
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If you are eager to take ownership of significant campaigns, grow your expertise in a supportive and challenging environment, and make a tangible impact on diverse businesses, we encourage you to apply. Career.zycto offers a stimulating atmosphere where creativity meets analytics, and every campaign is an opportunity to excel and push boundaries. Join us and help shape the future of digital marketing for our valued clients, while advancing your own career in a forward-thinking organization.
Key Responsibilities
- Develop, implement, and manage comprehensive PPC strategies across Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Conduct in-depth keyword research, audience segmentation, and competitive analysis to identify growth opportunities.
- Manage campaign budgets, bid strategies, and daily optimization to ensure maximum ROI and achieve client KPIs.
- Write compelling ad copy, develop engaging landing page strategies, and conduct A/B testing to improve campaign performance.
- Monitor, analyze, and report on PPC campaign performance using Google Analytics, Google Data Studio, and other reporting tools.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
- Stay updated on the latest PPC trends, platform changes, and industry best practices.
- Collaborate with internal teams (SEO, content, design, client success) to ensure integrated digital marketing efforts.
- Communicate campaign performance, strategy, and results effectively to clients and internal stakeholders.
Required Skills
- 3+ years of hands-on experience managing large-scale PPC campaigns across various platforms.
- Expert-level proficiency with Google Ads (Search, Display, Shopping, YouTube) and Google Analytics.
- Proven experience with social media advertising platforms (e.g., Facebook Ads Manager).
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent understanding of keyword research, bid management, and optimization techniques.
- Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
- Strong communication and presentation skills, both written and verbal.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Google Ads Certifications (Search, Display, Shopping, Video).
- Experience with other ad platforms (e.g., Programmatic, Amazon Ads).
- Familiarity with marketing automation and CRM systems.
- Agency experience managing multiple client accounts.
- Bachelor’s degree in Marketing, Business, or a related field.
Perks & Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision benefits.
- Generous paid time off and flexible work arrangements.
- Opportunities for professional development and continuous learning.
- Dynamic and collaborative work environment in Greektown, Toronto.
- Regular team-building activities and social events.
- Access to the latest industry tools and technologies.
- Contribution to a diverse portfolio of exciting client projects.
How to Apply
To seize this exciting opportunity and advance your career as a PPC Manager, please click on the application link below. We look forward to reviewing your qualifications and learning how you can contribute to our team’s success. Please ensure your resume highlights your relevant experience and achievements in paid advertising.
