About Company
Are you a driven Publicist seeking an environment where your strategic communication directly shapes a leading brand’s narrative? Career.zycto is at the forefront of talent solutions, empowering businesses to connect with exceptional professionals. We believe in crafting compelling stories that resonate, and as our Publicist, you’ll be instrumental in amplifying our mission. Join a vibrant team dedicated to innovation, growth, and making a tangible impact on the future of work, all while advancing your own career in a supportive setting.
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Job Description
Career.zycto is actively seeking a highly skilled and dynamic Publicist to join our marketing and communications team in St Georgen, Freiburg im Breisgau. This is a unique opportunity to shape the public image and narrative of a forward-thinking company dedicated to revolutionizing the talent acquisition landscape. As our Publicist, you will be the driving force behind our media relations, brand visibility, and reputation management efforts, working to secure positive coverage and foster strong relationships with key media contacts, industry influencers, and stakeholders across Germany and beyond.
Your role will involve developing and executing comprehensive PR strategies that align with Career.zycto’s business objectives and brand identity. From crafting compelling press releases and media kits to coordinating interviews and managing public appearances, you will ensure our story is consistently and effectively communicated to our target audiences. We are looking for an individual with an innate ability to identify newsworthy opportunities, translate complex business concepts into engaging stories, and navigate the fast-paced world of media with confidence and strategic insight.
This position requires a creative thinker with exceptional writing and interpersonal skills, capable of working both independently and collaboratively within a cross-functional team. You will play a crucial role in enhancing Career.zycto’s employer brand, promoting our services, and positioning us as thought leaders in the recruitment and HR technology sectors. If you are passionate about communication, eager to make a significant impact, and thrive in a challenging yet rewarding environment, we encourage you to apply and become a vital part of our growing success story.
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Key Responsibilities
- Develop and implement comprehensive public relations strategies and campaigns to enhance brand awareness and reputation.
- Cultivate and maintain strong relationships with media outlets, journalists, bloggers, and industry influencers.
- Draft and distribute compelling press releases, media alerts, pitches, and other communication materials.
- Manage media inquiries, coordinate interviews, and prepare spokespersons for public appearances.
- Monitor media coverage, analyze PR campaign effectiveness, and report on key performance indicators.
- Develop crisis communication plans and manage reputation during challenging situations.
- Collaborate with internal marketing, content, and executive teams to ensure consistent brand messaging.
Required Skills
- Minimum of 3 years of professional experience in public relations, media relations, or corporate communications.
- Exceptional written and verbal communication skills in both German and English (C1/C2 level).
- Proven track record of securing positive media coverage in national and international publications.
- Strong understanding of media landscapes, trends, and journalist needs.
- Excellent networking and relationship-building abilities.
- Strategic thinking with the ability to develop and execute effective PR campaigns.
- Proficiency in PR software and media monitoring tools.
Preferred Qualifications
- Bachelor's or Master's degree in Public Relations, Communications, Journalism, or a related field.
- Experience working within the recruitment, HR technology, or professional services industry.
- Familiarity with the German media market and local Freiburg im Breisgau community relations.
Perks & Benefits
- Competitive salary package and performance-based bonuses.
- Comprehensive health and wellness benefits.
- Opportunities for professional development and career growth.
- Modern office environment in the beautiful city of Freiburg im Breisgau.
- Flexible working hours and work-life balance initiatives.
- Company-sponsored team events and social gatherings.
- Subsidized public transportation tickets.
How to Apply
Interested candidates are invited to apply by clicking on the application link below. Please include a comprehensive CV and a cover letter outlining your experience and why you are the ideal candidate for this Publicist role at Career.zycto. We look forward to reviewing your application!
